Full Article: http://tech.blorge.com/Structure: /2008/05/13/chevy-volt-knocked-aside-by-bullish-competitor-nissan/
Chevy has recognized the social demand for cleaner, more energy efficient vehicles and is racing to meet it with the Volt in 2010. But it won’t be the only contender in the space. Nissan is jumping into the market with a passion by announcing plans to release 3 electric vehicles of its own by 2010.
Nissan CEO Carlos Ghosn says that the electric car market is ” . . . a territory we want to own. We are bullish on zero-emission vehicles because of the social trend. The young generation is demanding this. The social trend will make electric vehicles more favorable, along with incentives and tax cuts,” according to AutoWeek.
Ghosn initially plans to target cities like New York, Washington, London, Paris and Mumbai, India where the trend is most prevalent, and it’s no coincidence that Nissan has targeted 2010, the same year the Chevy Volt is expected to debut.
Chevy may have a brief respite though, because Nissan will be working primarily with fleet vehicle owners until 2012, not mainstream consumers.
But Nissan is diversifying more than the Chevy Volt initiative by planning three cars in its electric lineup, “The electric vehicle is not just one car but a lineup . . . [including a] small car, passenger sedan, and LCV (light commercial vehicle)”.
Even though the Chevy Volt project is already on fire, news like this from competitors in the space should be a strong sign to Chevy that it needs to get the Volt right with a good mix of reliability and energy efficiency. Otherwise it will be swept aside by competitors eager to meet the demand of consumers looking for alternative sources of energy for transportation.
Chevy has recognized the social demand for cleaner, more energy efficient vehicles and is racing to meet it with the Volt in 2010. But it won’t be the only contender in the space. Nissan is jumping into the market with a passion by announcing plans to release 3 electric vehicles of its own by 2010.
Nissan CEO Carlos Ghosn says that the electric car market is ” . . . a territory we want to own. We are bullish on zero-emission vehicles because of the social trend. The young generation is demanding this. The social trend will make electric vehicles more favorable, along with incentives and tax cuts,” according to AutoWeek.
Ghosn initially plans to target cities like New York, Washington, London, Paris and Mumbai, India where the trend is most prevalent, and it’s no coincidence that Nissan has targeted 2010, the same year the Chevy Volt is expected to debut.
Chevy may have a brief respite though, because Nissan will be working primarily with fleet vehicle owners until 2012, not mainstream consumers.
But Nissan is diversifying more than the Chevy Volt initiative by planning three cars in its electric lineup, “The electric vehicle is not just one car but a lineup . . . [including a] small car, passenger sedan, and LCV (light commercial vehicle)”.
Even though the Chevy Volt project is already on fire, news like this from competitors in the space should be a strong sign to Chevy that it needs to get the Volt right with a good mix of reliability and energy efficiency. Otherwise it will be swept aside by competitors eager to meet the demand of consumers looking for alternative sources of energy for transportation.
