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Well, if Matthew McConaughey Drives One...
MotorTrend
October 8th, 2014
By: Ron Kiino
By now you’ve probably seen the TV spots of movie star Matthew McConaughey promoting the all-new Lincoln MKC crossover. (If you haven’t, view three here.) Whether you believe McConaughey would actually drive a Lincoln (he says he’s been driving one “long before anybody paid me to drive one”) or for that matter an MKC (it’s easier to envision the Longhorn alum in a Navigator, no?) is beside the point. Clearly, the newly dubbed “Lincoln Motor Company” is attempting to attract Gen X and Y buyers, those 30- and 40-somethings who not only relate to McConaughey and his films, but also have healthy incomes and, most likely, a family that necessitates a small luxury crossover, one of the fastest-growing segments in the auto biz. In other words, let’s get nontraditional Lincoln buyers into this nontraditional Lincoln.
I must admit, seeing McConaughey behind the wheel of a Lincoln crossover just feels weird. To me, he’ll always be Wooderson from “Dazed and Confused.” I mean, who can forget him talking about his prized Chevy Chevelle: “Let me tell you what Melba Toast is packing right here, all right. I've got 411 Posi-Trac out back, 750 Double Pumper, Edelbrock intakes, bored over 30, 11 to 1 pop-up pistons, turbo-jet 390 horsepower. We're talking some f#$%ing muscle.” (I recommend you YouTube this as well.) Good news for Lincoln is the MKC’s got some f#$%ing muscle of its own, thanks to the new EcoBoost borrowed from the 2015 Ford Mustang.
Full article available at link.
MotorTrend
October 8th, 2014
By: Ron Kiino

By now you’ve probably seen the TV spots of movie star Matthew McConaughey promoting the all-new Lincoln MKC crossover. (If you haven’t, view three here.) Whether you believe McConaughey would actually drive a Lincoln (he says he’s been driving one “long before anybody paid me to drive one”) or for that matter an MKC (it’s easier to envision the Longhorn alum in a Navigator, no?) is beside the point. Clearly, the newly dubbed “Lincoln Motor Company” is attempting to attract Gen X and Y buyers, those 30- and 40-somethings who not only relate to McConaughey and his films, but also have healthy incomes and, most likely, a family that necessitates a small luxury crossover, one of the fastest-growing segments in the auto biz. In other words, let’s get nontraditional Lincoln buyers into this nontraditional Lincoln.
I must admit, seeing McConaughey behind the wheel of a Lincoln crossover just feels weird. To me, he’ll always be Wooderson from “Dazed and Confused.” I mean, who can forget him talking about his prized Chevy Chevelle: “Let me tell you what Melba Toast is packing right here, all right. I've got 411 Posi-Trac out back, 750 Double Pumper, Edelbrock intakes, bored over 30, 11 to 1 pop-up pistons, turbo-jet 390 horsepower. We're talking some f#$%ing muscle.” (I recommend you YouTube this as well.) Good news for Lincoln is the MKC’s got some f#$%ing muscle of its own, thanks to the new EcoBoost borrowed from the 2015 Ford Mustang.
Full article available at link.