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Germans' favorite children.

city
1. 40,902 -4.6% VW Up
2. 29,920 +3.1% Fiat 500
3. 22,796 +7.9% Opel ADAM
4. 21,187 +10.4% Renault Twingo
5. 20,793 -20.1% Smart

sub-compact
1. 68,103 -0,4% VW Polo
2. 55,151 +11,2% Opel Corsa
3. 45.228 +0.2% Ford Fiesta
4. 38,470 -2.7% Skoda Fabia
5. 33,183 -3.2% Mini

compact
1. 255,044 unchanged VW Golf
2. 65,199 +6.9% Audi A3
3. 52,620 +6.3% Skoda Octavia
4. 50,250 -5.6% BMW 1er
5. 49,494 +8.8% Ford Focus

mid-size
1. 72,153 +0.1% VW Passat
2. 60,350 +15.1% Mercedes C-Klasse
3. 55,681 -19.9% BMW 3er
4. 48,278 -0.1% Audi A4
5. 22,364 +31.7% Opel Insignia

upper mid-size
1. 39,596 unchanged Audi A6
2. 38,733 -12.9% BMW 5er
3. 37,117 -9.8% Mercedes E-Klasse
4. 3,476 -4.9% Volvo V70
5. 2,466 -12% Jaguar XF

luxury
1. 8,617 +73.6% Mercedes S-Klasse
2. 4,456 -23.1% Mercedes CLS
3. 3,366 +4.5% Audi A8
4. 3,059 unchanged Audi A7
5. 2,338 -7.9% Porsche Panamera

compact SUV
1. 27,693 +41.2% Opel Mokka
2. 25,751 +38.3% Ford Kuga
3. 24,636 +4.2% BMW X1
4. 24,558 -8.1% Nissan Qashqai
5. 22,640 +2.7% Skoda Yeti

SUV
1. 61,947 +7.1% VW Tiguan
2. 24,597 -3.1% Audi Q3
3. 21.243 +1.5% Audi Q5
4. 17,068 -17.9% BMW X3
5. 12,664 +117.7% BMW X5

sports cars
1. 7,234 -12.1% Mercedes E-Klasse Coupé
2. 7,056 +2.3% Porsche 911
3. 4,126 -16.3% Mercedes SLK
4. 3,983 +10.6% Audi TT
5. 2,605 unchanged Porsche Boxster

minivan
1. 36,639 -19.4% Mercedes B-Klasse
2. 16,991 -7.8% Opel Meriva
3. 16,648 -6.8% Renault Scenic
4. 14,771 unchanged Ford C-Max
5. 12,503 -2,7% Skoda Roomster

van
1. 47,801 +3.5% VW Touran
2. 17,550 -12.7% Opel Zafira
3. 15,390 +10.7% VW Sharan
4. 10,360 +7.2% Ford S-Max
5. 10,154 +23.2% Seat Alhambra



Source: German KBA
 

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Opel/Vauxhall has the Antara (1st-gen Equinox) but needs something much better to compete as it's never been competitive in Europe - Astra-K launches this year.
Actually the Antara is on the short wheel base Theta so It's more like the Saturn Vue (Chevrolet Captiva) and is horribly outdated. I wonder/hope if the Buick Envision will become the next generation Opel Antara.

Also I remember reading a story a while back that the next generation Lacrosse was supposed to be an Opel as well that will slot above the Insignia (upper middle-sized?).
 

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in some segments VW dominates over the #2 brand and ONLY one Japanese car in the list
Germans, as well as the rest of the Europeans don't like Japanese cars. They are too bland. They see them as the U.S. sees Buick. They do like Korean cars as they are cheap.
 

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Haven't been following the numbers for some time, so I am surprised how BMW is getting smacked, and by the levarage the B-Klasse and Touran (two of the least interesting vehicles in the artificially-split MPV class) have over the competition).

Well done Mokka, ADAM and Corsa though!
 

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Germans, as well as the rest of the Europeans don't like Japanese cars. They are too bland. They see them as the U.S. sees Buick. They do like Korean cars as they are cheap.
Used to be cheap! The build quality of the small/medium size Hyundai/Kia models has long since moved on from budget into mainstream and prices now reflect that - indeed, ATP's are no doubt higher than Ford/Opel/Vauxhall as Hyundai/Kia don't have any over-capacity issues so don't dump large volumes of cars on fleet buyers at huge discounts from list.

Apart from Santa Fe and Genesis, Hyundai/Kia models for sale in Europe are built in Europe not the Far East.
 

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Actually the Antara is on the short wheel base Theta so It's more like the Saturn Vue (Chevrolet Captiva) and is horribly outdated. I wonder/hope if the Buick Envision will become the next generation Opel Antara.

Also I remember reading a story a while back that the next generation Lacrosse was supposed to be an Opel as well that will slot above the Insignia (upper middle-sized?).
The Antara/Captiva is the right size SUV in Europe for a mainstream brand - going bigger puts you into premium brand territory, Audi Q7, BMW X5, Mercedes-Benz ML, Land Rover Discovery/LR4. Most European SUVs the size of Antara/Captiva are 7-seaters, ok it's 5+2 but that's what's needed.

Same "problem" in Europe going bigger than Insignia/Malibu - mainstream buyers that need bigger go up to CUV, not a larger saloon/hatchback/estate - to go bigger than Insignia/Malibu will put them up against the premium brands - they used to try that with Senator/Omega but it didn't work even though the cars were good enough.
 

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Discussion Starter · #10 ·
The Antara/Captiva is the right size SUV in Europe for a mainstream brand - going bigger puts you into premium brand territory, Audi Q7, BMW X5, Mercedes-Benz ML, Land Rover Discovery/LR4. Most European SUVs the size of Antara/Captiva are 7-seaters, ok it's 5+2 but that's what's needed.

Same "problem" in Europe going bigger than Insignia/Malibu - mainstream buyers that need bigger go up to CUV, not a larger saloon/hatchback/estate - to go bigger than Insignia/Malibu will put them up against the premium brands - they used to try that with Senator/Omega but it didn't work even though the cars were good enough.
Exactly and Opel CEO Dr. Neumann already confirmed, that the only 'flagship' beside the Insignia will be a SUV (Antara replacement). Maybe the next gen Insignia coupe could ride on LWB epsilon, but that's speculation.
 

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The Antara/Captiva is the right size SUV in Europe for a mainstream brand - going bigger puts you into premium brand territory, Audi Q7, BMW X5, Mercedes-Benz ML, Land Rover Discovery/LR4. Most European SUVs the size of Antara/Captiva are 7-seaters, ok it's 5+2 but that's what's needed.

Same "problem" in Europe going bigger than Insignia/Malibu - mainstream buyers that need bigger go up to CUV, not a larger saloon/hatchback/estate - to go bigger than Insignia/Malibu will put them up against the premium brands - they used to try that with Senator/Omega but it didn't work even though the cars were good enough.
and part of the reason ONE car for Europe AND USA will always "struggle" unless "pitched" as a different class - the Golf/ Focus are considered Family cars in Europe where the Malibu/fusion would be the "family car" in USA
 

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and part of the reason ONE car for Europe AND USA will always "struggle" unless "pitched" as a different class - the Golf/ Focus are considered Family cars in Europe where the Malibu/fusion would be the "family car" in USA
That's why I'm not at all convinced that "One Ford" is going to work in the long term - although Mondeo/Fusion are the same size they're aimed at different segments of the mainstream sector which means compromise.

IMO Malibu/Insignia is the way to go - platform sharing but different styling and specification, each optimised for their own segment - I know Malibu is criticised in North America and Insignia is in Europe but making them clones won't solve that.
 

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RHD UK Vauxhall is still the No1 biggest market for GM & Ford in Europe.

Vauxhall Corsa sales 84,275
German Corsa sales 55,151

Ford UK Fiesta sales 121,929
Ford Germany Fiesta sales 45,228

Vauxhall Astra sales 68,070
German Astra sales non existent.

Ford UK Focus sales 87,350
Ford Germany Focus sales 49,494

Vauxhall Insignia sales 28,383
German Insignia 22,364

Ford UK C-Max sales 20,335
Ford Germany C-Max sales 14,771

Biggest car market in Europe is Germany, but the biggest car market Ford & GM in Europe is Ford UK and Vauxhall UK despite most of the above car production being awarded to very expensive Germany. Astra being the only anomaly odd ball car that is produced in the UK, Ford assemble absolutely no cars in the UK. German Top 10 are all produced in Germany, British car buyer is the most cosmopolitan buyer of cars in Europe buys mainly VW Group cars which is the No1 seller of cars to Brits.

Very interesting post maybe Toto/Rupert could add missing German Astra sales/Vauxhall sales for 2014?
 

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Test drove a 2015 Opel Mokka on Tues, then a 2015 Nissan Qashqai on Wednesday. The difference was night and day. I wanted to like the Mokka, but the Qashqai ride was composed, the Mokka harsh. The controls on the Mokka were a huge cluster mess heap, the Qashkai had a very easy to read intuitive set up. And the 360 around view camera and add'l room, comfort, along with superior materials along with similar prices here in Finland make the decision a now brainier. No wonder the reviews have been so glowing for the Qashqai and mediocre for the Mokka.
 

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Vauxhall sold 269,177 cars in the UK in 2014, 10.87% of the UK market - of which 81,783 were Corsa (UK #3) and 59,689 were Astra (UK #5).

Vauxhall Ellesmere Port and Opel's mainland European plants all make both Opel and Vauxhall versions of Astra - the split is by body type, not LHD/RHD or badge - so the UK builds plenty of Opels and Germany builds plenty of Vauxhalls.
 

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and part of the reason ONE car for Europe AND USA will always "struggle" unless "pitched" as a different class - the Golf/ Focus are considered Family cars in Europe where the Malibu/fusion would be the "family car" in USA
I totally don't understand why should this be a problem. The Mondeo or Insignia are also "family cars", and there are families in the US who make do with a Focus. Americans buy more larger cars, but everybody wants the same - space, ride quality, dynamics, fuel efficiency, safety and good looks. The days when Americans were OK with gus-guzzling, ladau-roofed sedans that couldn't handle corners but had some grunt from ship-motor-sized V8s are over. This is the reason why GM

There is no practical difference between the Malibu and Insignia. It is just a waste of money to have two different cars. Everybody else but Toyota has just one midsizer for global consumption (Honda is killing the Accord in Europe and Chrysler 200 has also been killed here - precisely because the market for non-premium midsize sedans here is not large enough to support as many players).
 

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Honda is killing the European Accord because it's losing sales in a shrinking market - they won't sell the North American Accord in Europe in it's place.

Hyundai use different models for Europe and North America, Sonata/i40 - it gets over the problem that many Europeans don't like US styling and equally many North Americans think European styling bland.

One size doesn't fit all.

Unless they're all built in the same factory, there's no value in having Malibu styled like Insignia - share the platforms, powertrains, body systems but not the styling, please!
 

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Nissan was actually ahead of the ballgame when it came to nixing the Almera and replacing it with the Qashqui. Honda was fighting a losing battle in Europe, as that class has moved soundly into the CUV arena. And buyers in Europe want small displacement four cylinder engines with turbos, or small diesels. As for size, utility and compactness without mammoth sized SUV's. Much cheaper to register annually based on emissions of a small engine. Also Honda and Toyota haven't realized how important this is. There smallest fours are conventional 2 liter fours, which here in Finland cost much more to purchase due to their larger displacement engines. I'll add Opel in the same group as Nissan, as they have the 1.4 liter turbo four in the Mokka, they seem to better understand the emergence of this trend in small turbo engines. Honda has just been making dumb excuses and just needs to compete better by changing there engine lineup with the times, and moving on from the Accord which has died a slow death in Europe.
 

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Both European and American buyers are increasingly buying crossovers instead of family sedans. The midsize sedan market is still a big one in the U.S., but it is shrinking. Brands with strong crossovers still benefit.

SUVs, crossovers top sedans in popularity for first time

Better for the manufacturer as you can sell same basic design in more markets - virtually all the compact crossovers have or will be merged into the same design.

...

Those class separations are interesting...what makes a Tiguan not a compact SUV yet the Kuga is?
 
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