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Chevrolet hires ex-Ford social media manager to bolster strategy
Richard Truett
December 1, 2014

Chevrolet, which wants a broader, more consistent social media strategy, has hired former Ford social media manager Craig Daitch.

Daitch, 39, joins General Motors from SapientNitro, where he was vice president of digital marketing strategy. He managed the company’s Detroit office, overseeing the Fiat Chrysler Automobiles account. Before joining SapientNitro late last year, Daitch held several management jobs at Ford, including managing the automaker’s North American social media activities and car communications.

Daitch, who begins today as Chevy’s senior manager for social media, will be responsible for creating content that bolsters the brand’s new-vehicle launches, racing activities and communications initiatives.

Ford has been an early social media adopter, using the platform to help build awareness of new vehicles such as the Fiesta and C-Max. “In an always-on world, everything communicates,” Daitch told Automotive News. “Social media has changed the way the automotive industry approaches access to their brand, their business and the consumers they seek to build relationships with.”

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GM will do well to steal as many Ford marketing folks as they can. That's the one area Ford really is supreme in - marketing!
They need to steal some Ford and or RAM truck marketing guys. Chevy truck ads are a joke.
 

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I guess my question is what happened at Ford? Why did he leave? I'm all for recruiting good talented executives, but not if they are the other automakers rejects...
You do have a point. Did this guy leave or was he fired?
 
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