[Nordoff]

Someone tell me, Why can GM not bring back the Hummer Brand?

Because with each passing year the greenies are making it harder and harder to be able to sell stuff like this and the pro pickup folks do not fight back hard enough.

The best we can hope for is a Jeep competetor (Hummer HX anyone?)

Why do you think we went form SUVs to CUVs?

on and on and on and on.........

 

[Orbit Orange]

Those sound like HD commercial trucks, not a 1500 luxury truck. Who drives a Platinum or similar with a plow on the front?



Very few people ever pay full MSRP, with incentives you can get them significantly cheaper. That includes all the manufacturers.

It does but MSRP is MSRP. $70K MSRP 1/2 ton trucks will be out there soon.

Besides the Luxury crew cab 4X4 truck is the new luxo-cruisers for today's Baby Boomers. Their parents would drive full size V8 car loaded up top end models when they were younger. The Eighty Eights, New Yorkers, Town Cars, etc. New era, different players but same basic market. Large RWD V8's with the largest road footprint. Size matters to them.

The day is coming for these. I'd guess within the next 5 years.

 

[rueben44]

$70,000 for a luxury truck is retarded. Ugly word. Sorry not to be more P.C. Maybe it's me. My pickup has a stick and crank windows and cost $6,000 used. Great for doing work. Not so great for being a Candy A$$.

Obviously you are not from Texas because here everyone drives trucks. You even see the wives driving big crewcab trucks and people here will spend major money on outfitting there truck properly. I would never do it but let me tell you I see it all day everyday. Now this article is much to do about nothing because the numbers they are speaking of are so low volume and even then let me see them keep those number up over time. If Cadillac can not do it, and they have been the best at it, you can bet Toyota won't. 50K for a truck is one thing and a common thing but 70K is not get real.

 

[MisterMe]

Because with each passing year the greenies are making it harder and harder to be able to sell stuff like this and the pro pickup folks do not fight back hard enough.

The best we can hope for is a Jeep competetor (Hummer HX anyone?)

Why do you think we went form SUVs to CUVs?

on and on and on and on.........

OK, let's get real. The "greenies" had little to do with the demise of Hummer. GM killed Hummer during the Great Recession at a time when the division had trouble giving away its products. GM's bankruptcy sealed Hummer's fate. GM had to sacrifice something in order the get the Federal loan guarantee that it needed to survive bankruptcy. It sacrificed Saturn, Hummer, and Pontiac. The extant iteration of Saturn was folded into Buick. I still mourn for Pontiac, but it is just gone. Hummer was unique among American brands, but it is also just gone.

Now five years later, GM is profitable. I am now once again able to salivate over new cars. It serves no useful purpose to blame environmentalists for the loss of Hummer.

 

[mchicha]

Because with each passing year the greenies are making it harder and harder to be able to sell stuff like this and the pro pickup folks do not fight back hard enough.

The best we can hope for is a Jeep competetor (Hummer HX anyone?)

Why do you think we went form SUVs to CUVs?

on and on and on and on.........

Cadillac or GMC, or whatever GM performance Division could easily rig a vehicle with Voltec for some ridiculous pricing. If I was GM, I would bring back the entire Hummer Brand in Voltec Mode.

 

[Who's Who]

We're there now folks... all you have to do is come to Canada.

Go build a GMC Sierra 1500 SLT Crew Cab 4x4, check the right boxes and voila! 66,785 for the 5.3 and for a mere 2,195 more, you can cruise the 6.2. Drum roll please... 68,980 awww sooo close. But let's not forget my 8,967 13% tax to cheat a little and now we're cooking... 77947

Life is good...

 

[V8GMT360 Guy]

Those sound like HD commercial trucks, not a 1500 luxury truck. Who drives a Platinum or similar with a plow on the front?

My chiropractor has a Denali HD with a plow on the front; and I'm considering potentially doing the same when I upgrade to a new truck within the next few years.

 

[jpd80]

That's the way the industry is going. Build an all option Ford F150 Platinum and its $57,935.

Spot on.

If anything Luxury buyers prefer a large truck based Luxury SUV over a Luxury Truck. The decision by Lexus to produce
a Lexus Luxury Truck is purely value adding to Tundra, GM and Ford should take this with a grain of salt, Luxury or
a Lifestyle Trucks are very profitable but fickle market segments..

 

[ausrutherford]

Fully loaded Ford Super Duties already go for over $70,000.


Sent from AutoGuide.com App

 

[Nordoff]

Cadillac or GMC, or whatever GM performance Division could easily rig a vehicle with Voltec for some ridiculous pricing. If I was GM, I would bring back the entire Hummer Brand in Voltec Mode.

Wouldn't work either.

Best bet is Hydrogen powered trucks.

Let's get that infastructure built kids....

 

[mchicha]

Spot on.

If anything Luxury buyers prefer a large truck based Luxury SUV over a Luxury Truck. The decision by Lexus to produce
a Lexus Luxury Truck is purely value adding to Tundra, GM and Ford should take this with a grain of salt, Luxury or
a Lifestyle Trucks are very profitable but fickle market segments..

Lexus, Lexus has left the luxury conversation, they are the boomer generation buick. Look around, every grand ma has one, they are way too deep, and do not have particularly good chassis technology, the rust issue is big amongst them...

Wouldn't work either.

Best bet is Hydrogen powered trucks.

Let's get that infastructure built kids....

Hydrogen is not even being sold

 

[Mentat Bashar]

Wouldn't work either.

Best bet is Hydrogen powered trucks.

Let's get that infastructure built kids....

No thank you. Let's get EV's and EV infrastructure going first then add Hydrogen.

 

[Mentat Bashar]

Cadillac or GMC, or whatever GM performance Division could easily rig a vehicle with Voltec for some ridiculous pricing. If I was GM, I would bring back the entire Hummer Brand in Voltec Mode.

Oh no, I was poo pooed about that in another article because GM is the performance division so that obviates the need for a specialty performance division.

Oh no, we wouldn't want to have an awesome performance division like SRT or SVT. See, look at this cool PPV Tahoe we brought to SEMA! Look at the cool zombie truck we made that has Twinkies in the back! (Ok, I like that one, bad choice.) Chevy Cheyenne Concept! Cool, off the muscle, you can't have it. Yeah, this Chevy SS is so ratchet! Amirite! We don't need no stinking performance division that's why we have Pontiac, erm, Holden.

 

[JacozSS]

Someone tell me, Why can GM not bring back the Hummer Brand?

Main point being that GM no longer owns the rights to the Hummer name.

http://money.cnn.com/2009/06/02/news/companies/gm_hummer/

 

[mchicha]

Oh no, I was poo pooed about that in another article because GM is the performance division so that obviates the need for a specialty performance division.

Oh no, we wouldn't want to have an awesome performance division like SRT or SVT. See, look at this cool PPV Tahoe we brought to SEMA! Look at the cool zombie truck we made that has Twinkies in the back! (Ok, I like that one, bad choice.) Chevy Cheyenne Concept! Cool, off the muscle, you can't have it. Yeah, this Chevy SS is so ratchet! Amirite! We don't need no stinking performance division that's why we have Pontiac, erm, Holden.

The issue was, they were in trouble, when they closed the perfomance division it was with a view of reconstituting it at a future time, but the way things are GM performance is doing well, they need a team though to focus on things like a bonkus Sonic etc, perhaps unite OPC and the US performance division.

Main point being that GM no longer owns the rights to the Hummer name.

http://money.cnn.com/2009/06/02/news/companies/gm_hummer/

That deal fell through, GM still owns Hummer name, I believe.

 

[georgewerr]

Main point being that GM no longer owns the rights to the Hummer name.

http://money.cnn.com/2009/06/02/news/companies/gm_hummer/

That deal never hapen.
http://www.nydailynews.com/2.1353/g...hummer-sale-sichuan-tengzhong-heavy-industrial-machinery-fails-article-1.194978

 

[richmond2000]

IMHO % wise I think Toyota would outperform the MK LT and the CADDY pick up but would be "beat down" by a "platinum Denali" as Lincoln/Caddy are NOT PickUp "tough" brands and TOYOTA NEEDS to get there prices up as cheep and volume doesn't work with the give-away pricing on American trucks

 

[jpd80]

IMHO % wise I think Toyota would outperform the MK LT and the CADDY pick up but would be "beat down" by a "platinum Denali" as Lincoln/Caddy are NOT PickUp "tough" brands and TOYOTA NEEDS to get there prices up as cheep and volume doesn't work with the give-away pricing on American trucks

In other words, Toyota is looking to value add with Tundra by producing a highly profitable Lexus version.
I think that would work better for Toyota especially since the Tundra hasn't lived up to sales expectation.

High series Silverado and F150 are well below both the asking price and not true Luxury offerings,
I think that Ford and GM have learned how far to go with lifestyle/Luxury trucks without getting burned.

 

[Stéphane Dumas]

In other words, Toyota is looking to value add with Tundra by producing a highly profitable Lexus version.
I think that would work better for Toyota especially since the Tundra hasn't lived up to sales expectation.

Did they also tried to "Lexus-ize" the Land Cruiser as well in the late 1990s?

 

[jpd80]

Did they also tried to "Lexus-ize" the Land Cruiser as well in the late 1990s?

Still available today as the 2014 LX which is based on Landcruiser 200, starts at $81,000