man, maybe they will name it Faurus.No Futura in It: Ford again muffs plan to recycle heritage name
By AMY WILSON | Automotive News
DETROIT -- Futura won't be part of Ford's future.
It turns out that the Pep Boys chain of auto-parts stores owns the name. Ford Motor Co. doesn't want to pay Pep Boys, so now it is scrambling to rename one of its replacements for the Taurus.
"We just don't have a name as of yet," says Ford spokesman Jim Cain. "We're getting close."
Ford wanted to use the Futura name for a mid-sized sedan scheduled to go on sale in 2005. The new name must start with the letter "F," according to Ford Division's naming strategy.
It is the second time in two years that Ford has muffed plans to recycle a heritage name. In 2002, Ford changed the name of its GT40 sports car to GT after failing to reach an agreement with the owner of the GT40 trademark