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Former GM exec Murtaugh hired as CEO of Chinese automaker Qoros
February 3, 2015

SHANGHAI (Bloomberg) -- Qoros Automotive Co., the Shanghai-based joint venture between China’s Chery Automobile Co. and Israel Corp., appointed a former General Motors executive to run the company after struggling to boost its sales.

Phil Murtaugh, who has led GM’s China operations and ran the then-Chrysler Group’s Asian operations, started as CEO of Qoros on Monday, the company said in a statement. His predecessor, Guo Qian, had moved back to Chery.

Qoros is struggling to compete against global automakers Volkswagen AG and GM in its home market. The company, which can produce about 150,000 vehicles a year in a factory outside of Shanghai, sold 6,967 units last year in China, according to LMC Automotive data.

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Discussion Starter · #2 · (Edited)
This is a boon for Qoros and a good strategic move. Murtaugh was a huge reason that GM is doing as well as they are in China. It was under his purview that GM came to be so dominant in the market. Qoros is a minor player, but they have garnered a lot of attention for putting out a quality product. Murtaugh is more than capable and knows China/international markets. This is a good move for them.
 
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Those Qoros 3 sales are surprisingly small.

The new crossover should help, but either way I'm not sure why sales are so low. I still think Qoros is a brand to watch for their global potential.
 

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Isn't Murtaugh "gettin' too old for this $#!t?"
Damnit, entered the thread just to post this and was beat to the punch.
 

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Discussion Starter · #11 · (Edited)
I still think Qoros is a brand to watch for their global potential.
I think so as well. Nothing they produce is groundbreaking or will set the design world on fire, but they certainly have handsome and somewhat "Germanic" looking products. A lot of their stuff looks like they could be Skoda or VW influenced. In my opinion, they're one of the Chinese brands to look out for since they seem to draw a lot of international talent.

Worked with Phil briefly on a project 10-12 years ago. He is a very talented guy who went native. Nevertheless, I wish him well.
In what way did he go "native"? Do you mean he picked up local customs, attire, mannerisms? Or something more "unpleasant"?
 
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