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Cool! For those of you who want to skip to the good part, go to the 3:45 mark.

I accidentally posted a duplicate though, so that will need deleted.
 

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Goes to show how strongly names are linked together in the mind. I'm sure the real product is a new MK-something but nobody knows that while the word Lincoln is still naturally followed by the word Continental for anybody older than 12. It's almost like muscle memory.
 

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Hmm. I wonder why they said "Continental"? Does CNBC know something, or was it just a guess?
 

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Poor Neil s so old.....he thinks it's 1970!

Hope it works out. Continental is a cool name where as mKs is less so.
 
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Its nice to see that Pono is making inroads for High Resolution Audio playback in automobiles. I find MP3s too shrilly for playback.
Neil has been a proponent of High definition audio for 15 years. He supported the 24bit DVD-Audio standard and I have a
few of his recordings in that format.

24bit 96Khz/192Khz sampling is the way to go for new recordings and to re-master the pop rock classics originally
recorded on multi-track analog tape. Analog is still the best way to go, and I don't see very many people that would
have room for a 12 inch reel to reel tape deck in their car for playback.........


Remember, GM had for years up until 2012 the ability to play back a 24bit 5.1 ch DVD-A disc in cars that offered premium sound systems.
It stinks now that I cannot play back 24bit Flac or other 24bit formats in GM's current audio head end units. We have taken a step backward...

Ken
 

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Perhaps the use of the name Continental is the bigger news here... And perhaps, the people at Lincoln actually get "it"? Names of cars do conjure up memories and emotional connections. People don't say," Remember the time we were out cruising in my Ford, Chevrolet, etc." if the said vehicle was one of a more iconic status, ie: Mustang, Camaro, or a more recent example, Cobalt. Cadillac should have an Eldorado, Elmiraj, and Evoq (lost to Land Rover) to join the iconic Escalade.
 

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It's a mistake. As I said before, when many people say "Lincoln", it is automatically followed by "Continental", the assumed model name. The assumption obviously comes from 50 years of the usage of those names together. The real vehicle will most likely be another iteration of the forgetably tagged Lincoln MKS.
 

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It's a mistake. As I said before, when many people say "Lincoln", it is automatically followed by "Continental", the assumed model name. The assumption obviously comes from 50 years of the usage of those names together. The real vehicle will most likely be another iteration of the forgetably tagged Lincoln MKS.
He sounded pretty darn sure of himself in the video.
 

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Other interesting fact - Ford still owns the rights to the Continental name, and licenses usage of it to Bentley for their cars.

China is the focus right now, and the Chinese love big, comfortable sedans with large rear seats. Lincoln could never sell enough of these in the United States to merit the investment, so it needs to be designed with China in mind.

Might be closer to this than a lot of people think right now:

 

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Other interesting fact - Ford still owns the rights to the Continental name, and licenses usage of it to Bentley for their cars.

China is the focus right now, and the Chinese love big, comfortable sedans with large rear seats. Lincoln could never sell enough of these in the United States to merit the investment, so it needs to be designed with China in mind.

Might be closer to this than a lot of people think right now:

I always wondered how Bentley got away with using the name. Does that mean it will disappear after the Lincoln is released?

I'm hoping we'll see some MKR cues too:



 

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Other interesting fact - Ford still owns the rights to the Continental name, and licenses usage of it to Bentley for their cars.

China is the focus right now, and the Chinese love big, comfortable sedans with large rear seats. Lincoln could never sell enough of these in the United States to merit the investment, so it needs to be designed with China in mind.

Might be closer to this than a lot of people think right now:

Now that's a gorgeous luxury car!
 

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MKR is WAY too sporty in styling for an executive sedan catering to Chinese tastes.

At the same time, it also won't be as bland and forgettable as the Genesis or RLX.

The original concept of the MKS was "E60 5-Series meets Lincoln", but it has clearly fallen flat with buyers in a rapidly declining American market.

You should definitely think more along these lines:



However, a little more upright.
 
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MKR is WAY too sporty in styling for an executive sedan catering to Chinese tastes.

At the same time, it also won't be as bland and forgettable as the Genesis or RLX.

The original concept of the MKS was "E60 5-Series meets Lincoln", but it has clearly fallen flat with buyers in a rapidly declining American market.

You should definitely think more along these lines:



However, a little more upright.
Ooh, have you seen it?
 
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