[CarFreak77]

source: http://media.gm.com/media/intl/en/c...l/en/2014/cadillac/05-27-roadshow-berlin.html

22 event locations in Germany, Luxemburg and Switzerland
Cadillac ATS, CTS and SRX are ready to be put to the test
Autohaus Kramm new Cadillac Partner in Berlin
Corvette Stingray to strengthen Cadillac model range going forward
Berlin – With a comprehensive fleet of test cars, including several brand new CTS premium sedans, Cadillac is launching the road show across some of the major European markets in Berlin today. During the next five weeks two teams operating in parallel will stop at 22 locations in 12 cities and 3 countries. These upcoming events are expected to attract 10’000 potential and existing customers, as well as media representatives who will gain an impression of the current Cadillac model range sitting behind the wheel of a brand new CTS premium sedan, an ATS sport limousine or the SRX crossover. The current Cadillac model range is now being complemented by the iconic American sports car, the Corvette Stingray.

The start of the Cadillac road show also marks the expansion of Cadillac’s retailer network in Germany. With Autohaus Kramm, which has been a representative of GM-brands since 1990, Cadillac gets the first new retailer on board since the realignment of its business in Europe and closes a strategically important gap in Berlin.

www.cadillaceurope.com/roadshow/de

 

[CarFreak77]

Re: Cadillac launching European Road show in...3 countries

Firstly, let me praise Cadillac for using the Sony Center. Crowds are always there.

More pictures at Autohaus Kramm FB:
https://www.facebook.com/autohauskramm/photos_stream

Now let's have a look at Cadillac/Corvette dealership in Berlin (shared with such prestigious brands as Isuzu and Opel)

What the statue of Liberty wrapped in American flag is doing there? Is this a Berlin hot-dog stand or a place where Porsche competition is sold?

Newest Lincoln dealership in China for comparison:

Tesla showroom in Monaco - that's a serious global car giant, where do they have money for such investments from??? :fall::

And I forgot to mention the link to media news article doesn't work and the Cadillac Europe Web page was recently updated in February.

 

[mgescuro]

Re: Cadillac launching European Road show in...3 countries

WTF does a Corvette Stingray have to do with the Cadillac BRAND!!!
And that Statue of Liberty draped in the flag is just TACKY.

The more things change, the more things stay the same.

 

[LetsRace]

Re: Cadillac launching European Road show in...3 countries

WTF does a Corvette Stingray have to do with the Cadillac BRAND!!!
And that Statue of Liberty draped in the flag is just TACKY.

The more things change, the more things stay the same.

You don't like it, but a lot of people do. Corvette is an Icon and this gen is premium enough to sell alongside Cadillacs so it's a + in my book. I agree the statue of liberty is a hit tacky.

I applaud this move by Caddy. People look genuinely interested in the first picture above. Let's were it goes.

 

[mgescuro]

Re: Cadillac launching European Road show in...3 countries

You don't like it, but a lot of people do. Corvette is an Icon and this gen is premium enough to sell alongside Cadillacs so it's a + in my book.

What it proves is that GM has problems separating brands, and continues to leverage the wrong product in Europe.
Cadillac cannot be successful as a brand and as a premium, luxury brand this way.

What GM SHOULD HAVE DONE, is create a "GM Performance" brand and outlet and sell Corvettes and Camaros through this outlet.

My position is, and has always been, Cadillac needs to be SEPARATED from GM itself if it going to distinguish itself among global luxury leaders. GM hasn't learned a damned thing from their continued failures in Europe.

 

[LetsRace]

Re: Cadillac launching European Road show in...3 countries

What it proves is that GM has problems separating brands, and continues to leverage the wrong product in Europe.
Cadillac cannot be successful as a brand and as a premium, luxury brand this way.

What GM SHOULD HAVE DONE, is create a "GM Performance" brand and outlet and sell Corvettes and Camaros through this outlet.

My position is, and has always been, Cadillac needs to be SEPARATED from GM itself if it going to distinguish itself among global luxury leaders. GM hasn't learned a damned thing from their continued failures in Europe.

Corvette is not the Chevrolet lineup. It's actually one of the most expensive cars in the GM empire and it doesn't even have a Chevy bowtie. It's a Corvette and in Europe it's considered an exotic so there's nothing wrong with it.

Do you have a problem with Mercedes selling Smart on the same dealers?? And those are shtboxes.

 

[mgescuro]

Re: Cadillac launching European Road show in...3 countries

Corvette is not the Chevrolet lineup. It's actually one of the most expensive cars in the GM empire and it doesn't even have a Chevy bowtie. It's a Corvette and in Europe it's considered an exotic so there's nothing wrong with it.

I realize Corvette isn't known as a "Chevrolet" in Europe. But this isn't about Corvette, which happens to the best managed GM brand created.
The problem is Cadillac as the brand. It needs to stand on its own. Shoving Corvette there acts as a crutch for Cadillac. And frankly, Cadillac should be the GM flagship -- not "Corvette."

And Corvette does have the Chevy logo on it, just not in the traditional sense.

Do you have a problem with Mercedes selling Smart on the same dealers?? And those are shtboxes.

Yes.

 

[LetsRace]

Re: Cadillac launching European Road show in...3 countries

Cadillac will be GM's flagship, this is a great way to bring the product to potential customers. They need to find clever ways to get the Europeans to test their cars and lets face it, GM can build the best dealers in Europe and people would still ignore them. This brings the vehicles to the people and like in the picture above, it really gives the vehicles a shot with the consumers. Let's give them some time and see how this turns out. I'm pretty sure they are doing the right thing.

Yes the Corvette logo does have a bowtie, but seriously people don't notice it.

Well said, Mercedes and Smart should not be under the same roof.

 

[CarFreak77]

Re: Cadillac launching European Road show in...3 countries

Have nothing against selling world class beautiful sports car as Corvette together with Cadillac. But Corvette & Cadillac concept is long gone. Recently GM was supposed to keep Chevrolet as performance brand and sell Corvette and Camaro only after axing Korean offerings. Suddenly they bring Corvettes to Cadillac show without any visible information it's a Chevrolet like it was a 'Cadillac Corvette'. This story is not the most parodic GM action in Europe. This shows how bad the situation is.

 

[rueben44]

Re: Cadillac launching European Road show in...3 countries

People they brought the Corvette obviously because it is going to the pull. Look at the Facebook gallery and you will see who got all the attention. While people are waiting to see, touch, and sit in the Vette they will wonder around and experience the Cadillacs. Still I do agree with how that dealership looks.....why don't they just start out in a few European cities until they get a footing.

 

[BlackGTP]

Re: Cadillac launching European Road show in...3 countries

Ugh, that dealership does not look like the place for Cadillac to make a first impression. The roadshow is a great idea, but I think they need slick, new dealerships to get the brand going. Once established they can have dealers like this (the Mercedes dealer in Goldens Bridge, NY looks along the line of this Opel/Cadillac dealer)....

Plus GM needs a flagship Cadillac showroom somewhere on this planet to make a statement about what Cadillac is.

 

[mgescuro]

Re: Cadillac launching European Road show in...3 countries

I wonder how many people here have actually seen what Mercedes, BMW, and Audi showrooms or "brand centers" actually look like in Europe.

Cadillac needs a BRAND CENTER. A Cadillac-owned BRAND CENTER.

 

[Sox]

Re: Cadillac launching European Road show in...3 countries

Corvette is not the Chevrolet lineup. It's actually one of the most expensive cars in the GM empire and it doesn't even have a Chevy bowtie. It's a Corvette and in Europe it's considered an exotic so there's nothing wrong with it.

Do you have a problem with Mercedes selling Smart on the same dealers?? And those are shtboxes.

Correction. Smart are "coffins on wheels." And don't bother telling me about the sandwich floor, the trick design, etc. Anything that size should stay in Europe and Asia where its size is apparently appropriate.

 

[Oldsmobile stopped]

Re: Cadillac launching European Road show in...3 countries

They need to find clever ways to get the Europeans to test their cars and lets face it, GM can build the best dealers in Europe and people would still ignore them.
.

Try fitting a steering wheel to RH side of the car you cheapskates and then watch Caddys sell themselves, it's not as if a RHD round exact same steering wheel cost GM a million dollars per car more, if every other car maker in Europe can do it whats wrong with Cadillac? Do they not have an Engineer who is capable working position a steering wheel on the RH side of a car? 1/3 of the world is RHD, GM RHD market in Europe nearer to 50%, so General Motors chose to ignore near 50% of its customers in the EU who has the problem. RHD buyers don't buy cars from from any car maker l wonder when the penny will drop at GM?

Great news folk love to see Caddy in Europe, but selling LHD car in the UK is a bit like McDonalds selling a Big Mac with no burgers in the bun in the UK, nobody will buy just a bun, and chances of Cadillac selling a single burgerless Big Mac with out a burger/RHD will always remain ZERO, nearly 50% of GM European buyers buy RHD Vauxhall burgers that are sold in the UK, and McVauxhall give you a RHD burger in the bun, and McCadillac cut corners and just try sell you a LHD bun without a burger in it, fatal mistake if you want to sell just upmarket expensive Caddy buns with no burgers in them their is no market and never ever will be, how many UK Vegans are there that want to pay $20 for an expensive McCaddy LHD bread roll, l would say none..

Mercedes Benz World UK not a LHD Merc anywhere in sight.

Small Brooklands Dealers Merc no can do LHD in the UK

Merc UK dealerHistory lessons

Merc UK Reception

Merc Brooklands dealership test drive area located on millionaires door step Weybridge UK, not a Manchester slum.

Mercedes Brooklands dealership has some guy called Elton do a concert to draw 20,000 punters into the showroom.

Television packed up, no worry you can watch every F1 race live with thousands of others on that giant screen on their stage at you local UK Mercedes Benz dealership. No money to be made on RHD RWD cars?

Looking at this crap rundown Weybridge Mercedes Benz World UK dealers, l would say Mercedes Benz are not making money any in the UK on RHD cars, this dealers sit next to Ashley Park, Burwood Rark & St George Hill that has more billionaires and crap millionaires per mile than anywhere else on the planet, l gotta say Mercedes have got their buyer demographics all wrong the should have located in a Manchester rundown slum, and only sold LHD car to Brits, just think of the money they would have saved? Mmmm sales would have dropped to zero.

They have those crap no good RWD F1 winning cars for you kids to play in at Brooklands, you can't beat a nice Korean made upmarket high profit yield FWD Daewoo Matiz, it a shame they did not have them at Mercedes Benz World Brooklands.

Arty farty Mercedes Benz dealers, l don't know where UK Mercedes dealers get all their money from, l can see why F1 FWD Lincoln don't do Europe.

Customers can stay at Mercedes Benz dealers Brooklands Hotel, whilst they make up their minds on which low rent RWD Mercedes they will buy next. Mercedes can't be making any money when they treat customers so badly in the UK?

I hope "the-penny-drops" finally one day at Cadillac because RHD Europeans will absolutely love them.

 

[BlackGTP]

Re: Cadillac launching European Road show in...3 countries

WTF does a Corvette Stingray have to do with the Cadillac BRAND!!!
And that Statue of Liberty draped in the flag is just TACKY.

The more things change, the more things stay the same.

I agree that the Statue of Liberty draped in the flag looks tacky to my American eyes, but is that the way people in other countries feel about that image? It may not necessarily be a bad thing. Though not nearly as blatant, Audi, Merc and BMW wrap their marketing in the German flag (metaphorically speaking).....

I wish there was a way to wrestle that "German Engineering" title from them. Did Germany put a man on the moon? Has Germany sent a spacecraft into interstellar space? Do they have rovers on Mars? That's what "American Engineering" is! I'd love to see Cadillac do some kind of advertising "this is what American Engineering is". And didn't GM help NASA with that robot on the Space Station? Get that in there too. Chevy needs to somehow help NASA with a Mars rover, that would be some great truck marketing to have a Chevy logo on Mars. Ok, that's my great idea for the day.

 

[Dr.Show-Me]

Re: Cadillac launching European Road show in...3 countries

I wish there was a way to wrestle that "German Engineering" title from them. Did Germany put a man on the moon? Has Germany sent a spacecraft into interstellar space? Do they have rovers on Mars? That's what "American Engineering" is! I'd love to see Cadillac do some kind of advertising "this is what American Engineering is". And didn't GM help NASA with that robot on the Space Station? Get that in there too. Chevy needs to somehow help NASA with a Mars rover, that would be some great truck marketing to have a Chevy logo on Mars. Ok, that's my great idea for the day.

Ever hear of Wernher von Braun?

 

[BlackGTP]

Re: Cadillac launching European Road show in...3 countries

Ever hear of Wernher von Braun?

Yes I have, and I'm not saying that Germany isn't a technological powerhouse, but show me the German flag on the moon. German tech is great but American is even greater; Cadillac needs to somehow get people to realize that.

 

[Oldsmobile stopped]

Re: Cadillac launching European Road show in...3 countries

I agree that the Statue of Liberty draped in the flag looks tacky to my American eyes, but is that the way people in other countries feel about that image? It may not necessarily be a bad thing. Though not nearly as blatant, Audi, Merc and BMW wrap their marketing in the German flag (metaphorically speaking).....

I wish there was a way to wrestle that "German Engineering" title from them. Did Germany put a man on the moon? Has Germany sent a spacecraft into interstellar space? Do they have rovers on Mars? That's what "American Engineering" is! I'd love to see Cadillac do some kind of advertising "this is what American Engineering is". And didn't GM help NASA with that robot on the Space Station? Get that in there too. Chevy needs to somehow help NASA with a Mars rover, that would be some great truck marketing to have a Chevy logo on Mars. Ok, that's my great idea for the day.

Shame they sent the UK a pile of Daewoo cheap n' nasty FWD junk Korean made Chevrolet crap, rather the RHD Chevy American Pie cars. Brits used to hold Chevrolet in very high regard Bel Air - Corvettes - 60's Stingrays & the big classic American trucks they loved them who could not, now Europeans have changed perceptions that Chevrolet are the biggest pile of crap on Gods earth thanks to the South Korean junk. Every European absolutely admires the fantastic achievement of the US making it to the moon.

Will Brits go out buy a LHD Cadillac car if you go ego tripping on about American trips to the moon, no not in the next million years.

Will Brits go out buy a LHD Cadillac car if you don't go ego tripping on about the moon in a commercial, no not ever in the next million years.

Will Brits go out buy a RHD Cadillac if you run no TV commercial at all of course they will, it will kickstart a lot of growth for Caddy in Europe.

Americans sent Apollo 11 off to the moon on July 16th 1969 l remember that day well, come 2014 "Americans" they have not got a clue how to fit a steering wheel to the RH side of your Caddy , would be a typical British reply after watching your advert (German Engineering - 2014 every German car sold in the UK is RHD "Vorsprung dutch Technik").

 

[CarFreak77]

Re: Cadillac launching European Road show in...3 countries

But they already made this kind of ad that worships American engineering. The problem is they only show it in North America. In Europe there used to be a Cadillac commercial in which the ugliest Cadillac (which wasn't even a Cadillac but a Saab 9-3) was leading bearly visible XLR halo car. The commercial had the most miserable tagline: 'It's not a car, it's a Cadillac'. In Chevrolet Cruze commercial they claimed the dashboard is inspired by Corvette interior design. Do they hire retarded people?

 

[Rick_VT]

Re: Cadillac launching European Road show in...3 countries

I agree that the Statue of Liberty draped in the flag looks tacky to my American eyes, but is that the way people in other countries feel about that image? It may not necessarily be a bad thing. Though not nearly as blatant, Audi, Merc and BMW wrap their marketing in the German flag (metaphorically speaking).....

I wish there was a way to wrestle that "German Engineering" title from them. Did Germany put a man on the moon? Has Germany sent a spacecraft into interstellar space? Do they have rovers on Mars? That's what "American Engineering" is! I'd love to see Cadillac do some kind of advertising "this is what American Engineering is". And didn't GM help NASA with that robot on the Space Station? Get that in there too. Chevy needs to somehow help NASA with a Mars rover, that would be some great truck marketing to have a Chevy logo on Mars. Ok, that's my great idea for the day.

You made it into space because of german scientists.