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Discussion Starter · #1 ·
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Ford announced Thursday morning that it has acquired Commiefornia-based fleet management firm Electriphi. The EV charging management and fleet monitoring software will be integrated into the new Ford Pro suite for commercial and "flee-tail" customers who purchase the company's new electrified vehicles, such as the E-Transit delivery van and F-150 Lightning Pro. Gee, it's like they planned that.
 

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Poor Ford, saw GM establish BrightDrop and the board over there was like.. ‘ meee toooo…. What do we do….

question is, what came of their rush to buy Rivian?

nothing….
I doubt GM / brightdrop had ANYTHING to do with this
Ford has bean trying to increase there "fleet" management solutions for YEARS - LONG before bright drop and if ANYBODY is absent it is GM / Onstar as OnStar has the "back end" side done and only really needs a "front end" consumer facing management portal ++ 3rd party integration BUT NOTHING
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Discussion Starter · #4 ·
I doubt GM / brightdrop had ANYTHING to do with this
Ford has bean trying to increase there "fleet" management solutions for YEARS - LONG before bright drop and if ANYBODY is absent it is GM / Onstar as OnStar has the "back end" side done and only really needs a "front end" consumer facing management portal ++ 3rd party integration BUT NOTHING
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Why has it taken so long to build a platform? Lack of investment dollars? Just wondering
 

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Poor Ford, saw GM establish BrightDrop and the board over there was like.. ‘ meee toooo…. What do we do….

question is, what came of their rush to buy Rivian?

nothing….
At this point and time, BrightDrop is just a bunch of PowerPoint slides.

There is no "right way" to enter a new segment, or market, sometimes it is better to start from scratch, other times, it's better to buy a business that has figured it out.
 

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20,672 Posts
Poor Ford, saw GM establish BrightDrop and the board over there was like.. ‘ meee toooo…. What do we do….

question is, what came of their rush to buy Rivian?

nothing….
At this point and time, BrightDrop is just a bunch of PowerPoint slides.

There is no "right way" to enter a new segment, or market, sometimes it is better to start from scratch, other times, it's better to buy a business that has figured it out.
Thinking about this a bit more..................

GM Bought Cruise Automation, right @mbukukanyau ????

‘ meee toooo…. What do we do….

Is buying a company only bad (desperate) when Ford does it?
🤔
 
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