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Chrysler Advertises "Percent Off" Instead Of "Cash Back" For New Incentive Program
Link: http://www.autonews.com/apps/pbcs.dll/article?AID=/20080801/ANA05/497005560/-1/RSS32&rssfeed=RSS32
Bradford Wernle - Automotive News - August 1, 2008 - 12:02 pm ET
DETROIT -- Chrysler LLC is offering 40 percent off select Dodge Ram pickups as part of its August incentive program for dealers, who were stunned a week earlier by the automaker's announcement that it was getting out of the leasing business.
Chrysler is calling its August promotion "Shop 'til You Drive." It is intended to steer customers who leased in the past into retail incentives by lowering monthly payments.
Said Jim Press, Chrysler co-president: "We are leveraging the move from leasing to retail purchases to offer our customers the best deals of the year and make buying as affordable as renting.
"We have repackaged our incentive spending typically spent on leasing into retail purchase packages to lower monthly payments on select vehicles from the Dodge Caliber and Dodge Charger to the Chrysler Town & Country and Jeep Liberty. With the model year ending on 2008 vehicles, the time to buy has never been better."
Chrysler Financial is offering customers as much as $2,000 cash on select retail purchases and expanding its offering of 72-month financing on a range of mid-sized, full-sized and compact vehicles. To take advantage of the $2,000 offer, customers must finance through Chrysler Financial.
Think clearance sale
Chrysler is offering 0 percent interest for 72 months to customers with an A credit rating on five 2008 vehicles: Dodge Ram, Durango, Chrysler Aspen, and Jeep Commander and Grand Cherokee. Customers with a B-tier credit can get the same vehicles at 0 percent for 62 months.
Chrysler has been telling dealers to think in terms of the kinds of clearance sales that department stores have. Such sales offer goods priced in terms of percentages discounted off retail.
In addition to 40 percent off sticker price for the Ram, Chrysler is offering as much as 25 percent off the Aspen, 24 percent off the Town & Country minivans and 28 percent off Grand Cherokees.
Chrysler's TV commercials will feature the up-to-40-percent-off message.
Full article at link.
Link: http://www.autonews.com/apps/pbcs.dll/article?AID=/20080801/ANA05/497005560/-1/RSS32&rssfeed=RSS32
Bradford Wernle - Automotive News - August 1, 2008 - 12:02 pm ET
DETROIT -- Chrysler LLC is offering 40 percent off select Dodge Ram pickups as part of its August incentive program for dealers, who were stunned a week earlier by the automaker's announcement that it was getting out of the leasing business.
Chrysler is calling its August promotion "Shop 'til You Drive." It is intended to steer customers who leased in the past into retail incentives by lowering monthly payments.
Said Jim Press, Chrysler co-president: "We are leveraging the move from leasing to retail purchases to offer our customers the best deals of the year and make buying as affordable as renting.
"We have repackaged our incentive spending typically spent on leasing into retail purchase packages to lower monthly payments on select vehicles from the Dodge Caliber and Dodge Charger to the Chrysler Town & Country and Jeep Liberty. With the model year ending on 2008 vehicles, the time to buy has never been better."
Chrysler Financial is offering customers as much as $2,000 cash on select retail purchases and expanding its offering of 72-month financing on a range of mid-sized, full-sized and compact vehicles. To take advantage of the $2,000 offer, customers must finance through Chrysler Financial.
Think clearance sale
Chrysler is offering 0 percent interest for 72 months to customers with an A credit rating on five 2008 vehicles: Dodge Ram, Durango, Chrysler Aspen, and Jeep Commander and Grand Cherokee. Customers with a B-tier credit can get the same vehicles at 0 percent for 62 months.
Chrysler has been telling dealers to think in terms of the kinds of clearance sales that department stores have. Such sales offer goods priced in terms of percentages discounted off retail.
In addition to 40 percent off sticker price for the Ram, Chrysler is offering as much as 25 percent off the Aspen, 24 percent off the Town & Country minivans and 28 percent off Grand Cherokees.
Chrysler's TV commercials will feature the up-to-40-percent-off message.
Full article at link.
