Say what you will about the pizza, Domino's advertising department has been on it lately and its latest campaign is good in more ways than one.

Rather than resorting to memes, nostalgia, or weirdly mean Twitter accounts, Domino's has figured out what the kids are truly into: infrastructure.

That's right! Domino's is unsatisfied with your local government's efforts and has started paving over potholes to ensure that your pizza gets to you safely.



The idea here is that America's roads have gotten so shabby that pizza deliveries have suffered needlessly. Bounced and jolted by the roads, toppings shift, cheese slides, and crusts fold, none of which is acceptable for a company that's proud of its pizza, or Domino's either.

So Domino's has been hiring crews to fix roads in Bartonville, Texas; Milford, Delaware; Burbank, California; and Athens, Georgia. And you can nominate your town to be next.



Be this a fun campaign, a scathing indictment of the American infrastructure system, or both, we can't help but thank Domino's for saving our rims and suspensions.

[via: Jalopnik]