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DEARBORN, Mich., September 3, 2008 – Higher demand for the fuel-efficient Ford Focus and Ford Escape continued in August, as consumers continued moving to smaller and more fuel-efficient vehicles.

Ford Focus sales were up 23 percent and Escape sales were up 17 percent versus a year ago, while the impact of a weak economy and lower demand for large trucks and SUVs resulted in double-digit sales declines for Ford and the auto industry.

"The Focus and Escape offer the features and fuel economy today's consumer's want," said Jim Farley, Ford group vice president, Marketing and Communications.

The 2009 Escape, with its new 2.5-liter four-cylinder engine and six-speed transmission, delivers class-leading highway fuel economy of 28 mpg – matching the 2009 Toyota RAV4 and topping the Honda CR-V. The 2009 Escape Hybrid delivers 34 mpg in the city and 31 mpg on the highway, making it the most fuel-efficient utility vehicle available.


http://media.ford.com/article_display.cfm?article_id=28919&make_id=trust
 

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Their overall sales declines doesn't include the loss of not having Jaguar and Land Rover, but, curiously, they also don't include Volvo in their "26% decline" figure they use in their release. With Volvo, it inches up to a 27% decline.

I also like how the Crown Victoria's percent increase is more than that of the Escape's, since they're pushing the Escape's increase as a sign of buyer's desires for fuel-efficiency. I guess Fleets don't care.
 
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