GM Inside News Forum banner
21 - 27 of 27 Posts

· Registered
Joined
·
2,143 Posts
As I understand it, the Intrepid name had too much of a FWD association with the buying public, and the Charger name still had equity as unmistakenly RWD, even though historically the Charger had always been a two door..

I suppose they could have resurrected the Polara or Monaco names, which might have made more sense, but I wasn't consulted..
In a meeting somewhere way back in the early 2000's at Auburn Hills someone had a list of names for the new RWD Intrepid replacement. Charger was NOT on that list but someone wrote it in and well now one sits in my driveway I suppose. I would honestly say if they had named these cars Intrepid I doubt they would've sold as well.

Also here's an article talking about the development of LX: Burke Brown, LX Car Leader: Creating the 300C, Magnum...

"As for the name of the car... stratocharger wrote: "When the dealers' association meeting was held and the LXs were shown to them for the first time, the names they were asked to vote on were Intrepid, Magnum, and Enforcer. The dealers overwhelmingly wrote in 'Charger.'" Ralph Gilles confirmed that "it was never supposed to be called a Charger."
 

· Super Moderator
Joined
·
22,741 Posts
I think it was a prior generation, hand-me-down E class platform from the Daimler Benz days. Not that it was a bad thing
There has been so much back and forth on GMI regarding the chassis used. For me it is more about the looks vs. anything regarding the chassis - I just got tired of the gangsta look. For me it was really cool when it came out, but 20 years later it seems like the guy still rocking the mullet hair and everyone else moved on. The update was good, but still had the same overall look to me.

And my apology to anyone with a mullet, I'm sure it looks great.
 

· Registered
Joined
·
341 Posts
As I understand it, the Intrepid name had too much of a FWD association with the buying public, and the Charger name still had equity as unmistakenly RWD, even though historically the Charger had always been a two door..

I suppose they could have resurrected the Polara or Monaco names, which might have made more sense, but I wasn't consulted..
Fun fact: The last Dodge Monaco was a rebadged Eagle Premier:

 

· Registered
Joined
·
2,107 Posts
Where's my buddy from NJ, he should be first on line for this :)
 

· Registered
Joined
·
7,852 Posts
Chrysler had already had the resources for a RWD platform but Diamler wanted to be cheap and made then use Mercedes parts.
From what I've heard from a Chrysler engineer, Mercedes wasn't being cheap. Mecedes was requiring them to be built with Mercedes parts, so Mercedes could profit from them. Even during their "merger of equals" days, Mercedes considered themselves separate and very much MORE than equal. To this day, a lot of Chryslers are still stuck with buying major Mercedes parts for service and even still in production parts.
 
21 - 27 of 27 Posts
Top