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DaimlerChrysler to start selling Dodge cars globally
Viper will be offered this year; passenger cars to follow in '06
By Brett Clanton / The Detroit News

DaimlerChrysler AG’s Chrysler Group will expand its Dodge brand outside North America as the automaker tries to boost sales worldwide.

Dodge — the quintessentially American maker of Viper sports cars and Ram trucks — will become Chrysler’s third brand sold in major overseas markets with the European introduction of the Dodge Viper SRT-10 sports car later this year, followed by additional passenger cars set to launch in 2006.

“It’s another stepping stone for us to become competitive internationally and become a stronger company,” Chrysler Chief Operating Officer Wolfgang Bernhard said in an interview Sunday at the 2004 North American International Auto Show.

(Full story here)
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