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April 7, 2008 Ford announced that as part of its Way Foward Plan that it will bring back a historic nameplate to replace the Jaguar Brand that was sold to Tata Motors. The new Edsel division will be slotted above Lincoln. Lincoln will be the volume leader of the luxuary brands that Ford owns. As such Ford announced that Mercury will be phased out over the next three years. Edsel will have one car to start with at launch. This new car from what is currently knowen is that it will be based off the 2012 Ford Mustang Platform and will have independent rear on it. The car will come in both 2 and 4 doors. It will resemble the 4 door mustang concept that was leaked a few months ago but with a updated edsel grill.
http://www.muscularmustangs.com/images5/2011mustangwagonsedan3.jpgThe orginal photo as a mustang was to throw people off the trail of what Ford was really about to do, reintroduce Edsel. By calling it a Ford, they got feedback and no one knew the car was going to be an Edsel.
The second car will be based off the Ford Interceptor Concept, but with a more Edsel upscale look to it. Image an upscale look to this babby so sexy, you would divorce your wife for it!
http://www.muscularmustangs.com/images5/2011mustangwagonsedan3.jpgThe orginal photo as a mustang was to throw people off the trail of what Ford was really about to do, reintroduce Edsel. By calling it a Ford, they got feedback and no one knew the car was going to be an Edsel.
The second car will be based off the Ford Interceptor Concept, but with a more Edsel upscale look to it. Image an upscale look to this babby so sexy, you would divorce your wife for it!