Shouldn't it be "Ready, Set, Recall!"

 

Funny, when reading the story my mind went straight to recalls too.

To bad Ford is kicking this off along with a new & big recall for backup cameras failing.

 

Recalls yes. It's a problem...but last month Ford moved more than 190,000 vehicles.

There is also a bright side to recalls: I am willing to wager that increased visits to dealerships for recall actions leads to new sales in many cases.


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Recalls yes. It's a problem...but last month Ford moved more than 190,000 vehicles.

There is also a bright side to recalls: I am willing to wager that increased visits to dealerships for recall actions leads to new sales in many cases.

Ha - it is a funny thought that Ford is genius using recalls to drive dealer traffic. Kidding aside, I bet there is some truth to that. But no doubt the cost of the recalls far exceeds any additional sales from people waiting for repairs of their recall vehicles.

 

I agree with the above. "Ready, Set, Recall" is what they need... lol.

 

However apt, no corporate executive is insane enough to use that as a tagline.. lol

 

I was never a fan of Ford's marketing or taglines, but this one is at least 'acceptable'.

"At Ford Quality is job one" was pretty bad when before it came out and then during it, it seems like they had numerous quality issues.

Personally, the "have you driven a ford? Then you don't know what you're missing..have you driven a ford, driven a ford...lately" was just annoying to me.

 

Yeah, the "Quality is Job #1" tagline certainly would not be a sincere tagline today. Google says Ford used that from 1981 to 1998 - apparently the slogan was more a reminder for Ford and dropping the tagline let them forget they care about quality.

 

It is meant to convey to the world Ford's shift from a product-first to a human-first company

NEVER, as a manufacturer, should you announce you are 'shifting away from product first'.

 

Ford's Global Chief Marketing Officer Lisa Materazzo told the Detroit Free Press that this campaign is more than just advertising. It is meant to convey to the world Ford's shift from a product-first to a human-first company that emphasizes aspects of Ford beyond its vehicles, showing how Ford fits various lifestyles.

I agree with your statement, and to add to it I have no clue what they are talking about. Reads to me like hollow corporate marketing jargon. Product is bought by humans, who were they focusing their product on before since they discovered they should be "human first"?

 

“The Anthem spot will kick off the campaign with the goal of conveying that something new is happening at Ford, Materazzo said.”

So what’s happening that’s new at Ford. I haven’t been paying them much attention.

Not a very exciting Ad campaign when it could literally mean anything.