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US Design vs Euro and Oz design

  • NA Has it right

    Votes: 11 15.5%
  • Euro and Oz are getting it right

    Votes: 45 63.4%
  • I like Fords new direction (post example)

    Votes: 6 8.5%
  • They are all boring as bat**** and Ford is doomed

    Votes: 9 12.7%
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Okay so this may sound like I'm starting trouble but seriously, what is going on with Ford NA? The flex is kinda cool, but I just had a brief look at the Ford NA lineup and it's kind of embarassing. :eek: I recently read an article on the meeting of design minds within the global ford empire and there is a battle going on at the moment in regard to US design vs. the Kinetic Design approach taken by Ford Europe. I understand the differences in taste between our nations but do you really like the Fusion over the Mondeo?




What about this Focus





vs This Focus ?



I know these two aren't the same but its as close as I can relate



 

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I agree w/you 100%. If Ford did nothing else than take the global versions of all their cars and plop them down on the US lots, they'd be rivaling Toyota for market share right now. Instead they keep bringing out bland designs that nobody wants, realizes that they suck, then scurry around trying to fast-track a replacement or redesign. It's so absurdly stupid!

I thought Mulally was smarter than this!!
 

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I do like the NA Fusion over the Mondeo, just because the new european fords look the same - the Fiesta (Verve), Mondeo and even the new Focus shares the same lines, while the NA Fusion looks different. The European Focus and the Australian Falcon do look better then the NA Focus and the Taurus, but also there are cars in fords lineup that are american designed only such as the Mustang that shouldn't be forgotten.
 

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I agree w/you 100%. If Ford did nothing else than take the global versions of all their cars and plop them down on the US lots, they'd be rivaling Toyota for market share right now. Instead they keep bringing out bland designs that nobody wants, realizes that they suck, then scurry around trying to fast-track a replacement or redesign. It's so absurdly stupid!

I thought Mulally was smarter than this!!
I've been hard on Mulally more than a few times, but he is smarter than this and that is why he isn't gullible enough to fall for the idea that bringing the Europe Focus and Mondeo and Aussie Falcon over here will solve Ford's problems in North America.

The reality is that these vehicles would all be pricey even if built here, and that is no small problem since it either entails a small or non existent profit margin for Ford or a high price tag that wards off customers. Even more, while very nice Mondeo and Focus aren't sufficiently different enough compared to Japanese models already established here in the US to make serious headway anytime soon, particularly not at a cost disadvantage. Sold in relatively small numbers as a Mercury model they might do fine, but they would be hard pressed to top 200k units sold per year in either case even at a slim profit margin and therefore would be terrible Fords on our shores.

For an example of exactly what you could expect with Mondeo you need look no further than the new Malibu which is hardly setting the sales world on fire. I've heard it all regarding why this car isn't doing better, from limited availability to 'it will take time', but the reality is that availability has become more than good enough in the last couple months to support far better sales than we are seeing but it just isn't happening.

What is happening? A whole slew of folks in Altimas, Camrys, and Accords are running down to their local Chevy dealer and driving the new Malibu leaving the experience surprised at how good the Malibu has gotten, but still returning to their Accord or Camry nevertheless because all Chevy has done is build an American Accord. Nice? Yes. But it offers nothing compelling enough to convince those happy with their existing models to jump ship. Even worse, the Bu appears incapable of coaxing noticeable numbers of existing Chevy owners, in vehicles like the Impala, to move up the the Malibu likely because they aren't willing to give up the huge rebates cars like the Impala offer.

Falcon would be in much the same boat if not quite as bad. An expensive sedan to build and sell which offers far less distinctive style than the existing Chrysler 300 hardly sounds like a recipe for success to me. And in this day of tightening fuel economy expectations Ford would likely be loathe to extol the merits of the most visible Falcon model, the V8 anyway.....blunting the cars impact even further.

What Ford has been doing in North America isn't well advised to say the least, but moving to a plan just as ill-advised is hardly a way to make progress. At the moment Ford's best hope to break back into the mainstream effectively is the advent of Ecoboost and the current strategy of lightening models during every redesign/refresh. That strategy could and should set Ford apart and will give them their best chance for success.
 

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Chevy seems to have the same problem that Ford had with the Malibu, in that it is a fine car like the new Taurus, but there are other sedans close in size the are also compelling and stealing sales.

But that said, I disagree that the all new Mondeo is that much nicer than the coming Fusion will be. It does not even offer AWD. Add an EcoBoost and I have no use for a Mondel. I hear the new Taurus will be great too.
 

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Most people were horrified when Ford first showed the new Focus, everyone on GMi knows the Euro Focus is better and wants it here. We're still waiting...
 

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1) Mondeo and Fusion merge into a single product for MY2013.

I personally prefer the Fusion. Mondeo is ok, but would be way too expensive to sell here. Who's paying $45,000 for a Ford sedan?

2) Euro Focus and US Focus merge in 1.5 years' time into a single product. It is being designed in Michigan. Think giant Verve/Fiesta.

3) Taurus is going RWD at some point. It may merge with the Falcon, but who knows.
 

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I agree w/you 100%. If Ford did nothing else than take the global versions of all their cars and plop them down on the US lots, they'd be rivaling Toyota for market share right now. Instead they keep bringing out bland designs that nobody wants, realizes that they suck, then scurry around trying to fast-track a replacement or redesign. It's so absurdly stupid!

I thought Mulally was smarter than this!!
Get real. These cars are designed at a MUCH higher price point than any US consumer would be willing to pay for a Ford-brand car.

$25,000 Focus?

$40,000 Mondeo?

$40,000 Falcon that looks like a Camry?
 

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1) Mondeo and Fusion merge into a single product for MY2013.

I personally prefer the Fusion. Mondeo is ok, but would be way too expensive to sell here. Who's paying $45,000 for a Ford sedan?

2) Euro Focus and US Focus merge in 1.5 years' time into a single product. It is being designed in Michigan. Think giant Verve/Fiesta.

3) Taurus is going RWD at some point. It may merge with the Falcon, but who knows.
This sounds a lot like what GM "insiders" were saying 2 years ago. New Cobalt never came, CAFE is killing our Zetas, at least we got the Malibu.
 

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I never understood Ford's argument for not bringing us the Euro Focus on the new platform. It always confused me because the Mazda3 is on the new platform, has great styling and a stellar interior for its competetion and yet they seem to sell it at a good profit.

Anyway, I always thought Mercury would be a great way for Ford to sell their euro cars in NA. Just as long as they don't soften and cheapen them out. Basically do the same as GM is doing for Saturn by making it an opel clone.
 

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This sounds a lot like what GM "insiders" were saying 2 years ago. New Cobalt never came, CAFE is killing our Zetas, at least we got the Malibu.
It costs less money to have one midsized sedan and one small car worldwide, than have two or MORE parallel development teams working on the same type of car.

Ford cannot afford to have two seperate large car development teams worldwide. EcoBoost engines and PowerShift DSG transmissions will boost large-car mileage. Ford has a 2-3 headstart on this program over GM.

This is not speculation. This is official information, and the Taurus information comes from a credible inside source.
 

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Get real. These cars are designed at a MUCH higher price point than any US consumer would be willing to pay for a Ford-brand car.

$25,000 Focus?

$40,000 Mondeo?

$40,000 Falcon that looks like a Camry?

Yes this is the same problem that all the big manufacturers have in transporting their worldclass Euro models to NA. Simply put the Civic, Corolla, Astra, Fusion in Europe are the premier models...the main focus of everything. In addition the european buyer is very ready to pay $22000 to $30000 for an econobox ( at least this is the view of the American buyer ).

$30000 for an econobox???? Are you nutz?

Here the midsizers are the main focus of all the auto programs, Camry, Accord, Malibu, Fusion. We will pay $30000 for a really good midsizer but for an econobox??? Nuuupe, No Way.

Anybody here willing to pay more for an Astra then for a Malibu? Toyota is trying this out right now with the new 09 Corolla vs the 09 Camry. It will be interesting to see the results.
 

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Poll Options
US Design vs Euro and Oz design
[ ] NA Has it right
[ ] Euro and Oz are getting it right
[ ] I like Fords new direction (post example)
[ ] They are all boring as bat**** and Ford is doomed
[X] none of the above/other


^ as usual
tho if
[ ] I like Fords new direction (post example)
had said 'directions' might have voted for that.

imho most of what's 'going on' is just media blandishments = the "F" in WTF

Fomoco is proceeding with THE Plan - just hope they've built in enuf flexibility to provide established alternatives (ready'n'waiting) for when things 'gang aft agley'.

re: the design DNA's
imho a crossbreed/successor/descendant of all 3 will be better than any of the existing themes (mongrels are usually more robust than 'purebreds'... "Mudbloods Forever!")
&
- kinetic tends to be over-styled/busy
- U.S.Focus is over-styled too but just the front detailing, not the sheetmetal
- AuFalcon's styling is progressing nicely, thank you, & the v6-update will hopefully show this..., Huntsman = Great Expectations!!!
&
I'm still convinced that Orion is already at least halfway to Being Huntsman,
no matter what any Ford exec says/needs to say to appease NIH-infected locals
(edit/insert: anyone notice that astronomically-speaking, Orion IS the Huntsman?)
&
hope the Aussie design team enjoys frequent flyer miles & their surfing-layovers in Hawaii
;)
 

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Get real. These cars are designed at a MUCH higher price point than any US consumer would be willing to pay for a Ford-brand car.

$25,000 Focus?
Why would it cost $25k USD for a C1 Focus?

The (C1) Mazda3 2.0L can be had for as low as $14k MSRP. A (C1) Volvo C30 with the turbo i5 barely hits $24k MSRP.

$25k C1 Focus? Nah.
 

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Ford's styling direction rests solely with Europe & Oz.
North American Ford styling is atrocious, generic, devoid of style, and looks like they were birthed by a Gillette razor.

Until Ford realizes that their most exciting rest outside the NA market, they're gonna be languishing in mediocrity.
 

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Ford's styling direction rests solely with Europe & Oz.
North American Ford styling is atrocious, generic, devoid of style, and looks like they were birthed by a Gillette razor.
Gillette razor meets squares to be more specific.
 

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Everyone here knows that Mulally said they were making Ford global right? And we're suppose to get an Americanized European Focus between 2010-2012? There has also been reports that Ford's new RWD sedan will be heavily influenced by the new Falcon. Calm down. He can't globalize Ford's platforms with a snap of his fingers. They have it planned out. By 2012 they will have all new cars in their lineup. He has already stated this.
 

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THere shouldn't be an "Americanized Euro Focus". It should be a Euro Focus sold/built in US. The Saturn Aura is an Americanized Opel Vectra, and see how that turned out :/
 

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Why would it cost $25k USD for a C1 Focus?

The (C1) Mazda3 2.0L can be had for as low as $14k MSRP. A (C1) Volvo C30 with the turbo i5 barely hits $24k MSRP.

$25k C1 Focus? Nah.
Mazda3 is built in Japan... VERY low cost to manufacture.

Volvo C30 is smaller than the Focus.

You also have to consider the extra cost of getting a new engine for the US Focus, unless you think a 1.6L 4-pot is going to get you moving.

Either way, none of this matters, because the US and Euro Focus are merging in a year and a half.
 
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