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Holden promotes executives with Opel know-how

Ron Hammerton
9 October 2014
www.goauto.com.au

The ‘Opelisation’ of GM Holden has spread to the company’s board with the elevation to executive director status of two senior staffers with extensive knowledge of General Motors’ European brand.

The promotion of marketing director Bill Mott and sales director Peter Keley to the inner sanctum, reporting directly to Holden chairman and managing director Gerry Dorizas, follows the transfer of sales and marketing executive director Philip Brook to a new GM position in the United States.

Mr Mott was managing director of Opel Australia in its short tenure as a stand-alone car brand between September 2012 and August 2013, before Opel pulled the pin on the experiment.

Mr Keley, in a former position as Holden planning executive director, laid much of the groundwork for the Opel roll out in Australia, travelling to Opel headquarters in Russelsheim, Germany, to establish the Australian import division under the Holden umbrella.

Although their boss, Greek-born Mr Dorizas, has not worked directly with Opel, he worked extensively with European rivals Fiat and Volkswagen before joining Holden, and even did a stint with as vice-president of Hyundai’s European arm, based in the same German city as Opel.

This means that the three men who are set to steer Holden in its new direction as an importer of European-inspired cars have a handle on the European motor company scene – essential in the new thrust by Holden away from Chevrolet-based cars towards the more premium Opel variety.

Up to a third of new Holden models will have Opel origins, mirroring Ford’s stance with cars such as the Fiesta, Focus and Mondeo.

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Holden is slowly turning into a true GM bureaucracy - now to get a promotion at Holden you need to fcuk up first:
- Bill Mott - in charge of Opel Australia, blew a ten-figure amount to sell 1600 cars. Need I say more?
- Peter Keley - Denny Mooney's yes man that dismantled Holden's export department (while being it's director).

Even Philip Brook ended up with a nice and cosy job in Detroit - this is a reward for Holden's falling market share.

This means that the three men who are set to steer Holden in its new direction as an importer of European-inspired cars have a handle on the European motor company scene – essential in the new thrust by Holden away from Chevrolet-based cars towards the more premium Opel variety.
I think Holden can expect a big surprise - hardly any skills are required to read and comprehend the Opel option codes, and you don't even have to know from which factory the cars come from (the shipping company takes care of that). But you definitely need to know the local market well.

It's sort of like saying "yeah, I've read the Opel Insignia brochure a few times, I'm an expert now".

The B/S and "leaks" from Holden corporate affairs dept continues.
 

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I hope mud isn't associated cos I like mud :) I'm also no longer driving a Holden and feel conflicted. If only Holden had a commercial van I'd be driving that instead of the rock solid iLoad albeit not the best looker from front on
 

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I think anything associated with GM is mud to Australians.
Ford and Holden fans are not prepard to listen at the moment, the best thing to do is let
people know some details but don't worry too much about all the details..

Let them say farewell to the local cars the right way and after that announce the new beginning.
Sure, you may pick up new buyers and lose some old hands but I'm sure that in the long run, both
Holden and Ford want to sell vehicles that appeal to the greater majority of potential buyers and
not just a small niche like RWD sedans have become. if we were to get something LaCrosse sized
but with Malibu sized trunk, I'm sure you could get AWD & TT V6 in there as a halo car.
Ford could do similar with Mondeo, AWD and 2.3 Ecoboost or maybe 2.7 V6 Ecoboost...
 

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Swap Commodores for Corsa's LOL, enjoy.

You to can now drink Opel poison kool aid from the EU GM well poisoners.
 

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Ford and Holden fans are not prepard to listen at the moment, the best thing to do is let
people know some details but don't worry too much about all the details..

Let them say farewell to the local cars the right way and after that announce the new beginning.
Sure, you may pick up new buyers and lose some old hands but I'm sure that in the long run, both
Holden and Ford want to sell vehicles that appeal to the greater majority of potential buyers and
not just a small niche like RWD sedans have become. if we were to get something LaCrosse sized
but with Malibu sized trunk, I'm sure you could get AWD & TT V6 in there as a halo car.
Ford could do similar with Mondeo, AWD and 2.3 Ecoboost or maybe 2.7 V6 Ecoboost...
That is what Ford will do but have you seen many newly registered Mondeos on the road. I have seen few and my mechanic tells me that the auto trans has a bad reputation. He has had two in after only 50K and he told the owners to see a Ford dealer as it should be covered by warranty.
 
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