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Discussion Starter · #1 · (Edited)
Leading automotive brands continue to rethink the future of mobility. A combined focus on energy-efficient products and integrated technology is helping leading auto brands drive brand loyalty and value.

This year, the collective brand value of the automotive brands appearing on the Best Global Brands ranking increased 14.6 percent. All 14 automotive brands collectively make up a combined brand value of USD $211.9 billion. With three out of the five Top Risers hailing from the automotive sector, the past year proved to be a record-breaking one. This year’s top 14 automotive brands include: Toyota (#8, +20%), Mercedes-Benz (#10, +8%), BMW (#11, +7%), Honda (#20, +17%), Volkswagen (#31, +23%), Ford (#39, +18%), Hyundai (#40, +16%), Audi (#45, +27%), Nissan (#56, +23%), Porsche (#60, +11%), Kia (#74, +15%), Chevrolet (#82, +10%), Harley-Davidson (#87, +13%), and Land Rover (#91, NEW). Toyota, which has been the most valuable automotive brand on the Best Global Brands ranking since 2004, continues to be a leader in green technology development. Since the launch of its first-generation Prius 17 years ago, Toyota has sold a total 3.2 million units of the vehicle globally.

Toyota has also expanded its hybrid range to a total of 25 vehicles, including the Prius Plug-in Hybrid. Toyota plans to spend USD $7 billion on environmental technology in the fiscal year ending March 2014, an increase of 11 percent compared to the previous fiscal year. *With the era of the connected car rapidly approaching, the sector’s Top Risers—Audi, Volkswagen, and Nissan—are working to redefine the essence of the driving experience and build stronger emotional ties with their customers.



LINKhttp://interbrand.com/en/newsroom/15/interbrands-15th-annual-best-global-brands-report







Good to see Chev's (Silverado puts Chevy up there) are General Motors most valuable brand, LHD Caddy & Lincoln have still got a lot of catching up to do with LHD/RHD BMW & Mercedes Benz globally outside the isolation of North America, BMW will start to slip down the rankings in the future as the start watering down the brand with FWD cars the ultimate badge will become cheap to obtain with much lower profits following. I find it worrying Opel a brand that has lost $20 billions not on this list are now being rolled out in places like Australia is gonna replacing Holden's in the future. Nice to Chevy on the list the heartbeat global wealth creation centre of General Motors, surprised that a small company like Land Rover have now made it onto this list for the first time.

Great to see Chevrolet climbing up the worlds finest wealth creators top 100 list, Silverado for GM & Ford F-Series for Ford, it's the US pick-up trucks are very much the winners wealth creators that got them on the list kept US car brands on the list.

This was announced funny enough the same day as news broke that China has just becomes world's largest economy - putting USA in second place for the first time in 142 years. Figures show the Chinese economy is worth $17.6 trillion, compared to America's $17.4 trillion, The IMF estimates China's economy will be worth a whopping $27 trillion in 2019. The US has been the global economic performance leader since it overtook Britain in 1872.

Read more: LINK
 

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my reading of how they calculate this
"those FWD" MBs and BMW's would HELP the brand NOT hinder it as MORE people will be able to consider a BMW / Mercedes Benz increasing the "brands" ability to bring in money

but at the same time a "Denali" line of Chevys would be beneficial brand wise as it would increase transaction prices with OUT reducing volume
 

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Your reading this list wrong, it's Brand "Value" not necessarily a Brands Sales.......Those are two different metrics.....

This list shows what your "Brand" is worth globally.......do people the world over recognize your brand and do they attach a value...i.e reputation....etc...
 

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Discussion Starter · #11 ·
my reading of how they calculate this
"those FWD" MBs and BMW's would HELP the brand NOT hinder it as MORE people will be able to consider a BMW / Mercedes Benz increasing the "brands" ability to bring in money

but at the same time a "Denali" line of Chevys would be beneficial brand wise as it would increase transaction prices with OUT reducing volume
When you can buy a cheap FWD BMW with no profit on the roof to get the badge "in the future" the lucrative, instead of a more lucrative RWD BMW, more expensive lucrative RWD sales will stall. BMW will be sliding down the Interbrand most profitable brand table very rapidly "in the future".

Traditional BMW buyers will flock to a low priced FWD BMW 1 Series badge "in the future" from higher models, profits will head south accordanly over time, short term it will be will good news for BMW more sales bigger profit, long term they will be lose out big time on the very very sky high profit margins of the RWD BMW 3 & 5 Series as these head south into no profit on the roof 1 Series. BMW will be sitting at the bottom or not on the Interbrands top 100 list hopefully off it entirely.

Can't see Ford buyers moving to BMW, Ford buyers are more brand loyal the big sales losses, will come from BMW buyer badge buyers will migrate to the bottom no profit on the roof FWDs overtime, BMW will then become just another mass producer in Europe making huge losses on FWD the appeal of it exclusivity will have disappeared down the drain with its profits just like every other FWD loser in Europe.

Thats great news FWD, can see BMW destroying itself long term "in the future" with itself like watered down whisky.
 

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Discussion Starter · #12 · (Edited)
Speaks volumes about the work ahead for Cadillac.

Chevy's position relative to Ford is also enlightening.

Scathing report card on GM marketing.

If Caddy keep working on it, stick to their guns there is no reason long term why they can't be right up there at the top with RWD BMW & RWD Mercedes Benz that create all the revenue at two German companies at the moment, only they can change there fortunes, and they are when BMW introduce cheap versions in FWD, long term that will hurt, as the badge becomes dirt cheap to obtain = with no-profits on the roof, Interbands slide down the table will begin, the FWD rot will start to set in.

It's the two big pick-up trucks in both Ford & GM's North Amercan market create a lot their companies revenue, long term this might slide away with peak oil & higher oil prices .

FWD Ford of Europe make less losses than, Opel in Europe's $20 billion losses and Chevy are gone, so Chevy are never gonna be bigger globally than Ford that do all markets with global cars, one car fits all. Ford have just one range of car sold everywhere on the planet with less overheads development, design marketing costs etc.

GM have to design a whole new set of FWD cars for Europe sold at a $20 billions loss, another set of cars for Chevy, Ford's range is virtually just one global world car fits all markets following in highly profitable Toyota's foot steps, with the Transit, Mustang, Edge, & US Fusion soon to become global players. Pick-ups are the only local made anomaly, but l think Ford will change that as well soon to lower costs.
 

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Discussion Starter · #13 · (Edited)
Your reading this list wrong, it's Brand "Value" not necessarily a Brands Sales.......Those are two different metrics.....

This list shows what your "Brand" is worth globally.......do people the world over recognize your brand and do they attach a value...i.e reputation....etc...

Thats true, a lot of Apples worth was probably create when Steve Jobs was alive. Not so sure if it will remain that way for ever with the likes of Huawei Ascend Mate looking to steal it's market share they will flood the market out with cheap smart phones, every dog has its day. I wonder how long Apple will sit on a mountain load of cash for.

A big fan of Apple, but as of late not much in the way of innovation seem to be coming out of Apple they seem to have become a follower rather than a leader - upsizing phone to plus 6 to complete with Samsung, and everything thats come since i06 has been poorly executed when introduced. Folk still attach that reputation, yes Apple % the brands value has changed is STILL up +21%, Apple still have a license to print money.

US Chevy brands value to GM is tops, brand has excellent sales.

European Chevy brands value to GM is poor, it has poor sales, one thing it needed was a high profit yield fuel efficient RHD RWD diesel to get a solid footing, was the only car Chevy never offered never and they failed in Europe.

Opel brands value in $$ to GM is total crap are a very big negative, sales are excellent.

Asia, Wuling China value to GM moderate, sales are tops, Chevy doing well in South Korea, Cadillac China value in $$ could be high in the future, sales moderate.

South American Chevy value is negative, sales are excellent.

I suppose it's what you sow, is what you reap. Does the company have lots of brands to develop, design, market etc at higher cost, or single world cars one 1 mass producer + luxury brand at lower cost base. Toyota, BMW, Mercedes & Ford fall into the latter category seem to be sitting nearer the top of the charts.
 

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When you can buy a cheap FWD BMW with no profit on the roof to get the badge "in the future" the lucrative, instead of a more lucrative RWD BMW, more expensive lucrative RWD sales will stall. BMW will be sliding down the Interbrand most profitable brand table very rapidly "in the future".

Traditional BMW buyers will flock to a low priced FWD BMW 1 Series badge "in the future" from higher models, profits will head south accordanly over time, short term it will be will good news for BMW more sales bigger profit, long term they will be lose out big time on the very very sky high profit margins of the RWD BMW 3 & 5 Series as these head south into no profit on the roof 1 Series. BMW will be sitting at the bottom or not on the Interbrands top 100 list hopefully off it entirely.

Can't see Ford buyers moving to BMW, Ford buyers are more brand loyal the big sales losses, will come from BMW buyer badge buyers will migrate to the bottom no profit on the roof FWDs overtime, BMW will then become just another mass producer in Europe making huge losses on FWD the appeal of it exclusivity will have disappeared down the drain with its profits just like every other FWD loser in Europe.

Thats great news FWD, can see BMW destroying itself long term "in the future" with itself like watered down whisky.
I don't think you are right. The typical BMW owner doesn't downgrade when they trade cars, they upgrade to the next larger BMW. The people who will buy a RWD BMW are people who can't afford the RWD ones and would not otherwise buy a BMW. They will buy the FWD BMW so they can say they drive a BMW. Regardless of reality, the BMW name impresses many people. I rode BMW motorcycles for years and clueless people were impressed by the nameplate regardless of the age of the bike.
 

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If Caddy keep working on it, stick to their guns there is no reason long term why they can't be right up there at the top with RWD BMW & RWD Mercedes Benz that create all the revenue at two German companies at the moment, only they can change there fortunes, and they are when BMW introduce cheap versions in FWD, long term that will hurt, as the badge becomes dirt cheap to obtain = with no-profits on the roof, Interbands slide down the table will begin, the FWD rot will start to set in.

It's the two big pick-up trucks in both Ford & GM's North Amercan market create a lot their companies revenue, long term this might slide away with peak oil & higher oil prices .

FWD Ford of Europe make less losses than, Opel in Europe's $20 billion losses and Chevy are gone, so Chevy are never gonna be bigger globally than Ford that do all markets with global cars, one car fits all. Ford have just one range of car sold everywhere on the planet with less overheads development, design marketing costs etc.

GM have to design a whole new set of FWD cars for Europe sold at a $20 billions loss, another set of cars for Chevy, Ford's range is virtually just one global world car fits all markets following in highly profitable Toyota's foot steps, with the Transit, Mustang, Edge, & US Fusion soon to become global players. Pick-ups are the only local made anomaly, but l think Ford will change that as well soon to lower costs.
this study has NO relation to profit/loss but ONLY the "value" a brand name adds to the price of a product
a BMW FWD 1 series will sell for more then a cherry rebadge of the same car but globally how much more will a Cruze sell for over a rebadge as say a "great-wall"

you can see the results in the 80's when Chevy sold the TOYOTA Corolla as the NOVA the NOVA had worse resale value because the Toyota version had to be better because it is a TOYOTA

and for ONE ford VS Chevy-Opel-Holden-Vauxhal that will always lower the GM line up as in europe Chevy has low value and in America Vauxhal has no value
 

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this study has NO relation to profit/loss but ONLY the "value" a brand name adds to the price of a product
a BMW FWD 1 series will sell for more then a cherry rebadge of the same car but globally how much more will a Cruze sell for over a rebadge as say a "great-wall"

you can see the results in the 80's when Chevy sold the TOYOTA Corolla as the NOVA the NOVA had worse resale value because the Toyota version had to be better because it is a TOYOTA

and for ONE ford VS Chevy-Opel-Holden-Vauxhal that will always lower the GM line up as in europe Chevy has low value and in America Vauxhal has no value
Which is also highly speculative/subjective. I think saying Porsche is more valuble than Chevrolet is WAY off, but I imagine this is really about perception.
 
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