http://www.chicagotribune.com/classified/a...0,228910.columnFord spins its wheels in name game
Published April 16, 2004
NEW YORK -- Don't care if Ford calls them Rumpelstiltskin and Poindexter as long as it starts giving future cars names they can keep.
Ford will build the midsize Ford Five Hundred and Mercury Montego sedans in Chicago along with the Freestyle crossover sedan/sport-utility vehicle for the '05 model year.
At the Chicago Auto Show, it said it would add a fourth model, a Mercury crossover.
Ford also will build a slightly smaller Ford Futura and an unnamed Mercury sedan at a plant in Hermosillo, Mexico, for the 2006 model year. Just days ago at the New York Auto Show, it said a Lincoln Zephyr would be part of that mix, too.
Now Ford says it can't call that midsize sedan Futura because Pep Boys, through its legal staff, pointed out that's the name on its line of tires.
That's Ford's second name embarrassment in one year. It had to change its exotic sports car from the GT40 to the GT when the folks who owned the GT40 name wanted a portion of the Ford treasury plus a few cars to give it up. Ford declined.