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PUBLISHED WED, AUG 3 20229:18 AM EDTUPDATED 3 HOURS AGO
Y POINTS
  • Ford said its new vehicle sales last month increased 36.6% from a year ago, compared with industrywide sales that were estimated to have declined by 10.5%.
  • Sales of Ford’s profitable F-Series pickups hit 63,341 in July – marking the first-time units have topped 60,000 this year.


DETROIT – Ford Motor’s U.S. vehicle sales last month showed notable improvements in volumes and truck availability, following a fire at a supplier’s plant in Japan that hurt its year-ago sales.

The Detroit automaker said Wednesday its new vehicle sales rose 36.6% in July from a year ago, compared to industry sales that were estimated to have declined by 10.5%. Ford’s July sales of 163,942 vehicles were up 7.7% from June.

A year ago, Ford’s vehicle production and sales were down more than other automakers due to a fire at one of its chip suppliers in Japan that forced production cuts during the first half of 2021.

Ford’s stock was up by as much as 6.5% during trading Wednesday morning to $16.15 a share. Despite having its best performance last month since the Great Recession, the stock remains down about 24% in 2022.

Sales of Ford’s profitable F-Series pickups hit 63,341 in July – marking the first time units have topped 60,000 this year. The sales were up 21.1% compared to a year ago and up roughly 10% from the previous month.

Ford said its share of the U.S. electric vehicle market last month hit a record 10.9%, as the company increases production and availability of the F-150 Lightning pickup, Mustang Mach-E crossover and E-Transit van.
Ford said electric vehicle sales totaled 30,648 units through July. That included sales of about 7,700 vehicles in July, which was 169% increase from a year ago.

Sales of all Ford’s vehicles, including its luxury Lincoln brand, totaled more than 1 million units through July, a 3.3% decrease from a year ago. At the end of last month, the automaker’s U.S. vehicle inventory was about 245,000 units, up from 160,000 in July 2021.

Cox Automotive expects total U.S. vehicle sales to be 14.4 million units in 2022, down from a previous forecast of 15.3 million, due to greater than expected supply chain issues. At current sales rates, new-vehicle sales this year would finish below 2020, when the coronavirus pandemic forced dealers and factories to temporarily shutter.

Brand & Model Sales
Ford sales increased 35.5 percent to 156,974 units:

Lincoln sales increased 64.5 percent to 6,968 units:

During the first seven months of the 2022 calendar year, Ford Motor Company sales decreased 3.3 percent to 1,079,762 units.

Sales Results - July 2022 - USA - Ford

FORD TOTAL+35.54%156,974115,816-3.16%1,029,9011,063,553
MODELJUL 2022 / JUL 2021JULY 2022JULY 2021YTD 2022 / YTD 2021YTD 2022YTD 2021
BRONCO+224.11%10,6213,277+1,505.27%65,4634,078
BRONCO SPORT+229.92%7,6082,306+5.31%66,15762,820
E-SERIES+13.86%2,8102,468-22.50%15,34719,803
ECOSPORT-23.94%3,2254,240-30.76%21,14930,544
EDGE+59.27%5,3343,349+32.98%56,78742,704
ESCAPE+137.96%9,8544,141-6.54%83,77489,633
EXPEDITION+27.93%6,9815,457-43.68%29,82852,965
EXPLORER+32.37%17,67313,351-8.36%120,590131,592
F-SERIES+21.08%63,34152,314-12.47%362,686414,346
GT-68.42%619-21.95%6482
HEAVY TRUCKS+6.78%1,2131,136-6.71%7,3017,826
MAVERICK*6,720**45,473*
MUSTANG-18.36%3,3674,124-17.92%29,61136,074
MUSTANG MACH-E+74.14%4,9702,854+43.06%22,64515,829
RANGER-33.34%3,9735,960-41.22%37,81364,331
TRANSIT-16.90%7,4668,984-18.79%49,29460,697
TRANSIT CONNECT+5.84%1,8121,712-14.65%15,91918,652
Sales Results - July 2022 - USA - Lincoln

LINCOLN TOTAL+64.46%6,9684,237-6.21%49,86153,161
MODELJUL 2022 / JUL 2021JULY 2022JULY 2021YTD 2022 / YTD 2021YTD 2022YTD 2021
AVIATOR+71.14%1,9271,126-0.81%12,87712,982
CORSAIR+231.39%1,985599+13.59%16,02314,106
NAUTILUS+22.81%1,7391,416+5.85%13,59412,843
NAVIGATOR+31.96%1,317998-27.96%7,36710,226
Sales Results - July 2022 - USA - FMC Totals

FMC USA TOTAL+36.56%163,942120,053-3.31%1,079,7621,116,714
BRANDJUL 2022 / JUL 2021JULY 2022JULY 2021YTD 2022 / YTD 2021YTD 2022YTD 2021
FORD TOTAL+35.54%156,974115,816-3.16%1,029,9011,063,553
LINCOLN TOTAL+64.46%6,9684,237-6.21%49,86153,161

Total 7 Reporting OEMs​
611,385​
717,699​
-14.8%​
4,233,078​
5,212,173​
-18.8%​
Volvo Cars USA​
6,868​
11,575​
-40.7%​
57,453​
75,329​
-23.7%​
Toyota Motor N.A.​
177,341​
225,022​
-21.2%​
1,223,038​
1,516,900​
-19.4%​
Subaru of America​
41,536​
50,125​
-17.1%​
305,331​
371,375​
-17.8%​
Mazda N.A.​
23,393​
32,739​
-28.5%​
166,195​
221,906​
-25.1%​
Hyundai-Kia​
128,283​
143,779​
-10.8%​
831,158​
948,723​
-12.4%​
American Honda​
71,235​
135,542​
-47.4%​
577,442​
969,052​
-40.4%​
Ford Motor Co.​
162,729​
118,917​
36.8%​
1,072,461​
1,108,888​
-3.3%​
July
2022​
July
2021​
%
change​
7 mos.
2022​
7 mos.
2021​
%
change​
Ford​
155,761​
114,680​
35.8%​
1,022,600​
1,055,727​
-3.1%​
Lincoln​
6,968​
4,237​
64.5%​
49,861​
53,161​
-6.2%​
Acura​
6,073​
14,850​
-59.1%​
58,933​
103,234​
-42.9%​
Honda​
65,162​
120,692​
-46.0%​
518,509​
865,818​
-40.1%​
Genesis​
5,203​
5,180​
0.4%​
30,871​
24,478​
26.1%​
Hyundai brand​
60,631​
68,500​
-11.5%​
404,498​
475,635​
-15.0%​
Hyundai Motor America​
65,834​
73,680​
-10.6%​
435,369​
500,113​
-12.9%​
Kia Motors America​
62,449​
70,099​
-10.9%​
395,789​
448,610​
-11.8%​
Lexus​
24,053​
31,167​
-22.8%​
155,141​
188,879​
-17.9%​
Toyota​
153,288​
193,855​
-20.9%​
1,067,897​
1,328,021​
-19.6%​



LINK

Ford up +36% & Lincoln up +64% sales are both up in a declining market down -14% in July.

Wow Lincoln had a great month up +64%, Ranger is getting cannibalised by the Maverick, as the F-Series sales charts continue up into the stratosphere, old skool V8 Mustangs still outselling the cutting edge Mach E electrics the future.
 

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Ford seemed to do very well, while Lincoln is really picking it up. The Lincoln SUVs are some of the best out there right now.
 
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...

July
2022​
July
2021​
%
change​
7 mos.
2022​
7 mos.
2021​
%
change​
Ford Motor Co.​
162,729​
118,917​
36.8%​
1,072,461​
1,108,888​
-3.3%​
American Honda​
71,235​
135,542​
-47.4%​
577,442​
969,052​
-40.4%​
Hyundai-Kia​
128,283​
143,779​
-10.8%​
831,158​
948,723​
-12.4%​
Mazda N.A.​
23,393​
32,739​
-28.5%​
166,195​
221,906​
-25.1%​
Subaru of America​
41,536​
50,125​
-17.1%​
305,331​
371,375​
-17.8%​
Toyota Motor N.A.​
177,341​
225,022​
-21.2%​
1,223,038​
1,516,900​
-19.4%​
Volvo Cars USA​
6,868​
11,575​
-40.7%​
57,453​
75,329​
-23.7%​
Total 7 Reporting OEMs​
611,385​
717,699​
-14.8%​
4,233,078​
5,212,173​
-18.8%​

...
All these car makers are down double-digits for the year...except Ford at -3.3% after an excellent July...well done! GM comes in -17.7% so far through June. Of course lots of supply chain issues etc.
 

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Bronco production is cannibalizing Ranger, not Maverick. Maverick is still extremely hard to get and Ranger is nearly impossible.

Mach E is adding up some sales now. Still not outselling the Mustang this year, but it likely will. Good to see they are getting those production numbers up as they head into expanded production for '23.

Looks like Bronco Sport might be at an 8K/Month plateau which is what I had been estimating. Maverick has more legroom for sure, I suspect it will be Ford's best-selling affordable, especially once Escape is phased out in about 3 years.

EcoSport should be wrapping up over the next few month since production ended a little less than a month ago.

Explorer sales are bouncing back, but I don't think Explorer will be the segment sales leader any longer since Grand Cherokee and Highlander have really gapped it this year.

Bronco is narrowing in on Wrangler, incredible sales success story right there.
 

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It's was April since my last Ranger, and I have received 1/4 of the Allotment compared to last year. I have a pile of Broncos coming though, but nothing to compare Year over Year really, after the Botched Introduction last year.
 

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Good start to Q3...
 
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Looking at inventory; "Days Supply" even with the higher sales numbers, Ford is up from 36 days at the end of June, to 50 days at the end of July.
 

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All these car makers are down double-digits for the year...except Ford at -3.3% after an excellent July...well done! GM comes in -17.7% so far through June. Of course lots of supply chain issues etc.
Which makes me wonder how they are doing it. What is Ford doing that the rest of the industry can't?
 

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Which makes me wonder how they are doing it. What is Ford doing that the rest of the industry can't?
Don't think that it is anything "Different"

In today's world, Pent Up Demand, Factory Orders arriving, Shipping Delays, (Major Shipping delays!), Cutting Non Essential Components, have all culminated into July Deliveries. The only True way to tell if 1 Manufacture is surviving it better than the next is a Year over Year. 1 Month spurts can be caused by too many variables.
 

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Which makes me wonder how they are doing it. What is Ford doing that the rest of the industry can't?
I think it's mainly a lot to do with a ton of chip hold trucks being able to be delivered as well. F150 orders stopped being able to be placed during the middle of June and they didn't open the order banks again until the last week of July for those 2023 trucks to start to be built in October. That alone gives you the scope of how far behind they are in even getting ordered trucks completed.


Absolutely great numbers across the board though. Really surprised me.
 

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Which makes me wonder how they are doing it. What is Ford doing that the rest of the industry can't?
Using a low point in sales volume as a basis for comparison. July 2021 (1 year ago) represents just such a situation for Ford. As mentioned in the OP, "a fire at a supplier’s plant in Japan hurt its year-ago sales".

Here's a headline from July 2021:

Ford Sales Tumble 31.8% in July
Production cuts and shrinking dealer inventories combine for red numbers last month.
 

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Ford seemed to do very well, while Lincoln is really picking it up. The Lincoln SUVs are some of the best out there right now.
I've been keeping my eye on Aviators locally and the stock is still struggling to stabilize. I think they are selling them as fast as they can make them.....
 
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Don't think that it is anything "Different"

In today's world, Pent Up Demand, Factory Orders arriving, Shipping Delays, (Major Shipping delays!), Cutting Non Essential Components, have all culminated into July Deliveries. The only True way to tell if 1 Manufacture is surviving it better than the next is a Year over Year. 1 Month spurts can be caused by too many variables.
Good job
 

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Using a low point in sales volume as a basis for comparison. July 2021 (1 year ago) represents just such a situation for Ford. As mentioned in the OP, "a fire at a supplier’s plant in Japan hurt its year-ago sales".
That is part of it, but July sales for Ford were ~10K higher than June, with growing inventories.


I would always pay more attention to the YTD cumulative numbers over the monthly snapshots, they aren't terribly useful.
That was what I was about to say...

YTD Ford, which started 2021 strong, and then had real issues with chip supply, is now 'only' down 3.3%.
- Through June GM was down 17.7% that is a big hole to dig out of.
 

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Ford seemed to do very well, while Lincoln is really picking it up. The Lincoln SUVs are some of the best out there right now.
I never really 'got' the whole appeal with Lincoln (at least recently).

Are they better than the ford division products they are based on? I guess.
I have a close friend that has a newer Lincoln Corsair, and an in-law that has a few year old MKZ hybrid. I just don't really see how they are that great. To me, the jump from Lincoln from ford is not the same as Cadillac from Chevy. It is more like a jump from Chevy to Buick.
 
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