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Can this car save Ford?
Ford is betting its future on a new strategy, starting with a small car built for the whole world.
(Fortune Magazine) -- What makes a Ford a Ford? The question is simple, and a 105-year-old company should know how it wants its cars to look, feel, and drive: the resistance in the steering wheel, the spring in the seats, the rumble from the exhaust. But Ford is still struggling to find an answer. So on a blustery spring morning, CEO Alan Mulally and 25 top executives from the United States and Europe meet at a test track near company headquarters in Dearborn, Mich., to tease that question out, one component at a time.
More at link:
http://money.cnn.com/2008/04/21/news/companies/saving_ford.fortune/index.htm?postversion=2008042205
Interesting article. Sounds like Mullaly has the company on the right path.
(Hopefully this isn't a repost.)
Ford is betting its future on a new strategy, starting with a small car built for the whole world.
(Fortune Magazine) -- What makes a Ford a Ford? The question is simple, and a 105-year-old company should know how it wants its cars to look, feel, and drive: the resistance in the steering wheel, the spring in the seats, the rumble from the exhaust. But Ford is still struggling to find an answer. So on a blustery spring morning, CEO Alan Mulally and 25 top executives from the United States and Europe meet at a test track near company headquarters in Dearborn, Mich., to tease that question out, one component at a time.
More at link:
http://money.cnn.com/2008/04/21/news/companies/saving_ford.fortune/index.htm?postversion=2008042205
Interesting article. Sounds like Mullaly has the company on the right path.
(Hopefully this isn't a repost.
)
