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DETROIT - General Motors Corp. today announced its latest marketing program, which runs from January 8 through March 31. GM is offering interest-free financing for five years to qualified buyers on the purchase of most new 2004 GM cars and trucks. Additionally, GM continued competitive customer cash rebates on most 2004 vehicles.

"GM started the new year with a bang with 'Hot Button,' a chance to win one of a thousand new GM cars and trucks simply by pushing the OnStar button at neighborhood Buick, Cadillac, Chevrolet, GMC, HUMMER, Oldsmobile, Pontiac, Saab and Saturn dealerships," said John Smith, group vice president, GM North America Vehicle, Sales, Service and Marketing. "The marketing programs announced today, with zero percent financing for 60 months on most GM products or cash rebates of up to $3,500, will make 'winners' of everyone purchasing a 2004 GM vehicle."

Cadillac models are excluded from the offer of interest-free financing for five years. Other vehicles excluded from the program include Chevrolet SSR, HUMMER H2 and Pontiac GTO. See the chart below for additional details.

GM earlier announced its "Hot Button" promotion, which runs through February 29, 2004. The "24-Hour Test Drive" program continues through March 15, 2004.
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