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They'll sell at the right price.

Why not? Volvo uses Ford technology and platforms, and Ford already knows everything Volvo knows about safety. Volvo also loses money.
 

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^ I disagree, I haven't mulled it over too much but I believe it would just be money in the bank for Ford.
1) They already have a luxury division
2) Volvo is losing money.. however slowly that may be
3) Ford's actually supplying VOLVO with parts/platforms.. so it looks like Volvo needs Ford more than vice versa.

Of course, I'm no financial genius and I'm definitely not looking at this in the long term from a CEO's standpoint.
But get your money while you can.. make up for any future losses by upgrading your product line and getting sales up..

makes sense to me..
 
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