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Chrysler 300 Jumps to No. 1 Ranking for New Vehicle Launch 'Buzz'
Monthly AutoVIBES Study Tracks In-Market Vehicle Shoppers' Awareness and Reaction to New Models
ROCHESTER, N.Y. and IRVINE, Calif., June 29 -- AutoVIBES, a monthly automotive study from Harris Interactive® and Kelley Blue Book Marketing Research tracking new vehicle nameplates, reveals that the 2005 Chrysler 300 is creating the most buzz of the 41 vehicles currently being tracked. Two Nissan vehicle launches -- the Armada and Titan, were in the top 5, with the Cadillac SRX and Pontiac GTO also making the list.
New Vehicle Launches Creating the Most "Buzz"
1. 2005 Chrysler 300
2. 2004 Nissan Armada
3. 2004 Cadillac SRX
4. 2005 Pontiac GTO
5. 2004 Nissan Titan
"Relatively little was known about Chrysler's 300 until it hit the showroom with a bang," said Charlie Vogelheim, executive editor and vehicle expert at Kelley Blue Book. "It's no surprise that the 300 is No. 1 because it has been embraced by car buyers and the press alike. Chrysler hit a home run with the 300."
The 300, which AutoVIBES has been tracking since January, began climbing in the study's ranking when it hit showroom floors in early April. It jumped from No. 14 during its pre-launch period to No. 3 in April and reached the top spot in the May wave of the study.
"Nissan's two launches have generated a lot of attention, and they have done a good job of getting the word out about those vehicles," said Vogelheim. "It remains to be seen whether that buzz will translate into sales that will meet industry expectations."
SOMEONE LIKES THE GTO, TOO
Monthly AutoVIBES Study Tracks In-Market Vehicle Shoppers' Awareness and Reaction to New Models
ROCHESTER, N.Y. and IRVINE, Calif., June 29 -- AutoVIBES, a monthly automotive study from Harris Interactive® and Kelley Blue Book Marketing Research tracking new vehicle nameplates, reveals that the 2005 Chrysler 300 is creating the most buzz of the 41 vehicles currently being tracked. Two Nissan vehicle launches -- the Armada and Titan, were in the top 5, with the Cadillac SRX and Pontiac GTO also making the list.
New Vehicle Launches Creating the Most "Buzz"
1. 2005 Chrysler 300
2. 2004 Nissan Armada
3. 2004 Cadillac SRX
4. 2005 Pontiac GTO
5. 2004 Nissan Titan
"Relatively little was known about Chrysler's 300 until it hit the showroom with a bang," said Charlie Vogelheim, executive editor and vehicle expert at Kelley Blue Book. "It's no surprise that the 300 is No. 1 because it has been embraced by car buyers and the press alike. Chrysler hit a home run with the 300."
The 300, which AutoVIBES has been tracking since January, began climbing in the study's ranking when it hit showroom floors in early April. It jumped from No. 14 during its pre-launch period to No. 3 in April and reached the top spot in the May wave of the study.
"Nissan's two launches have generated a lot of attention, and they have done a good job of getting the word out about those vehicles," said Vogelheim. "It remains to be seen whether that buzz will translate into sales that will meet industry expectations."
SOMEONE LIKES THE GTO, TOO
