[vsd]

What. Is it supposed to be funny that they compare a Hyundai to a Lexus?

Last time I checked you don't sell a "luxury" car by making fun of it.

Hyundai has reinvented themselves in the last few years in several ways: They started making competitive cars, and they gained a sense of humor and an ability to laugh at themselves, and if you read between the lines, they're laughing at their past, while poking fun at the competition at the same time. Their easy going image along with better cars should gain them some public favor.