Pontiac is the subject of Peter De Lorenzo's "rant" today. To view it, click here: http://www.autoextremist.com/
May 7, 2008
It’s all over but the hand-wringing for Pontiac.
By Peter M. De Lorenzo
Detroit. It was nice to have the opportunity to drive the Pontiac G8 (as we mentioned in last week’s “On the Table”), but it was sad, too, because despite the exclamation point-drenched car magazine covers of-the-moment touting how great the G8 is - and it is a damn good car, by the way - it won’t be enough to save Pontiac from its inevitable demise.
GM’s ongoing circus juggling act - which revolves around propping up its divisional marketing and product aspirations on an as-needed basis - is finally unraveling in the worst automobile market the U.S. auto industry has seen in decades. GM is finding out the hard way that no matter how many excellent new products they’re able to bring to market, unless they can back those products with enough marketing and advertising horsepower it ultimately doesn’t matter. What good is a reinvigorated product offensive when the market is crumbling and you have too many divisional mouths to feed - and that’s before you even begin to address the competitive environment?