Ford expands Fiesta lineup for North America
New vehicles part of $3 billion Mexican investment
May 30, 2008 - 1:11 pm ET
Ford Motor Co. has added two additional body styles for the upcoming North American launch of the Fiesta small car.
The first is a three-door hatchback and it will be the entry level model. It will be sold alongside the Fiesta sedan. The other is a five-door European sport hatchback, according to a Ford spokesman in Mexico.
Ford confirmed today that it will build the Fiesta line at its Cuautitlan, Mexico, plant starting in early 2010 as part of $3 billion investment in the country.
The Fiesta will give Ford two strong highly fuel efficient competitors against such cars the Honda Fit
and the Nissan Versa
. The Fiesta nameplate is one of Ford's best known global small cars. It was last used on a North American vehicle in 1981.
"Ford is absolutely committed to leveraging our global assets to accelerate the shift to more fuel-efficient small cars and powertrain technologies that people really want and value," Ford CEO Alan Mulally said in a statement.
$3 billion investment in Mexico
Ford said the Cuautitlan plant will be transformed from making F-Series pickups for the Mexican market to small cars for all of North America.
The changes at the plant near Mexico City begin this year, as the plant is converted from its current production of F-Series pickups for the Mexican market to small cars for all of North America.
The automaker also said its Chihuahua Engine Plant, which builds I-4 engines, will make diesel engines for light- and medium-duty trucks in global markets. Ford further will build a transmission plant in Guanajuato as part of a joint venture with German supplier Getrag.
All told, Ford's plan will create 4,500 new jobs, the company said.
Ford added that after the changes are made, pickup trucks for the Mexican market will be imported from U.S. plants.
Stephen Downer contributed to this report