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I do somewhat admire Ford's longterm view of fewer profit-eroding fleet sales and more of a focus on retail sales. I assume that, along with some generally very weak cars, are responsible for Ford's poor showing in the US and Canada this past month. It does take some "gumption" to do that.

As I've said before, it would be nice to have a strong Ford and GM both taking share from everyone else... Maybe in a fantasy world that'll happen.
 
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