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Wards Auto News
October 2, 2014
Article Quotes:
But whereas GM’s bigger pickups are all about towing and hauling capability, the message behind the Colorado and Canyon will focus on the lifestyle aspect of ownership. “You know you want a truck, this truck,” is the go-to-market message for the Colorado.
“It’s a pickup you can commute in every day, and it’s sophisticated enough for the weekend,” Piszar says.
The first batch of pickups to arrive at dealers will be the volume-grabbing crew cabs with the longer, 74-in. (183-cm) box. Within a couple of weeks, GM’s Wentzville, MO, assembly plant will begin producing crew-cab models with the 62-in. (157-cm) box.
Output of extended-cab pickups with the long box will follow. Dealers should have a full complement of body styles by January.
For the Colorado, GM expects close to 70% of buyers to choose the 3.6L V-6 with a 6-speed automatic transmission over the 2.5L 4-cyl. with the identical gearbox. Only a handful of buyers are expected to mate the smaller engine with a manual transmission.
Duncan Allred, the newly minted vice president of GMC sales and marketing, hopes a Denali-branded Canyon will be in the cards. An upscale treatment to the pickup in the future would likely give sales a boost against fresher competition.
“We don’t have one imminent,” Allred says. “But I’m pushing for it.”
Allred says a Canyon Denali would have to offer “something different” to the range-topping SLT trim line. “No badge engineering,” he says. “We want Denali to be a long-term, credible brand.”
The luxurious Denali trim line to the Yukon large SUV now commands a whopping 70% of the truck’s sales. But the Terrain Denali CUV missed the mark, with only 10% of buyers choosing the 5-passenger CUV’s priciest trim. It lacked differentiation, Allred admits.
“Consumers are smart,” he says. “The Terrain does not offer a lot as a Denali.”
October 2, 2014
Article Quotes:
But whereas GM’s bigger pickups are all about towing and hauling capability, the message behind the Colorado and Canyon will focus on the lifestyle aspect of ownership. “You know you want a truck, this truck,” is the go-to-market message for the Colorado.
“It’s a pickup you can commute in every day, and it’s sophisticated enough for the weekend,” Piszar says.
The first batch of pickups to arrive at dealers will be the volume-grabbing crew cabs with the longer, 74-in. (183-cm) box. Within a couple of weeks, GM’s Wentzville, MO, assembly plant will begin producing crew-cab models with the 62-in. (157-cm) box.
Output of extended-cab pickups with the long box will follow. Dealers should have a full complement of body styles by January.
For the Colorado, GM expects close to 70% of buyers to choose the 3.6L V-6 with a 6-speed automatic transmission over the 2.5L 4-cyl. with the identical gearbox. Only a handful of buyers are expected to mate the smaller engine with a manual transmission.
Duncan Allred, the newly minted vice president of GMC sales and marketing, hopes a Denali-branded Canyon will be in the cards. An upscale treatment to the pickup in the future would likely give sales a boost against fresher competition.
“We don’t have one imminent,” Allred says. “But I’m pushing for it.”
Allred says a Canyon Denali would have to offer “something different” to the range-topping SLT trim line. “No badge engineering,” he says. “We want Denali to be a long-term, credible brand.”
The luxurious Denali trim line to the Yukon large SUV now commands a whopping 70% of the truck’s sales. But the Terrain Denali CUV missed the mark, with only 10% of buyers choosing the 5-passenger CUV’s priciest trim. It lacked differentiation, Allred admits.
“Consumers are smart,” he says. “The Terrain does not offer a lot as a Denali.”
