GM Inside News Forum banner
1 - 1 of 1 Posts

·
Registered
Joined
·
2,408 Posts
I've said this before, most pickup sales are to existing customers.....GM,Ford, and Ram need to persuade their millions of existing customers to trade up to the new shiny model they are selling now. It has to be compelling changes to move these customers...You have to sell to your base first before you try to do conquest sales....
Ram has been the best so far with compelling changes Coil springs, Ram box, 8 speed, and diesel engine.....
GM has a really great truck, but with not one compelling change
Ford with aluminum body and new tech options, we will see soon how compelling these changes are for Ford....
 
1 - 1 of 1 Posts
Top