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Thats the big advantage the Japs have. Toyota has two car/truck lines. Totota and Lexus. (ok Scion has just arrived and generally it was a dumb idea). Honda has Honda and Acura. All those dollars focused on two lines apiece. GM has to spread the money over 5 car/truck and one dedicated truck line. Then you get into their overseas auto lines. There is so much repitition and overlap that GM has that the Japs just do not have to deal with or fund.
 
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