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Chrysler research cues new crop of minivans

13K views 143 replies 65 participants last post by  HEVguy  
#1 · (Edited)
Detroit News published an article today on the enthnographic (observational) research Chrysler used to come up with 35 new features for its 2008 minivans.

http://www.detnews.com/apps/pbcs.dll/article?AID=/20070104/AUTO01/701040364/1148

The article hints at a big new feature. I believe thiis is second row captains that swivel around to face the third row, and an optional table to go between the rows.

The idea for such seats isn't new, but they've always been ruled out by the complications of making the seats safe in both directions. It's possible that Chrysler will say the swivel function can only be used when the vehicle is not moving. GM actually fitted swivelling front seats to the Opel Sintra, the Euro version of the late 1990s minivans.
 
#5 ·
Seems like that's one of them. See autoblog:

"For instance, as is evident in the images, the second-row captains chairs are able to swivel 180-degrees and still do the whole Stow N Go thing. A small, stowable table can also be placed between the rotated second-row captain's chairs and the back bench to create a nice place to play Texas Hold 'Em on long trips."

http://www.autoblog.com/2007/01/04/the-damn-has-broken-dcx-minivan-pics-leaked-again/

Buick61 said:
I think the "new feature" that they won't yet talk about are seats that swivel around, so you can face other passengers.

Just my guess.
 
#10 ·
As was pointed out on a similar thread on C&G today - the Lambda CUVs have a major weakness for families that a minivan does not have. Because a CUV has a higher load floor and less interior height - it is not as easy to get into and out of the rear seats. This is particularly made difficult if you have three kids and have any combination of car seats and/or booster seats. In order to get into the third row in a Lambda CUV the seat folds up - making the second row useless for any kind of car seat (front or rear facing) or booster seat. Did GM think of this? Does anyone have any idea how hard it would be to put an infant or toddler in the third row of a Lambda CUV? Very difficult. In a minivan it is much easier to access the third row without removing the car seat in the second row.

The Lambda CUVs are great vehicles - some of the best to come out of GM in decades - but this feature will deter any parent that has kids in car seats that might occasionally need the third row. As a parent of a toddler with an infant on the way - I will have two car seats in the second row - that means a Lambda will not work for me. I am shocked and saddened that GM didn't think of and design around this issue.

The DCX vans are looking better and better....
 
#11 ·
The damn has broken...

http://www.autoblog.com/photos/2008-...and-country-1/

In these images you can clearly see that there are two second row seating options. In the image that shows the mirror for watching the rear of the van it shows the standard sto-n-go second row seats. These are very different from the plush seats that can turn around and face the rear. Yet, in the picture that shows one seat facing forward and one facing rearward - you can still see the bin for the second row seats. I suspect that Chrysler is going to give us the option of these plush second row seats that can rotate or sto-n-go as I doubt the bigger chairs will fit in the floor. The nice thing is that when you option for the second row rotating captains chairs - you still get the storage bins in the second row - very clever. I suspect this will find lots of takers as many people would rather have the more comfortable second row seats if they aren't home depot junkies...
 
#12 ·
Bravada said:
I think Mercedes and VW passenger vans have had this for a long time now, and I would be pretty sure Kia's Carnival had that from day one... If that's Chrysler's innovation for 2008, I am pretty worried...

Image

1996 Mercedes V-Klasse
Chrysler was the first to bring it to the minivan segment for North America - so it is still innovation. Personally I love this new set up. I also like it that you still get the storage bins in the floor when you opt for the full size swivel captains chairs over the standard sto-n-go second row. Best of both worlds.
 
#13 ·
uboys said:
Now tell me why GM couldn't have done this?
Because the minivan was too sick when Bob Lutz joined the team. GM never had a good minivan platform - the CSVs and their dust buster predecessors were too narrow and the Astros were too big and clunky for the minivan segment. GM sat and watched for 24 years while Chrysler consistently turned out the product that the buying public wanted. Honda and Toyota first tried to compete with their idea (Japanese - too small) version of a minivan - but it wasn't until they copied the Chrysler formula that they found success. And then there is KIA - they found the right size on just their second generation...four years and they got it right.

Why couldn't GM and Ford for that matter quit trying to be unique and just try and compete with Chrysler head on. They could have done it...instead they walked away and lost millions of successive sales in the process. How many people trade in their Honda or Toyota minivans for GM product? Minimal I suspect - they buy another Japanese product. Same goes for Chrysler. Many like my parents keep buying Chrysler minivans - long after the kids grow up and leave home - because they love the vans - cult like almost.

GM really dropped the ball on this one.
 
#14 ·
Bravada said:
I think Mercedes and VW passenger vans have had this for a long time now, and I would be pretty sure Kia's Carnival had that from day one... If that's Chrysler's innovation for 2008, I am pretty worried...

Image

1996 Mercedes V-Klasse
I don't think any mini-van in the USA has swivel seats, so this would be an innovation to our market. It is a great idea, plus you can still stow them. My brother has a T&C and they love the stow n go.
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#15 · (Edited)
The exterior and interior styling really isn't all that great for the new Chrysler vans. That wood trim looks horrible. As for interior features and options, that looks like a pretty unique feature, even if it's not a new one. Swiveling seats have not been offered on North American minivans, AFAIK. It remains to be seen if North American customers will like this feature.

Credit must be given to Chrysler for trying to innovate. Swivel seats and Stow N Go is still available.
 
#16 ·
I think DCX has secured their mini-van future. With GM and Ford dropping out of the market I expect Chrysler to pick up market share. I think Ford's new people mover will compete with GM's lambda and not with mini-vans. People who want a mini-van are not going to consider a CUV. I can see a dual-mode hybrid T&C in about 2 years, which will give DCX even more of a unique product over Toyota and Honda.
 
#17 ·
throwback said:
I don't think any mini-van in the USA has swivel seats, so this would be an innovation to our market. It is a great idea, plus you can still stow them. My brother has a T&C and they love the stow n go.
</IMG>
Actually I doubt you can stow the swivel seats. If you look at the various pictures of the interior you will see one shot of the mirror that shows the second and third row seats - which are sto-n-go. The second row seats are very different than the swivel captains chairs. I suspect you will have an option of either seats. The nice thing is that you still get the storage bins with the swivel captains chairs. Many people complained that the sto-n-go second row seats were too small and uncomfortable for adults - so this option should put Chrysler on par with Honda that has the regular seats plus storage in their minivan - but still offer the stowable seats if you want them.

Personally I would choose the full size swivel captains chairs with the storage bins over the full sto-n-go 7/8ths scale second row seats.

It seams Chrysler is intent on offering just about every combination of utility a buyer would want. Good job.
 
#18 ·
throwback said:
I think DCX has secured their mini-van future. With GM and Ford dropping out of the market I expect Chrysler to pick up market share. I think Ford's new people mover will compete with GM's lambda and not with mini-vans. People who want a mini-van are not going to consider a CUV. I can see a dual-mode hybrid T&C in about 2 years, which will give DCX even more of a unique product over Toyota and Honda.
I agree with you that people in the market for a minivan will not consider a CUV - especially if they have small kids. I posted this in another thread - but this is a huge drawback/weakness of the Lambda CUVs when compared to a minivan - especially these slick new DCX vans:

"As was pointed out on a similar thread on C&G today - the Lambda CUVs have a major weakness for families that a minivan does not have. Because a CUV has a higher load floor and less interior height - it is not as easy to get into and out of the rear seats. This is particularly made difficult if you have three kids and have any combination of car seats and/or booster seats. In order to get into the third row in a Lambda CUV the seat folds up - making the second row useless for any kind of car seat (front or rear facing) or booster seat. Did GM think of this? Does anyone have any idea how hard it would be to put an infant or toddler in the third row of a Lambda CUV? Very difficult. In a minivan it is much easier to access the third row without removing the car seat in the second row.

The Lambda CUVs are great vehicles - some of the best to come out of GM in decades - but this feature will deter any parent that has kids in car seats that might occasionally need the third row. As a parent of a toddler with an infant on the way - I will have two car seats in the second row - that means a Lambda will not work for me. I am shocked and saddened that GM didn't think of and design around this issue."
 
#19 ·
Bravada said:
I think Mercedes and VW passenger vans have had this for a long time now, and I would be pretty sure Kia's Carnival had that from day one... If that's Chrysler's innovation for 2008, I am pretty worried...

Image

1996 Mercedes V-Klasse
Well, come over here and purchase one of those.
 
#21 ·
boblutzfan said:
Actually I doubt you can stow the swivel seats. If you look at the various pictures of the interior you will see one shot of the mirror that shows the second and third row seats - which are sto-n-go. The second row seats are very different than the swivel captains chairs. I suspect you will have an option of either seats. The nice thing is that you still get the storage bins with the swivel captains chairs. Many people complained that the sto-n-go second row seats were too small and uncomfortable for adults - so this option should put Chrysler on par with Honda that has the regular seats plus storage in their minivan - but still offer the stowable seats if you want them.

Personally I would choose the full size swivel captains chairs with the storage bins over the full sto-n-go 7/8ths scale second row seats.

It seams Chrysler is intent on offering just about every combination of utility a buyer would want. Good job.
Yes i see that now. I assume the 3rd seat will be stow n go regardless. I would also choose the swivel, I suspect this may prove more popular for the 2nd row than stow n go. Kudo's to DCX, versatility and choice are what these vans are all about. As you said if you have 2 or more kids in car seats min-vans are the best way to go.
 
#22 ·
uboys said:
Well, come over here and purchase one of those.
I love it when people post things on this thread and talk about some vehicle that sells in another country that isn't competition to the USDM vehicle...

The 2008 Chrysler vans are very innovative for their home market...
 
#23 ·
throwback said:
Yes i see that now. I assume the 3rd seat will be stow n go regardless. I would also choose the swivel, I suspect this may prove more popular for the 2nd row than stow n go. Kudo's to DCX, versatility and choice are what these vans are all about. As you said if you have 2 or more kids in car seats min-vans are the best way to go.
Yes - it looks like the 3rd seat will be stow-n-go on all models. Like you said - kudos to DCX for the versatility and choice in seating options. I suspect the second row swivel and storage bin option may be a surprise hit. But by offering both - they can still claim a class exclusive on seating options.
 
#26 ·
Quickening said:
The interior looks great and nice features, but the exterior really needs help.
It is on par with most other minivans on the market. Remember - it is the interior that sells these things - minivans that is.