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Chrysler Offers to 'Refuel America'
May 06, 2008
By Steve Miller
www.brandweek.com
Chrysler is allowing consumers to play the futures game with a promotion that supplies buyers of some new vehicles with a card that lowers fuel costs to $2.99 a gallon for three years.
As part of the promotion, called "Let's refuel America," car buyers can register for the card via a Web site or a toll-free number. Once they receive the card, they'll be able to use it at any eligible gas station to get lower-priced gas by entering a PIN number. The offer, which starts Wednesday, applies to 87 octane unleaded, E85 or diesel fuel only.
In most cases, the fuel-price guarantee replaces rebates and other incentives. "We are proud to introduce an unprecedented program to help put customers' minds at ease and do something to help working people who are worried about the volatility of fuel prices and vehicle cost of ownership," Chrysler president Jim Press said in a written statement. "The 'Let's Refuel America' price guarantee puts money in your pocket today, and allows our customers to better manage their fuel expenses."
Chrysler has fared the worst of the Detroit Three automakers, where sales are dropping. Chrysler, with sales down 17.6% through April, per Autodata, Woodcliff Lake, N.J., this year introduced a number of large vehicles like the Dodge Ram pickup, at a time when consumers are embracing smaller cars.
http://www.brandweek.com/bw/news/recent_display.jsp?vnu_content_id=1003799245
May 06, 2008
By Steve Miller
www.brandweek.com
Chrysler is allowing consumers to play the futures game with a promotion that supplies buyers of some new vehicles with a card that lowers fuel costs to $2.99 a gallon for three years.
As part of the promotion, called "Let's refuel America," car buyers can register for the card via a Web site or a toll-free number. Once they receive the card, they'll be able to use it at any eligible gas station to get lower-priced gas by entering a PIN number. The offer, which starts Wednesday, applies to 87 octane unleaded, E85 or diesel fuel only.
In most cases, the fuel-price guarantee replaces rebates and other incentives. "We are proud to introduce an unprecedented program to help put customers' minds at ease and do something to help working people who are worried about the volatility of fuel prices and vehicle cost of ownership," Chrysler president Jim Press said in a written statement. "The 'Let's Refuel America' price guarantee puts money in your pocket today, and allows our customers to better manage their fuel expenses."
Chrysler has fared the worst of the Detroit Three automakers, where sales are dropping. Chrysler, with sales down 17.6% through April, per Autodata, Woodcliff Lake, N.J., this year introduced a number of large vehicles like the Dodge Ram pickup, at a time when consumers are embracing smaller cars.
http://www.brandweek.com/bw/news/recent_display.jsp?vnu_content_id=1003799245
