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Should GM establish a Company owned dealership network? My answer is, yes, and export only North American products
And get their arse handed to them again? Why would they want to do that?

GM have proven unequivocally they are simply unable to produce and successfully sell anything outside of the Americas and to a limited extent China. It'd be like pouring good money after bad.

Put simply GM are terrible at selling cars on the world stage.
 

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Discussion Starter · #3 · (Edited)
And get their arse handed to them again? Why would they want to do that?

GM have proven unequivocally they are simply unable to produce and successfully sell anything outside of the Americas and to a limited extent China. It'd be like pouring good money after bad.

Put simply GM are terrible at selling cars on the world stage.
Selling Daewoos didn’t work or expensive German cars for less than cost. However, selling their high end American products though it will not be high volume, with a GM owned retail network from US and Canadian factories just means they don’t have to pit cash on the hood here to run production at full capacity. They need to step up Chevrolet interiors though, beyond that, they have a very solid line up. Especially Tahoes. They will not move many, but those they will sell at full price. Plus, Camaros, Bolts Bolt EUV, Blazers, and whatever else they sell, the pick up truck, the Colorado, especially now with diesels and electrics coming. No need for factories over there, just export retail to take export capacity, that last 15% capacity of their plant capacity
 

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I would say give it a go.

But to meet Euro Emission standards starting in 2025 and sell Tahoes and Corvettes they need to sell 80-85% BEVs the rest high performance ICEv.

No point in selling Chevy high performance ICE vehicles only to have profits disappear in buying emission credits/emissions pooling with Tesla.

No point in trying to compete with VW and Stellantis selling compact hatchbacks with 1.0 3 cyl turbo engines either. GM will never have the scale to compete in that market.
 

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Should GM establish a Company owned dealership network? My answer is, yes, and export only North American products
If GM were to try to enter Europe, which I think will be a waste of money and effort, they should at least wait until they can do it entirely with BEV's. Plus, I bet many of GM's current products aren't engineered to meet European crash standards.
 

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Plus, I bet many of GM's current products aren't engineered to meet European crash standards.
All current Buicks were originally designed with EU standards in mind. Likewise Spark, Malibu, Camaro, Corvette, Equinox and XT4/XT5/XT6.
 
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I'd say no. They need to get their house in order here in the US first.
+1
Since the U.S. market comprises the majority of GM's EBIT quarter after quarter, year after year, I agree.

Hiring some competent marketing and PR dweebs for GM's U.S. operations should take priority over any attempt to establish formal sales and marketing operations in Europe.
 

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Discussion Starter · #9 ·
I'd say no. They need to get their house in order here in the US first.
GM North America business is doing very well. They are by far the most innovative and transformational of the 100 year plus automakers?
GM North America business is the most healthy of any automaker, sell more than any other, they have the best margins and are growing their share.
Cadillac is also growing its business in North America. The only sub brand suffering is Camaro. Which could benefit from some export sales.
 

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GM North America business is doing very well.
From a profitability standpoint, that business segment is definitely doing very well. However, the products that GM markets most successfully in the U.S. market - full size body on frame SUVs and full size pickup trucks (which are also the products that contribute most heavily to the company's EBIT) - aren't optimal for the European market.

The remainder of GM's product lineup in the U.S. could benefit from revised marketing strategies among other things. As 1958carnut said, GM should work on that before it attempts to formally re-enter the European market beyond selling a small number of RHD C8 Corvettes there.
 

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+1
Since the U.S. market comprises the majority of GM's EBIT quarter after quarter, year after year, I agree.

Hiring some competent marketing and PR dweebs for GM's U.S. operations should take priority over any attempt to establish formal sales and marketing operations in Europe.
I agree with that. GM "marketing" has been beyond pathetic, with few exceptions, for a long long time.

Euros like smaller cars, hatchbacks, stick shifts, itsy bitsy engines. How many of those does GM produce?

The fact that nobody seems aware of their pitiful "marketing" department speaks volumes about corporate insight. What do they think Europe is like, a bigger version of New England? More like California.

They waste three billion per year in their PR department that's either invisible or pathetic. If Mary's so smart, she needs to plug her brain into that problem.
 

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Discussion Starter · #12 ·
From a profitability standpoint, that business segment is definitely doing very well. However, the products that GM markets most successfully in the U.S. market - full size body on frame SUVs and full size pickup trucks (which are also the products that contribute most heavily to the company's EBIT) - aren't optimal for the European market.

The remainder of GM's product lineup in the U.S. could benefit from revised marketing strategies among other things. As 1958carnut said, GM should work on that before it attempts to formally re-enter the European market beyond selling a small number of RHD C8 Corvettes there.
What say the Tahoe lacked for the European market it has now. A Diesel, arguably the best diesel in the market now is that inline 6 Turbo diesel. They would need to up the offroad chops for Europe though, since this Range Rover and Land Cruiser Territory, they would need to up add front lockers on all models on offer, at a minimum and a V6 for entry level, and without a doubt, executive seating in the back, plus a different trunk arrangement, such as a pick up tailgate, wood, and third row seating delete option
 

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EU is going electric in 2030 so if GM are in it for the longer term they will have to offer Chevy EV's.

EU has 0% tariffs on EV's if they meet the following certain percentages of the EV are assembled in Europe.

Until 2023, electric vehicles require at least 40% of content originating from the EU or the UK while batteries require 30% to avoid paying tariffs. After that, until 2026, electric vehicles require 45% and batteries 50-60%.

Even EU-produced battery cells contain, at best, around 20-30% of EU originating content, so the 45% requirement would be challenging for US electric vehicle producers to export to Europe.

If electric vehicles cannot meet the rules of origin, they will face 10% tariffs entering the UK and 10-22% tariffs entering the EU. More detailed guide LINK

German carmakers can claim back any US tariffs taxes on every car they sell in US from the German government as they would have already paid 19% VAT tax on all materials component parts when the car was originally assembled in Germany the VAT money can be claimed back if it is exported in Germany.

American made Tesla would be hit with 19% German VAT tax that sold in Germany, if it is assembled in the new German Tesla plant because it is zero emission it will qualify 0% VAT tax if it the correct % of parts originate from the European Union.

Gasoline Corvettes/Cadillacs will absolutely get hammered with C02 based fines taxes if they ever started to sell in big numbers in the EU.

Drop dead gorgeous Chevrolet Corvette Stingray are arriving in the UK October LINK

Chevrolet Corvette Stingray finally coming to UK this October

63629



The generously equipped Launch Edition starts at £81,700 ($114,151).
Even though the Corvette is now in its eighth generation, it's the first of its kind to be developed for right-hand-drive markets. Better late than never some would argue, and that wait is nearly over as Chevrolet has announced the C8 will go on sale in select European markets this autumn. Thankfully, UK is on that list, albeit more than a year since customer deliveries started in the US.

The Euro-spec Corvette will include the Z51 Performance Package as standard equipment (optional on the US-spec version). What that means is customers in the UK will get a lot of goodies from the get-go, including Brembo brakes with bigger rotors, an electronic limited-slip differential, a performance exhaust, and a shorter axle ratio. In addition, the Corvette sold here will boast an aero pack and Michelin Pilot Sport 4S tyres.






60's Stingray is one of my all time favourite cars, and it just gets better, and of course export Chevys from North America just stick with European don't leave adapt to market Tesla started with a small network expanded out from the big highly populated capitals cities of Europe, the online internet showrooms shifted a lot of cars during the covid pandemic lockdowns in Europe they just kept on selling cars, whilst a lot of other car makers traditional showrooms were closed.

Daewoo South Korean Chevy's totally destroyed the massive credibility the Chevrolet brand had it in Europe, $588 million dollars advertising spent on sponsoring Manchester United just as Chevy left Europe was flushed straight down drains biggest waste of advertising money ever. Corvettes are like Snap-On Tools they ooze quality the best in the business will sell themselves they don't need big advertising budgets, just spend some money enter Le Man give Ferrari, Porsche & Aston Martin a good hiding and the orders will flood in. Just sell every single Chevy at a profit to keep it viable not a single car must be sold at a loss, and stick with it no discounting set bar at profit or no sale, let Chevy grow don't leave Europe.
 
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$588 million dollars advertising spent on sponsoring Manchester United just as Chevy left Europe was flushed straight down drains biggest waste of advertising money ever.
+1
If Europeans remember anything about Chevrolet, it's probably this disaster - one of the biggest flops in automotive marketing history.

This highlights the relevance of 1958carnut's and Neanderthal's recommendation that GM fix its marketing and PR ops at home before embarking on adventures trying to formally re-enter Europe.
 

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From a profitability standpoint, that business segment is definitely doing very well. However, the products that GM markets most successfully in the U.S. market - full size body on frame SUVs and full size pickup trucks (which are also the products that contribute most heavily to the company's EBIT) - aren't optimal for the European market.

The remainder of GM's product lineup in the U.S. could benefit from revised marketing strategies among other things. As 1958carnut said, GM should work on that before it attempts to formally re-enter the European market beyond selling a small number of RHD C8 Corvettes there.
Exactly. The fact that they are dumping market share by dropping segments and an unwillingness to do products in said segments that actually compete leaving them to the imports and such along with quality of certain materials and on and on... to be specific about getting "their house in order": Even when they blossom to their supposed electric future it is up in the air as to what vehicles and segments other than a few silhouetted teasers (that could say anything IMO).
 

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Discussion Starter · #16 ·
Exactly. The fact that they are dumping market share by dropping segments and an unwillingness to do products in said segments that actually compete leaving them to the imports and such along with quality of certain materials and on and on... to be specific about getting "their house in order": Even when they blossom to their supposed electric future it is up in the air as to what vehicles and segments other than a few silhouetted teasers (that could say anything IMO).
Market share without profitability is meaningless.
 
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