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If we look at the July 2008 issue of Consumer Reports ("CR"), we come to find out the stark truth: Toyota wasn't happy with CR's 2005 advertisement of the Prius, so CR was more careful in promoting the Prius this model year.
Looking at CR July 2008 issue, we find out that CR bumped the Prius up from a mediocre score of 68 in the 2005 Toyota advertisement up to a very lofty score of 80, placing it at the top of the list, right behind the Elantra (#1) and the Honda Civic (#2) in teh July 2008 advertisement.
Toyota CEO: "That's more like it. Consumer Reports, you're finally doing what we're paying you to do."
What has changed with the Prius since 2005? Absolutely nothing, save for a new set of tires. Oh, and the 2008 Prius now gets stability control, just like every other sedan out there. The new tires and traction control change the name of the car to "Toyota Prius Touring."
What has changed at CR? Well, usually, the older a car gets the lower it gets rated. But not with Toyota. Since Toyota is paying big fistfuls of hush-hush money to CR, CR now has increased the Prius's score from an average 68 to an astonishing, stratospheric 80, placing the car comfortably in the "Excellent" rating section!
With the Prius being one of the highest-rated cars CR has tested recently, you'd expect CR to have only glowing compliments for the car. Not so. In fact, if we search very carefully, we'll once again find out the truth regarding CR and the Prius. And the truth of the matter is is that the Prius is an average compact car, with exception to fuel economy.
From CR's logbook, gentlemen:
In other words, CR prominently advertises the Prius in their ratings where everyone can see it, but if we dig deep we find out CR says it actually rides like a car that would ordinarily get an 'average' or 'below average' rating.
The question now isn't whether or not CR is getting paid under-the-table by Toyota, but by how much.
I think it's in the tens of millions of dollars per reporting year...
Looking at CR July 2008 issue, we find out that CR bumped the Prius up from a mediocre score of 68 in the 2005 Toyota advertisement up to a very lofty score of 80, placing it at the top of the list, right behind the Elantra (#1) and the Honda Civic (#2) in teh July 2008 advertisement.
Toyota CEO: "That's more like it. Consumer Reports, you're finally doing what we're paying you to do."
What has changed with the Prius since 2005? Absolutely nothing, save for a new set of tires. Oh, and the 2008 Prius now gets stability control, just like every other sedan out there. The new tires and traction control change the name of the car to "Toyota Prius Touring."
What has changed at CR? Well, usually, the older a car gets the lower it gets rated. But not with Toyota. Since Toyota is paying big fistfuls of hush-hush money to CR, CR now has increased the Prius's score from an average 68 to an astonishing, stratospheric 80, placing the car comfortably in the "Excellent" rating section!
With the Prius being one of the highest-rated cars CR has tested recently, you'd expect CR to have only glowing compliments for the car. Not so. In fact, if we search very carefully, we'll once again find out the truth regarding CR and the Prius. And the truth of the matter is is that the Prius is an average compact car, with exception to fuel economy.
From CR's logbook, gentlemen:
AND THIS COMPACT CAR THAT THEY ADMIT IS MEDIOCRE IS RATED HIGHER THAN ALMOST EVERY OTHER COMPACT CAR THEY TEST!!!This time around we're testing a Touring model with stability control ($23,220) to see if it improves the Prius' handling. What have we learned over the past few months driving it? Is the Prius just a rolling science project or is it a real car? Read on for our test teams' initial feedback:
As you can see, while the Prius doesn't deliver an engaging driving experience, it delivers fuel economy in spades. ("A genius of a car, but too bad it's not fun to drive" said one engineer.) There's enough substance here to help you understand why this car continues to be all the rage for environmentally-focused people. And I think this line really sums up what we feel about the Prius thus far: "An impressive, ground-breaking product, but far from perfect."
- "First impression isn't too hot, but this car grows on you."
- "Switching from electric power to gas makes the engine shudder to life; I don't remember our last Prius doing that."
- "Not impressive to drive (stiff ride, poor steering feel)."
- "This car was more amazing when we tested it in '04."
- "Transmission selector makes you push forward for reverse and pull back to go forward? (I remember complaining about that arrangement in another vehicle with the initials 'B.M.W.')"
- "One display screen for all secondary functions is ridiculous."
- "I spent too much time switching from screen to screen when I should be looking at the road."
- "All this software to calculate 'instant' and 'overall' fuel economy but no 'distance to empty?'"
- "Sub-par driving position - plenty of room, but the [steering] wheel is too far away and the dead pedal is badly angled and too close."
- "Visibility is OK, but there are lots of pillars and that odd back window."
- "Great packaging for four people and lots of luggage space for what is a small car."
- "Good rear-seat room for kids."
- "40+ mpg is still amazing."
In other words, CR prominently advertises the Prius in their ratings where everyone can see it, but if we dig deep we find out CR says it actually rides like a car that would ordinarily get an 'average' or 'below average' rating.
The question now isn't whether or not CR is getting paid under-the-table by Toyota, but by how much.
I think it's in the tens of millions of dollars per reporting year...