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Crossover competition cues Holden price cut

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AUSTRALIA: Crossover competition cues Holden price cut
14 Jul 2004
Source: editorial team

Despite a boom in sales of four wheel drive SUV and ‘crossover’ models Down Under, General Motors’ Holden has reportedly slashed the cost of its recently launched Adventra - a higher-riding, 4WD crossover derivative of the Commodore station wagon - and refunded part of the price.

According to the Sydney Morning Herald (SMH) the new purpose-built Ford Territory crossover – an all-new design rather than a spin-off from the Falcon wagon – has claimed its first victory as, faced with disappointing sales, Holden has slashed the Adventra’s price by $A4,000 ($US2,900; £1,560) and will refund that amount to those who have bought the car already, a move which could cost it more than $A5 million.

Full Article Here: website

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