Tom Brady didn't look overly enthusiastic about his new Colorado.
Chevrolet Disrupts Super Bowl Pregame
DETROIT – Minutes before the kickoff of Super Bowl XLIX on NBC, Chevrolet shocked 100 million viewers into thinking that their TVs had failed – only to command their attention seconds later to the Chevrolet Colorado, the 2015 Motor Trend Truck of the Year®.
The spot, “Blackout,” appeared to be a live game feed that transitioned to static and ultimately to a blank screen. Viewers were quickly relieved to find the ‘disruption’ was intentional. Chevrolet then explained that having 4G LTE Wi-Fi in a Colorado, at a time like this, could allow uninterrupted live streaming of the game. The spot closed with AC/DC’s iconic “Back in Black,” the anthem for the Colorado since launch.
The Colorado bookends the game with new advertising in the pre- and post-game, all to amplify Colorado’s unanimous win of Motor Trend’s Truck of the Year award, and its groundbreaking 4G technology. The Super Bowl Most Valuable Player will receive an all-new 2015 Chevrolet Colorado after the game.
Continued at link http://www.gm.com/article.content_pages_news_us_en_2015_feb_0201-superbowl.html
The spot, “Blackout,” appeared to be a live game feed that transitioned to static and ultimately to a blank screen. Viewers were quickly relieved to find the ‘disruption’ was intentional. Chevrolet then explained that having 4G LTE Wi-Fi in a Colorado, at a time like this, could allow uninterrupted live streaming of the game. The spot closed with AC/DC’s iconic “Back in Black,” the anthem for the Colorado since launch.
The Colorado bookends the game with new advertising in the pre- and post-game, all to amplify Colorado’s unanimous win of Motor Trend’s Truck of the Year award, and its groundbreaking 4G technology. The Super Bowl Most Valuable Player will receive an all-new 2015 Chevrolet Colorado after the game.
Continued at link http://www.gm.com/article.content_pages_news_us_en_2015_feb_0201-superbowl.html
1 - 20 of 56 Posts
Yeah I bet he couldn't have cared less. With the money he makes a midsized Chevy truck is pocket change to him.Tom Brady didn't look overly enthusiastic about his new Colorado.
Yeah, I am not sure why Chevy is trying to force their $20,000 truck on guys who make millions-a-year. Give away a Corvette Z06 and you will get an entirely different reaction.Tom Brady didn't look overly enthusiastic about his new Colorado.
I made reference to Brady not being impressed by a Colorado last night.
I think Brady is sponsored by Audi anyways. He will prob give the Colorado away. I like the Chevy commercials though.
I bet he was thinking, where's the Z06?!
I know he drives an Audi, don't know if he's sponsored by them though.I think Brady is sponsored by Audi anyways. He will prob give the Colorado away. I like the Chevy commercials though.
Hopefully he'll sign it and auction it for charity
Would have had a much stronger marketing impact if they gave it to a fan in the stadium through a drawing.
In all fairness the one they gave to him was a loaded Z71 crew cab. So it was probably a $40k truck, still as jz said that's nothing to Brady.Yeah, I am not sure why Chevy is trying to force their $20,000 truck on guys who make millions-a-year. Give away a Corvette Z06 and you will get an entirely different reaction.
He doesn't give the impression of being a truck guy.Tom Brady didn't look overly enthusiastic about his new Colorado.
Brady should give it to the rookie that saved their ass.
It might mean something to him.
It might mean something to him.
Say what? Tom Brady makes more money than God. He can drive any car that he wants and does. How is he being forced to do anything?Yeah, I am not sure why Chevy is trying to force their $20,000 truck on guys who make millions-a-year. Give away a Corvette Z06 and you will get an entirely different reaction.
He knows he wants a truckHe doesn't give the impression of being a truck guy.
I liked the ad. I wasn't "fooled" by it as some were though. I thought it was the best of ANY GM ad in recent memory in explaining a feature and how it can be used!
He was disappointed it wasn't the "UGGS EDITION"Tom Brady didn't look overly enthusiastic about his new Colorado.
The blackout commercial, pure brilliance. GM marketing has a pulse!
That's why they game him a Colorado! :fall:He doesn't give the impression of being a truck guy.
I know he drives an Audi, don't know if he's sponsored by them though.
Hopefully he'll sign it and auction it for charity
That's exactly what Brady does. He donates the car to his high school and they auction it off. Proceeds going to the high school.
He did that with the XLR he won too. I think he got $89K+ for it.
1 - 20 of 56 Posts
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