Joined
·
11,033 Posts
Chrysler's Busse has a surprise for you
Interior design boss relishes hiding 'Easter eggs'
Richard Truett
Automotive News
October 14, 2014
DETROIT -- Klaus Busse, Chrysler Group's 6-foot-7 head of interior design, is a gentle giant and a playful one, too.
Busse and his team enjoy hiding what they call "Easter eggs" throughout Chrysler Group vehicles for owners to discover.
Easter eggs are fun, unobtrusive art elements that feature landmarks or historical images related to the vehicle.
Examples include the outline of the Jeep grille on the windshield of the upcoming Renegade, a 1941 Willys military Jeep in the black windshield edging on the Cherokee and the Detroit skyline -- minus General Motors' headquarters -- in a rubber mat on the Chrysler 200's console.
Chrysler does not publicize the Easter eggs because it wants customers to discover them on their own.
"There is no process on how we design these things," says the 44-year-old Mercedes-Benz veteran, who stayed with Chrysler after the failed DaimlerChrysler merger. "If it works, we'll do it; if it doesn't, we won't."
CONTINUE AT AUTONEWS.COM
Image courtesy of AutoNews.com:
Interior design boss relishes hiding 'Easter eggs'
Richard Truett
Automotive News
October 14, 2014
DETROIT -- Klaus Busse, Chrysler Group's 6-foot-7 head of interior design, is a gentle giant and a playful one, too.
Busse and his team enjoy hiding what they call "Easter eggs" throughout Chrysler Group vehicles for owners to discover.
Easter eggs are fun, unobtrusive art elements that feature landmarks or historical images related to the vehicle.
Examples include the outline of the Jeep grille on the windshield of the upcoming Renegade, a 1941 Willys military Jeep in the black windshield edging on the Cherokee and the Detroit skyline -- minus General Motors' headquarters -- in a rubber mat on the Chrysler 200's console.
Chrysler does not publicize the Easter eggs because it wants customers to discover them on their own.
"There is no process on how we design these things," says the 44-year-old Mercedes-Benz veteran, who stayed with Chrysler after the failed DaimlerChrysler merger. "If it works, we'll do it; if it doesn't, we won't."
CONTINUE AT AUTONEWS.COM
Image courtesy of AutoNews.com:
