Caddy's STS: From Zero to Wow!
Caddy's STS: From Zero to Wow!
businessweek.com
By Thane Peterson
Dec. 7, 2005
All you imported-car lovers will shoot me, but I rate the Cadillac STS almost even with a Lexus.
True, the STS isn't quite as tightly built as the gold-standard Japanese luxury car. The trade-offs: The Cadillac, which starts at just under $42,000 (with a V-6 engine; with a V-8, about $48,000), costs less, while with a Lexus you have the assurance of Toyota quality, durability, and high resale value.
But if you haven't driven a Cadillac lately, don't assume it'll be worth it to pay more for a Japanese or European car. Test a 2006 STS, and you'll probably end up surprised by how well the Caddy stands up against even far more expensive imports.
I'm not the only fan of the new Cadillac sedans, which include the flagship STS (known as the Seville until the 2005 model year), the edgier CTS, and the old-school DTS, known as the DeVille until this year's model.
Cadillac stands out as one of the few bright spots in an otherwise dismal year for GM. The company's passenger-car sales fell 5.9 percent, to 1.6 million units, and its sales of SUVs and other light trucks fell 2.2 percent, to 2.4 million units, through November. But compared with the first 11 months of 2004, Cadillac sales increased 2.5 percent, to 212,056.
While Caddy unit sales plunged nearly 25 percent during a miserable one-month period (November, 2005), I suspect the drop resulted from GM's efforts to finally wean itself from the deep price-slashing it indulged in during most of this year. At the moment, the automaker is offering only a $500 cash rebate on the autos, though dealers are undoubtedly bargaining like crazy
Con't:
http://www.businessweek.com/innovate/content/dec2005/id20051206_486603.htm
.
Caddy's STS: From Zero to Wow!
businessweek.com
By Thane Peterson
Dec. 7, 2005
All you imported-car lovers will shoot me, but I rate the Cadillac STS almost even with a Lexus.
True, the STS isn't quite as tightly built as the gold-standard Japanese luxury car. The trade-offs: The Cadillac, which starts at just under $42,000 (with a V-6 engine; with a V-8, about $48,000), costs less, while with a Lexus you have the assurance of Toyota quality, durability, and high resale value.
But if you haven't driven a Cadillac lately, don't assume it'll be worth it to pay more for a Japanese or European car. Test a 2006 STS, and you'll probably end up surprised by how well the Caddy stands up against even far more expensive imports.
I'm not the only fan of the new Cadillac sedans, which include the flagship STS (known as the Seville until the 2005 model year), the edgier CTS, and the old-school DTS, known as the DeVille until this year's model.
Cadillac stands out as one of the few bright spots in an otherwise dismal year for GM. The company's passenger-car sales fell 5.9 percent, to 1.6 million units, and its sales of SUVs and other light trucks fell 2.2 percent, to 2.4 million units, through November. But compared with the first 11 months of 2004, Cadillac sales increased 2.5 percent, to 212,056.
While Caddy unit sales plunged nearly 25 percent during a miserable one-month period (November, 2005), I suspect the drop resulted from GM's efforts to finally wean itself from the deep price-slashing it indulged in during most of this year. At the moment, the automaker is offering only a $500 cash rebate on the autos, though dealers are undoubtedly bargaining like crazy
Con't:
http://www.businessweek.com/innovate/content/dec2005/id20051206_486603.htm
.