Sorry to rain on your parade, but that commercial has been out for a good while already.

 

Hyundai's always been one for the oddball commericals.

http://youtube.com/watch?v=9ii7N0Vdr-M

 

I wonder if that last line could have a negative effect....

Do you really want to pay someone to park your own car for you? Or would you rather save your money and park it yourself?

 

The "French" Sonata commercial is one of the best commercials of all time. Half of it is because there is no voiceover.

Azera's quite inventive given how hard it is to actually market the car.

 

I thought the ad was ridiculous.

Does the Azera have a 380 HP V8? 8 speed transmission? 118 in wheelbase? What about a driver monitoring system? Or lane detection?

Sorry. I'd rather have an LS.

 

I thought Audi's ad was better.
http://youtube.com/watch?v=gVaFbkg9jRs

 

I'd say the point is just to compare it to the Lexus and the price difference. Regardless of whether it compares to Lexus or not.

 

I thought the ad was ridiculous.

Does the Azera have a 380 HP V8? 8 speed transmission? 118 in wheelbase? What about a driver monitoring system? Or lane detection?

Sorry. I'd rather have an LS.

Sorry. I think you took it too seriously.

 

Sorry. I think you took it too seriously.

What. Is it supposed to be funny that they compare a Hyundai to a Lexus?

Last time I checked you don't sell a "luxury" car by making fun of it.

 

It's meant to make people who can't afford the Lexus think "Wow look how luxurious this vehicle is! I can get something nice on my budget?" It's not supposed to sway Lexus buyers.

 

What. Is it supposed to be funny that they compare a Hyundai to a Lexus?

Last time I checked you don't sell a "luxury" car by making fun of it.

It's supposed to be a joke. Do you really think you'll see the Santa Fe in a comparo with, IIRC, the BMW X5 as in the commercial?
Manufacturers have used this tactic for years, it's far from anything new. Nissan used it in commercials for the 1993 Altima (IIRC, it was "Presenting the $20,000 Mercedes-Benz/BMW/etc.), and for the 1998 Altima they advertised all the space advantages it had over BMWs and Mercedes-Benzes. Subaru used it when they introduced the 2005 Legacy/Outback, and how it was faster/pulled more g's in cornering/had more ground clearance than Porsches or Ford Explorers (depending on the model, of course). VW just recently used it for the Passat V6 when they had an ad saying "Dear BMW/Mercedes-Benz/etc. owner: I'm sorry I beat you away from that stoplight..." etc.

It works great for the Azera because people that don't know anything about cars even talk about "that car that parks itself." Frig, it's featured in newspapers frequently...and not even just in the Autos sections.

 

Kelsey Grammer's "Fraser" voice overs are pretty funny. Check his performance as a overbearing General in The Pentagon Wars on DVD. Great stuff.

 

Meh, the best ad to make fun of the LS parking feature was for the Audi A4. Anyone know which one I mean?

 

I saw it, it's very nice. There was another similar ad who compared the Land Rover with the Santa Fe.

 

What. Is it supposed to be funny that they compare a Hyundai to a Lexus?

Last time I checked you don't sell a "luxury" car by making fun of it.

Hyundai has reinvented themselves in the last few years in several ways: They started making competitive cars, and they gained a sense of humor and an ability to laugh at themselves, and if you read between the lines, they're laughing at their past, while poking fun at the competition at the same time. Their easy going image along with better cars should gain them some public favor.

 

Meh, the best ad to make fun of the LS parking feature was for the Audi A4. Anyone know which one I mean?

Post #7

 

It's supposed to be a joke. Do you really think you'll see the Santa Fe in a comparo with, IIRC, the BMW X5 as in the commercial?
Manufacturers have used this tactic for years, it's far from anything new. Nissan used it in commercials for the 1993 Altima (IIRC, it was "Presenting the $20,000 Mercedes-Benz/BMW/etc.), and for the 1998 Altima they advertised all the space advantages it had over BMWs and Mercedes-Benzes. Subaru used it when they introduced the 2005 Legacy/Outback, and how it was faster/pulled more g's in cornering/had more ground clearance than Porsches or Ford Explorers (depending on the model, of course). VW just recently used it for the Passat V6 when they had an ad saying "Dear BMW/Mercedes-Benz/etc. owner: I'm sorry I beat you away from that stoplight..." etc.

It works great for the Azera because people that don't know anything about cars even talk about "that car that parks itself." Frig, it's featured in newspapers frequently...and not even just in the Autos sections.

Oh I remember those Altima ads. I remember a print ad that was like this:

The $30 000 Mercedes-Benz C280.

The $30 000 Nissan Altima*
*With $15 000 boat option**





** boat not actually an option

 

Oh I remember those Altima ads. I remember a print ad that was like this:

The $30 000 Mercedes-Benz C280.

The $30 000 Nissan Altima*
*With $15 000 boat option**





** boat not actually an option

I remember watching the ad on Youtube, but I can't find it right now. Here's one commercial where they do the Lexus ball bearing/panel gap test on the Altima: http://youtube.com/watch?v=JuVffCEt9_8&mode=related&search=

 

I thought the ad was ridiculous.

Does the Azera have a 380 HP V8? 8 speed transmission? 118 in wheelbase? What about a driver monitoring system? Or lane detection?

Sorry. I'd rather have an LS.

The commercial is aimed at people who can't afford a $70,000 LS but can afford a $28,000 Azera. Hyundai wants those people to feel like the Azera gives them most of the luxury of an LS for less than half the cost. And really, it does - luxury car buyers pay a ton of money for that last 20% of extra luxury in their cars.

I'd rather take an LS than an Azera too. But I'd never buy an LS anyway. Even if I was making a solid six figure income, I have better things to do with the $42,000 difference in sticker prices.