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Former Holden exec to mastermind GMSV deal

By Bruce Newton, 05 May 2020 News

Details have emerged about how the new GMSV venture will be formed in Australia

As revealed last week, GM and the Walkinshaw Group, the parent of Holden Special Vehicles, are deep in negotiation to finalise an agreement that will result in selected North American-built Chev models converted to right-hand drive in Melbourne for local sale.

Wheels understands Holden veteran Peter ‘PK’ Keley is leading the GM investigation into what is referred to as GM Specialty Vehicles (GMSV) and may also end up leading the new venture. Keley refused to comment on the matter when contacted.

Keley’s been a senior player at Holden from the glory days of the Zeta global architecture, right through to the dismal final stanza as an importer.

Passionate and personable, he even owns a HSV GTSR W1 (as well as a WB Caprice and a Monaro GTS 308 V8 coupe).

Former Holden and current GM president Mark Reuss voiced his support for the new business model in the press release that announced Holden’s death in February.

“We do believe we have an opportunity to profitably grow the specialty vehicle business and plan to work with our partner to do that,” he was quoted as saying.

Wheels understands three possible business structures exist for the new venture.

Read more HERE

 

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As much as I would like to see you guys get a bit more variety I just don't see any of the scenarios as economically feasible. For either country. Add in the ill will GM has accumulated in Australia and it becomes even less feasible.

I don't know if it's been tried or not but partially assembled vehicles shipped without unneeded left hand components should save some on disassembly/assembly costs. If GM is really serious they could also make some of the major RH components to ship with the vehicles. I don't see that happening.

That's all I've got.
 

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Perhaps, but as much as consumers expressed their loyalty Holden simply wasn't selling. It takes two.
Once you take away what is a Holden and replace it with something else

Well who can blame anyone for walking away

Ford was doing not much better in Australia sales wise for ages but because Ford had a steady stream of RHD vehicles to choose from they continued

30 other brands sell less than what Holden was offering up each month but again they sell RHD elsewhere

GM is the only brand that I know of that gives up and runs away from markets that are too hard (in their own mind) to sell in
 

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Leading up to Holden's demise began with a change of government with an agenda of slashing financial support to the car industry and almost literally daring Holden to leave by asking them to come clean on future plans. Well ScoMoFo got his answer with closure of local production, anyone with a brain knew that Holden was mortally wounded and no surprise, buyers deserted the brand in droves once the local Commodore was no more.

How ironic it is to see the same mean spirited politician now leading the country in the middle of a pandemic throwing out $160 billion in government support to prevent collapse of business and people's livelihoods.
 

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Discussion Starter · #8 ·
Yeah, in the end, Ausies rejected their heritage in droves
I think you'll find, what happened was, Holden changed it's core product which was the *ahem* lions share of Monthly sales and tried to charge the faithful for the privelege.

That's why you can get a $61k AWD V6 wagon with full leather and all the bells and whistles, with less than 20,000 kms on the clock, for less than 30k.

You'll also find that the dingleberry who championed that approach, no longer works for GM. He's now an "independent consultant".

To some extent, you are accurate though. The political and public fight was not pretty.

Still, people want trucks (for some reason) and a Tahoe might even be a suitable Mine supervisor's/VIP vehicle in addition to NQ Tradies family hauler.
 

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Yeah, in the end, Ausies rejected their heritage in droves
Not quite, we rejected what GM did with that heritage.

The heritage was Australian built RWD vehicles for the most part, not the FWD/AWD European built car that GM tried to convince us was part of that heritage.
 

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Well ScoMoFo got his answer with closure of local production, anyone with a brain knew that Holden was mortally wounded and no surprise, buyers deserted the brand in droves once the local Commodore was no more.

How ironic it is to see the same mean spirited politician now leading the country in the middle of a pandemic throwing out $160 billion in government support to prevent collapse of business and people's livelihoods.

ScoMo was minister for Immigration and Border Protection when Holden announced they were shutting local production. Joe Hockey (then treasurer) was the one who dared GM to leave, and they did. The muppet did such a good job that he lasted 2 years before racking off to the US. Abbott was a muppet too for that matter, didn't give a rats ass about local production or jobs.


One question I've got is, will GM still want to bother selling cars here post-COVID? Especially with the way the US economy is going and their rising infection numbers.
 
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Once you take away what is a Holden and replace it with something else

Well who can blame anyone for walking away

Ford was doing not much better in Australia sales wise for ages but because Ford had a steady stream of RHD vehicles to choose from they continued

30 other brands sell less than what Holden was offering up each month but again they sell RHD elsewhere

GM is the only brand that I know of that gives up and runs away from markets that are too hard (in their own mind) to sell in
I'll admit I'm not up on all the reasons for Holden's demise. Didn't the slide start well before GM tried the bait and switch though? Seems to me the usual suspects were dominating the market just like in the US. Even here, GM and Ford have essentially given up on everything except pickups, SUVs, and CUVs. High profit vehicles only because they simply can't compete with a full lineup. Right or wrong, this is the course they're taking.

I don't know if the course of action I suggested is viable or not but common sense says that the less you have to disassemble (and less parts you pay for and then discard) before converting to RHD the cheaper it would be. Also, if GM is really serious they could take some of the hit by making at least some of the conversion parts. Profitable? Not overly, but put a little money where your mouth is GM. I think they owe Holden fans at least that.
 

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I'll admit I'm not up on all the reasons for Holden's demise. Didn't the slide start well before GM tried the bait and switch though? Seems to me the usual suspects were dominating the market just like in the US. Even here, GM and Ford have essentially given up on everything except pickups, SUVs, and CUVs. High profit vehicles only because they simply can't compete with a full lineup. Right or wrong, this is the course they're taking.

I don't know if the course of action I suggested is viable or not but common sense says that the less you have to disassemble (and less parts you pay for and then discard) before converting to RHD the cheaper it would be. Also, if GM is really serious they could take some of the hit by making at least some of the conversion parts. Profitable? Not overly, but put a little money where your mouth is GM. I think they owe Holden fans at least that.
Here's the thing

pretty much every time a thread is started about Holdens demise we have a couple of regular posters come in and start the "but Australians didnt buy Holden" posts

OK , so my counterpoint to that is there are 30 plus other manufacturers who sold less than Holden every month and they are still here

It's never been about pure sales it's been about Arrogance and pure incompetence from leadership in detroit

Some people just don't like it when the truth comes out about how their precious company is wrong
The numbers don't lie - when Holden was left alone it thrived and built export markets and broke sales records

as soon as detroit stuck it's nose in those numbers plummeted

As to your point about building specific parts in RHD , well if they could do that in the first place the cars would leave the line that way and be sold all around the globe not just in a couple of corners of it ;)
 

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Well ScoMoFo got his answer with closure of local production, anyone with a brain knew that Holden was mortally wounded and no surprise, buyers deserted the brand in droves once the local Commodore was no more.

How ironic it is to see the same mean spirited politician now leading the country in the middle of a pandemic throwing out $160 billion in government support to prevent collapse of business and people's livelihoods.

ScoMo was minister for Immigration and Border Protection when Holden announced they were shutting local production. Joe Hockey (then treasurer) was the one who dared GM to leave, and they did. The muppet did such a good job that he lasted 2 years before racking off to the US. Abbott was a muppet too for that matter, didn't give a rats ass about local production or jobs.


One question I've got is, will GM still want to bother selling cars here post-COVID? Especially with the way the US economy is going and their rising infection numbers.
Sorry, got my Muppets mixed up, they all sing the same song in my books,
GM is far from perfect but the one thing keeping them in Australia was the
promise of coinvestment in new vehicles in return for the greater business
activity in our community, something the conservative government doesn't value...

I think that GM is wrapping up business in RHD markets, sale of Thai plant
confirms continued withdrawal from markets where GM can't justify a presence.
I think it's all too hard for them and they just want North America and China.

Hats off to Ford for facing the truth in Europe and actually doing something
about their problems and the flow on damage to markets like Australia.
 

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Sorry, got my Muppets mixed up, they all sing the same song in my books,
GM is far from perfect but the one thing keeping them in Australia was the
promise of coinvestment in new vehicles in return for the greater business
activity in our community, something the conservative government doesn't value...

I think that GM is wrapping up business in RHD markets, sale of Thai plant
confirms continued withdrawal from markets where GM can't justify a presence.
I think it's all too hard for them and they just want North America and China.

Hats off to Ford for facing the truth in Europe and actually doing something
about their problems and the flow on damage to markets like Australia.
IMHO Toyota and "friends" think global and design (almost) EVERYTHING to sell in EVERY MARKET then "personalize" it to the market VS the US makers designed for AMERICA and MODIFIED them to "fit" the should-be-like-America other markets which LOOKED like it would save money - making "wall ST" happy
FORD saw the "error" of their ways and went with ONE ford but decided to use the LOWEST COST version to make the GLOBAL product from and tried to do too much to quickly
 

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IMHO Toyota and "friends" think global and design (almost) EVERYTHING to sell in EVERY MARKET then "personalize" it to the market VS the US makers designed for AMERICA and MODIFIED them to "fit" the should-be-like-America other markets which LOOKED like it would save money - making "wall ST" happy
FORD saw the "error" of their ways and went with ONE ford but decided to use the LOWEST COST version to make the GLOBAL product from and tried to do too much to quickly
Truth is, Americans just do not know how to make third world rides, its not what they do.

This is a third world ride


This is an American ride


however when an American thinks of a fully loaded pick up truck, this is what they think off

 

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Truth is, Americans just do not know how to make third world rides, its not what they do.

This is a third world ride


This is an American ride
The moment you try to tell us the Hilux is built for the third world you immediately go for the insult

And then wonder why you get told to STFU constantly and abused back

Passive aggressively insulting someones home calling it a third world and then wondering why they tell you to **** off

SMFH
 

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Discussion Starter · #18 ·
I'll admit I'm not up on all the reasons for Holden's demise. Didn't the slide start well before GM tried the bait and switch though? Seems to me the usual suspects were dominating the market just like in the US. Even here, GM and Ford have essentially given up on everything except pickups, SUVs, and CUVs. High profit vehicles only because they simply can't compete with a full lineup. Right or wrong, this is the course they're taking.

I don't know if the course of action I suggested is viable or not but common sense says that the less you have to disassemble (and less parts you pay for and then discard) before converting to RHD the cheaper it would be. Also, if GM is really serious they could take some of the hit by making at least some of the conversion parts. Profitable? Not overly, but put a little money where your mouth is GM. I think they owe Holden fans at least that.
Technically, this is a valid approach, however, from a regulatory perspective, GMSV (Nee HSV) are supposed to receive fully completed and complianced vehicles, to then modify. This essentially provides some exemptions with respect to final vehicle certification.
 

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Discussion Starter · #19 ·
Truth is, Americans just do not know how to make third world rides, its not what they do.

This is a third world ride


This is an American ride


however when an American thinks of a fully loaded pick up truck, this is what they think off

You're just jealous that the world rejects your false idols.

 

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