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GMC has dropped their entry level Canyon. The Chevy Colorado still offers the entry level. Starting at just over $30k.
yes...the Colorado will be $30k at the low end, but if a person favors the styling of the Canyon but can't afford $40k..well, sucks to be them and at that point $40k is a fortune in their point of view.
 

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Since he's on a "fixed income" he probably doesn't "Work" any more.
Work truck is just a name. I would think that fewer people buy them for work than other (more expensive) trucks. The work truck is just the cheapest, lowest trim level offering. It's just for marketing, because "work truck" sounds better than "cheap truck".
 

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Does GMC have to cater to all levels of income? Should the Escalade have a $25k base model?

GMC isn't entry level...
The previous gen Canyon had the "Pro" which was a W/T model. The current gen GMC Sierra has a "Pro" which is the W/T model. With the truck market getting more and more competitive and with other manufacturers bringing trucks to the states, providing value to a customer is more necessary than ever. Look at the Ford Maverick....good design and at a starting price that is freaking great, they can't make enough of them. GM has done their math and they realize they will lose some sales but make more profit on the higher priced models. The future will prove if that comes back to bite them.
 
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