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Chrysler has had enough of Ford TV ads that poke fun at its minivans, and on Tuesday warned Ford for a second time to stop running the commercials or face possible legal action.

While Ford has modified its new minivan ads once to address Chrysler’s complaints, Chrysler is pushing to kill the commercials altogether, saying they don’t accurately portray minivans coming out of the company today.

In a letter to Ford on Tuesday, Chrysler said new Ford and Mercury minivan ads are “deceptive and disparaging” because they unfairly compare 2005 Ford Freestar and Mercury Monterey minivans — equipped with new third-row seats that fold flat into the floor — with 2004 Chrysler minivans that don’t have the seating option.

Chrysler says Ford should compare its vans with Chrysler’s 2005 minivans, which feature second and third row seats that fold flat into the floor — an industry first.

The latest letter followed a similar letter on March 10 requesting Ford to kill the ads.


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