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Just curious what everyone thinks Cadillac's ideal lineup should look like 10+ years from now. Here is mine, which is admittedly extremely optimistic, even for 20 years out.

Cars:
CT3 (Sub-ATS) ≈ 178" - Competitors: Audi A3 Sedan, MB CLA-Class
CT3-V (High Performance CT3) - Competitors: Audi RS3 Sedan, BMW M2​
CT4 (slightly larger ATS) ≈ 185" - Competitors: MB C-Class, BMW 3/4-Series, Audi A4/A5
- Available as CT4 Sedan, CT4 Coupe, and CT4 Convertible
CT4-V (High Performance CT4) - Competitors: BMW M3/ M4, Audi S4/ S5/ RS 5​
- Available as CT4-V Sedan, CT4-V Coupe, and CT4-V Convertible
CT4-E (Hybrid or Electric CT4) - Competitors: Tesla Model III, BMW ActiveHybrid 3​
- Available as CT4-E Sedan, CT4-E Coupe, and CT4-E Convertible
CT5 (CTS replacement) ≈ 196" - Competitors: MB E-Class, BMW 5-Series, Audi A6
CT5-V (High Performance CT5) - Competitors: BMW M5, MB E-Class AMG, Audi S6​
CT5-E (Hybrid or Electric CT5) - Competitors: BMW ActiveHybrid 5, MB E400 Hybrid​
CT6 (Rwd XTS replacement) ≈ 203” - Competitors: Audi A8, BMW 7-Series
CT6-E (Hybrid or Electric CT6) - Competitors: Tesla Model S, MB S-Class P.I. Hybrid, Porsche Panamera E-Hybrid​
CT7 (Production Elmiraj) ≈ 200/205” - Competitors: MB S-Class Coupe/CLS, BMW 6-Series C/GC, Audi A7, Porsche Panamera
- Available as CT7 Coupe, CT7 4-door Coupe
CT7-V (High Performance CT7) - Competitors: MB S-Class Coupe/CLS AMG, BMW M6/ M6 Gran Coupe, Audi RS7​
- Available as CT7-V Coupe, CT7-V 4-door Coupe
CT8 (Ciel Inspired Full Size Sedan) ≈ 210” - Competitors: MB S-Class LWB, BMW 7-Series LWB, Audi A8 L
CT9 (Sixteen Inspired Bespoke Ultra Luxury Sedan) ≈ 218” - Competitors: Rolls Royce Ghost, MB S-Class Maybach, Bentley Mulsanne, BMW 9-series

Sports Cars:
RT5 (Alpha-based Roadster) ≈ 165” - Competitors: BMW Z4, MB SLK-Class, Jaguar F-Type Cpe/Vert
- Available as RT5 Coupe, RT5 Convertible
RT5-V (High Performance RT5) - Competitors: MB SLK-Class AMG​
- Available as RT5-V Coupe
RT7 (XLR replacement Retractable Hardtop Roadster based on Z06 Corvette) ≈ 178” - Competitors: MB SL-Class
RT7-V (High Performance RT7) - Competitors: MB SL-Class AMG​
RT9 (Production Cien based on Zora ZR1 Corvette w/ Bespoke Options) ≈ 180” - Competitors: Audi R8, Ferrari 458
- Available as RT9 Coupe, RT9 Convertible
RT9-V (High Performance RT9) - Competitors: Audi R8 V10, MB SLS AMG, MB AMG GT S, Lamborghini Aventador​
- Available as RT9-V Coupe, RT9-V Convertible

SUVs:
XT3 (Small Crossover) ≈ 172” - Competitors: BMW X1, Audi Q3, MB GLA-Class, LR Range Rover Evoque
XT4 (Compact Crossover) ≈ 184” - Competitors: BMW X3, Audi Q5, MB GLC-Class, LR Discovery Sport
XT4-E (Hybrid or Electric XT4) - Competitors: Audi Q5 Hybrid​
XT5 (Midsize Crossover, SRX Replacement) ≈ 192” - Competitors: BMW X5, MB GLE-Class
XT5-V (High Performance XT5) - Competitors: Porsche Cayenne, BMW X5 M, MB GLE-Class AMG, Audi SQ5​
XT5-E (Hybrid or Electric XT5) - Competitors: Tesla Model X, Porsche Cayenne E-Hybrid​
XT6 (Large Crossover) ≈ 202” - Competitors: Audi Q7, MB GLS-Class, LR Range Rover Sport
XT6-V (High Performance XT6) - Competitors: Porsche Cayenne Turbo, MB GLS-Class AMG, BMW X6 M​
XT6-E (Hybrid or Electric XT6) - Competitors: Range Rover Hybrid, Porsche Cayenne E-Hybrid​
Escalade XT7 (Escalade) ≈ 203” - Competitors: LR Range Rover, BMW X7, Audi Q9
Escalade XT8 (Escalade ESV) ≈ 224” - Competitors: LR Range Rover LWB
Escalade XT9 (Escalade ESV Presidential Edition - Bespoke w/ executive seating) ≈ 224” - Competitors: LR Range Rover Autobiography, MB G-Class
 

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Welcome, Denali24. Looks like someone has been up late into the night, channeling A Place Called Hope.;)
 
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Cars:
CT2 (Sub-ATS) ≈ 178" - Competitors: Audi A3 Sedan, MB CLA-Class
CT2-V (High Performance CT2) - Competitors: Audi RS3 Sedan, BMW M2​
- Available as sedan, three door hatch​

CT3 (ATS) ≈ 185" - Competitors: Audi A4/A5, MB C-Class, BMW 3/4-Series
CT3-V (High Performance CT3) - Competitors: BMW M3/ M4, Audi S4/ S5/ RS 5, MB C63 AMG​
- Available as sedan, coupe, convertible​

CT4 (CTS) ≈ 196" - Competitors: MB E-Class, BMW 5-Series, Audi A6
CT4-V (High Performance CT4) - Competitors: BMW M5, Audi RS7, MB E63 AMG​
CT4 E-Sport (Hybrid or Electric CT4) - Competitors: Tesla Model S, BMW ActiveHybrid 5​

CT5 (CTS coupe replacement) ≈ 196" - Competitors: MB E-Class, BMW 6-Series
CT5-V (High Performance CT5) - Competitors: BMW M6, MB E-Class AMG​
CT5 E-Sport (Hybrid or Electric CT5) - Competitors: ?​
Note: Radical design like the first CTS coupe.

CT6 (Rwd XTS replacement) ≈ 203” - Competitors: Audi A8, BMW 7-Series
CT6-V (High Performance CT6) - Competitors: Audi S8, MB S-Class AMG​
CT6 E-Sport (Hybrid or Electric CT6) - Competitors: Tesla Model S, MB S-Class P.I. Hybrid, Porsche Panamera E-Hybrid​

CT7 (Ciel Inspired Full Size Sedan) ≈ 210” - Competitors: MB S-Class LWB, BMW 7-Series LWB, Audi A8 L

CT8 (Production Elmiraj) ≈ 205” - Competitors: MB S-Class Coupe
CT8-V (High Performance CT8) - Competitors: MB S-Class Coupe AMG​
CT8 E-Sport (Hybrid or Electric CT8) - Competitors: ?​
- Available as coupe, convertible​

CT9 (Sixteen Inspired Bespoke Ultra Luxury Sedan) ≈ 218” - Competitors: Rolls Royce Ghost, MB S-Class Maybach, Bentley Continental Flying Spur
- Available as sedan, four-door convertible​

Sports Cars:
V (Production Cien based on Zora ZR1 Corvette w/ Bespoke Options) ≈ 180” - Competitors: Audi R8, BMW i8, Ferrari 458 Italia, Acura NSX
- Available as coupe, convertible​

SUVs:
XT2 (Small Crossover) ≈ 172” - Competitors: BMW X1, Audi Q3, MB GLA-Class, LR Range Rover Evoque

XT3 (Compact Crossover) ≈ 184” - Competitors: BMW X3, Audi Q5, MB GLC-Class, Porsche Macan, Lexus NX, Lincoln MKC
XT3-V (High Performance XT3) - Competitors: Porsche Macan Turbo, BMW X3 M, MB GLC-Class AMG​
XT3 E-Sport (Hybrid or Electric XT4) - Competitors: Audi Q5 Hybrid, NX hybrid​

XT5 (Midsize Crossover, SRX Replacement) ≈ 192” - Competitors: BMW X5, MB GLE-Class, Porsche Cayenne, Audi Q7
XT5-V (High Performance XT5) - Competitors: Porsche Cayenne, BMW X5 M, MB GLE-Class AMG​
XT5 E-Sport (Hybrid or Electric XT5) - Competitors: Tesla Model X, Porsche Cayenne E-Hybrid​

XT7 (Large Crossover) ≈ 202” - Competitors: MB GLS-Class, BMW X7
XT7-V (High Performance XT7) - Competitors: MB GLS-Class AMG​
XT7 E-Sport (Hybrid or Electric XT7) - Competitors: ?​

Escalade (Escalade + ESV) ≈ 203” - Competitors: LR Range Rover, MB G-Class
My take^

You brought up this idea of a "Presidential" trim. I do think Cadillac should offer a high level trim on its highest models (CT7-CT9, Escalade) with President or Presidential editions. POTUS cruises around all over the world in a Cadillac, so why doesn't Cadillac exploit that publicity?

Platinum should be relaunched as a bespoke line of options with a greater variety of "stock" interior choices and a full bespoke service, available on every Cadillac for a price and only as a made-to-order option on 3's and down.
 

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Have you sat down and tried to second-guess what NEW niches the opposition will move into.

Cadillac 2020 will need to compete with Audi 2020, BMW 2020 and Mercedes-Benz 2020, not their 2014 model ranges!
Oh please. Over the last ten years Cadillac has gone from having two crossovers/SUVs - the SRX and the Escalade to having exactly 2 crossovers/SUVs - you guessed it, the SRX and the Escalade. Give how difficult it would have been a decade ago to figure out that the future luxury market would mirror the rest of the market and move strongly to crossovers and SUVs, the decision to do ABSOLUTELY NOTHING was probably a good one (that was sarcasm; just so you know).

Strange. Audi had zero crossovers a decade ago; they now have three. Amazing that foreigners living and working over 4,000 miles away figured out the future while Cadillac executives did not, while living here in the USA and actually comprising a subset of the American buying public. Maybe some of the Audi executives gained this prescience by moving to NYC - oops, Manhattan.

MB? Porsche? BMW? No problem figuring crossovers were the future, having watched the same phenomenon in the rest of the market. Luxury crossovers weren't previously available to the same extent in the luxury market so that phenomenon lagged. Solution? Build them. Wow. Hard to figure out. MB and BMW have added another seven crossovers to the mix in the last decade. Porsche is funding an entire automobile company with the proceeds from their crossover portfolio.

How long could it possibly take to slap fins on a Traverse, graft on a Cadillac front end, delete cloth interiors and add a couple of cheap, blingy interior doodads? Presto! A new luxury crossover. Like that wasn't the gestation process for the SRX from the Equinox platform.

Stop making excuses. These decision makers are idiots, plain and simple. Execumorons.

And now small Cadillac dealers are the problem? I don't think so.

Hey! I just noticed. Posters on GMI used to blame the UAW for absolutely everything. Every second posting demonized the UAW, noting that its outrageous demands were bankrupting the company (definitely not 4 decades of executive idiocy). What happened? Is it now the small dealers' turn? Who will it be after that? Suppliers? Trucking companies? The guy that plows snow in the parking lot?

Executives run companies like GM; upper executives are strategic while lower executives are tactical. Excellent executives produce excellent results. If your results are not excellent, neither are your executives. End of story.
 

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Hey! I just noticed. Posters on GMI used to blame the UAW for absolutely everything. Every second posting demonized the UAW, noting that its outrageous demands were bankrupting the company (definitely not 4 decades of executive idiocy). What happened? Is it now the small dealers' turn? Who will it be after that? Suppliers? Trucking companies? The guy that plows snow in the parking lot?
I vote for the Patriots Ballboy.
 
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CT3 (Sub-ATS) ≈ 178" - Competitors: Audi A3 Sedan, MB CLA-Class
CT3-V (High Performance CT3) - Competitors: Audi RS3 Sedan, BMW M2​
Ok.


CT4 (slightly larger ATS) ≈ 185" - Competitors: MB C-Class, BMW 3/4-Series, Audi A4/A5
- Available as CT4 Sedan, CT4 Coupe, and CT4 Convertible
CT4-V (High Performance CT4) - Competitors: BMW M3/ M4, Audi S4/ S5/ RS 5​
- Available as CT4-V Sedan, CT4-V Coupe, and CT4-V Convertible
CT4-E (Hybrid or Electric CT4) - Competitors: Tesla Model III, BMW ActiveHybrid 3​
- Available as CT4-E Sedan, CT4-E Coupe, and CT4-E Convertible
OK. However, 185" really pushes the size in this class. You're looking at an Infiniti Q50 competitor.
I think it's better for Cadillac to figure out how to better package its cars. That will help them in the long run. No AWD?


CT5 (CTS replacement) ≈ 196" - Competitors: MB E-Class, BMW 5-Series, Audi A6
CT5-V (High Performance CT5) - Competitors: BMW M5, MB E-Class AMG, Audi S6​
CT5-E (Hybrid or Electric CT5) - Competitors: BMW ActiveHybrid 5, MB E400 Hybrid​
OK. No AWD?

CT6 (Rwd XTS replacement) ≈ 203” - Competitors: Audi A8, BMW 7-Series
CT6-E (Hybrid or Electric CT6) - Competitors: Tesla Model S, MB S-Class P.I. Hybrid, Porsche Panamera E-Hybrid​
Model S? Unless all electric, that ain't happening.

CT7 (Production Elmiraj) ≈ 200/205” - Competitors: MB S-Class Coupe/CLS, BMW 6-Series C/GC, Audi A7, Porsche Panamera
- Available as CT7 Coupe, CT7 4-door Coupe
CT7-V (High Performance CT7) - Competitors: MB S-Class Coupe/CLS AMG, BMW M6/ M6 Gran Coupe, Audi RS7​
- Available as CT7-V Coupe, CT7-V 4-door Coupe
Length seems a bit long. SHouldn't compete with Panamera or A7. Competitior should also be Maserati GranCoupe.
There should be a separate 4-door coupe to compete with Panamera, A7, CLS, 6GC, Maserati GC.

CT8 (Ciel Inspired Full Size Sedan) ≈ 210” - Competitors: MB S-Class LWB, BMW 7-Series LWB, Audi A8 L
Add in the XJL and Quattroporte.

CT9 (Sixteen Inspired Bespoke Ultra Luxury Sedan) ≈ 218” - Competitors: Rolls Royce Ghost, MB S-Class Maybach, Bentley Mulsanne, BMW 9-series
OK. This should offer a SWB and LWB version. This shouldn't compete with Mulsanne. Mulsanne is a $300,000 car. This will compete with Flying Spur, which is at the $250,000 price point.

Sports Cars:
RT5 (Alpha-based Roadster) ≈ 165” - Competitors: BMW Z4, MB SLK-Class, Jaguar F-Type Cpe/Vert
- Available as RT5 Coupe, RT5 Convertible
RT5-V (High Performance RT5) - Competitors: MB SLK-Class AMG​
- Available as RT5-V Coupe
F-Type is a 911 competitor. This is the wrong category.

RT7 (XLR replacement Retractable Hardtop Roadster based on Z06 Corvette) ≈ 178” - Competitors: MB SL-Class
RT7-V (High Performance RT7) - Competitors: MB SL-Class AMG​
OK.

RT9 (Production Cien based on Zora ZR1 Corvette w/ Bespoke Options) ≈ 180” - Competitors: Audi R8, Ferrari 458
- Available as RT9 Coupe, RT9 Convertible
RT9-V (High Performance RT9) - Competitors: Audi R8 V10, MB SLS AMG, MB AMG GT S, Lamborghini Aventador​
- Available as RT9-V Coupe, RT9-V Convertible
Aventador? No.
SLS is discontinued and replaced by AMG GT; however, that is a 911 competitor. So F-TYpe should probably fall here.

SUVs:
XT3 (Small Crossover) ≈ 172” - Competitors: BMW X1, Audi Q3, MB GLA-Class, LR Range Rover Evoque
OK.

XT4 (Compact Crossover) ≈ 184” - Competitors: BMW X3, Audi Q5, MB GLC-Class, LR Discovery Sport
XT4-E (Hybrid or Electric XT4) - Competitors: Audi Q5 Hybrid​
Discovery isn't in this class. Only Range Rover class cars should be here. This will be the "Evoque XL" that is coming.

XT5 (Midsize Crossover, SRX Replacement) ≈ 192” - Competitors: BMW X5, MB GLE-Class
XT5-V (High Performance XT5) - Competitors: Porsche Cayenne, BMW X5 M, MB GLE-Class AMG, Audi SQ5​
XT5-E (Hybrid or Electric XT5) - Competitors: Tesla Model X, Porsche Cayenne E-Hybrid​
OK.

XT6 (Large Crossover) ≈ 202” - Competitors: Audi Q7, MB GLS-Class, LR Range Rover Sport
XT6-V (High Performance XT6) - Competitors: Porsche Cayenne Turbo, MB GLS-Class AMG, BMW X6 M​
XT6-E (Hybrid or Electric XT6) - Competitors: Range Rover Hybrid, Porsche Cayenne E-Hybrid​
OK.

Escalade XT7 (Escalade) ≈ 203” - Competitors: LR Range Rover, BMW X7, Audi Q9
Escalade XT8 (Escalade ESV) ≈ 224” - Competitors: LR Range Rover LWB
INteresting. I can buy into that. Executive seating should be offered here too.

Escalade XT9 (Escalade ESV Presidential Edition - Bespoke w/ executive seating) ≈ 224” - Competitors: LR Range Rover Autobiography, MB G-Class
You really think Escalade can compete at the $200,000 price point??
 

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Just curious what everyone thinks Cadillac's ideal lineup should look like 10+ years from now. Here is mine, which is admittedly extremely optimistic, even for 20 years out.

Cars:
CT3 (Sub-ATS) ≈ 178" - Competitors: Audi A3 Sedan, MB CLA-Class
CT3-V (High Performance CT3) - Competitors: Audi RS3 Sedan, BMW M2​
CT4 (slightly larger ATS) ≈ 185" - Competitors: MB C-Class, BMW 3/4-Series, Audi A4/A5
- Available as CT4 Sedan, CT4 Coupe, and CT4 Convertible
CT4-V (High Performance CT4) - Competitors: BMW M3/ M4, Audi S4/ S5/ RS 5​
- Available as CT4-V Sedan, CT4-V Coupe, and CT4-V Convertible
CT4-E (Hybrid or Electric CT4) - Competitors: Tesla Model III, BMW ActiveHybrid 3​
- Available as CT4-E Sedan, CT4-E Coupe, and CT4-E Convertible
CT5 (CTS replacement) ≈ 196" - Competitors: MB E-Class, BMW 5-Series, Audi A6
CT5-V (High Performance CT5) - Competitors: BMW M5, MB E-Class AMG, Audi S6​
CT5-E (Hybrid or Electric CT5) - Competitors: BMW ActiveHybrid 5, MB E400 Hybrid​
CT6 (Rwd XTS replacement) ≈ 203” - Competitors: Audi A8, BMW 7-Series
CT6-E (Hybrid or Electric CT6) - Competitors: Tesla Model S, MB S-Class P.I. Hybrid, Porsche Panamera E-Hybrid​
CT7 (Production Elmiraj) ≈ 200/205” - Competitors: MB S-Class Coupe/CLS, BMW 6-Series C/GC, Audi A7, Porsche Panamera
- Available as CT7 Coupe, CT7 4-door Coupe
CT7-V (High Performance CT7) - Competitors: MB S-Class Coupe/CLS AMG, BMW M6/ M6 Gran Coupe, Audi RS7​
- Available as CT7-V Coupe, CT7-V 4-door Coupe
CT8 (Ciel Inspired Full Size Sedan) ≈ 210” - Competitors: MB S-Class LWB, BMW 7-Series LWB, Audi A8 L
CT9 (Sixteen Inspired Bespoke Ultra Luxury Sedan) ≈ 218” - Competitors: Rolls Royce Ghost, MB S-Class Maybach, Bentley Mulsanne, BMW 9-series

Sports Cars:
RT5 (Alpha-based Roadster) ≈ 165” - Competitors: BMW Z4, MB SLK-Class, Jaguar F-Type Cpe/Vert
- Available as RT5 Coupe, RT5 Convertible
RT5-V (High Performance RT5) - Competitors: MB SLK-Class AMG​
- Available as RT5-V Coupe
RT7 (XLR replacement Retractable Hardtop Roadster based on Z06 Corvette) ≈ 178” - Competitors: MB SL-Class
RT7-V (High Performance RT7) - Competitors: MB SL-Class AMG​
RT9 (Production Cien based on Zora ZR1 Corvette w/ Bespoke Options) ≈ 180” - Competitors: Audi R8, Ferrari 458
- Available as RT9 Coupe, RT9 Convertible
RT9-V (High Performance RT9) - Competitors: Audi R8 V10, MB SLS AMG, MB AMG GT S, Lamborghini Aventador​
- Available as RT9-V Coupe, RT9-V Convertible

SUVs:
XT3 (Small Crossover) ≈ 172” - Competitors: BMW X1, Audi Q3, MB GLA-Class, LR Range Rover Evoque
XT4 (Compact Crossover) ≈ 184” - Competitors: BMW X3, Audi Q5, MB GLC-Class, LR Discovery Sport
XT4-E (Hybrid or Electric XT4) - Competitors: Audi Q5 Hybrid​
XT5 (Midsize Crossover, SRX Replacement) ≈ 192” - Competitors: BMW X5, MB GLE-Class
XT5-V (High Performance XT5) - Competitors: Porsche Cayenne, BMW X5 M, MB GLE-Class AMG, Audi SQ5​
XT5-E (Hybrid or Electric XT5) - Competitors: Tesla Model X, Porsche Cayenne E-Hybrid​
XT6 (Large Crossover) ≈ 202” - Competitors: Audi Q7, MB GLS-Class, LR Range Rover Sport
XT6-V (High Performance XT6) - Competitors: Porsche Cayenne Turbo, MB GLS-Class AMG, BMW X6 M​
XT6-E (Hybrid or Electric XT6) - Competitors: Range Rover Hybrid, Porsche Cayenne E-Hybrid​
Escalade XT7 (Escalade) ≈ 203” - Competitors: LR Range Rover, BMW X7, Audi Q9
Escalade XT8 (Escalade ESV) ≈ 224” - Competitors: LR Range Rover LWB
Escalade XT9 (Escalade ESV Presidential Edition - Bespoke w/ executive seating) ≈ 224” - Competitors: LR Range Rover Autobiography, MB G-Class
Good first post. Hope you have not been working on this list for the better part of three years since you joined us....:D




;)
 

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Have you sat down and tried to second-guess what NEW niches the opposition will move into.

Cadillac 2020 will need to compete with Audi 2020, BMW 2020 and Mercedes-Benz 2020, not their 2014 model ranges!
The only places to go are down even further, more body variants for incremental volume, or some new, as yet unthought of type of model.

We won't be driven in pods ca 2020, so I don't foresee anything terribly disruptive coming. The future will be electricity and advanced materials.
 

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You brought up this idea of a "Presidential" trim. I do think Cadillac should offer a high level trim on its highest models (CT7-CT9, Escalade) with President or Presidential editions. POTUS cruises around all over the world in a Cadillac, so why doesn't Cadillac exploit that publicity?

Platinum should be relaunched as a bespoke line of options with a greater variety of "stock" interior choices and a full bespoke service, available on every Cadillac for a price and only as a made-to-order option on 3's and down.
I know Cadillac used to offered armored versions of its cars. I'm not sure if they still do.
It would be nice to have Cadillac create one for the armored market, similar to Mercedes S600 Guard. I believe BMW and Range Rover offer armored versions of their flagships.

I agree, Platinum needs to be relaunched, or Cadillac needs to launch a bespoke version ABOVE Platinum.
 

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I know Cadillac used to offered armored versions of its cars. I'm not sure if they still do.
It would be nice to have Cadillac create one for the armored market, similar to Mercedes S600 Guard. I believe BMW and Range Rover offer armored versions of their flagships.

I agree, Platinum needs to be relaunched, or Cadillac needs to launch a bespoke version ABOVE Platinum.
They don't.
 

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My take^

You brought up this idea of a "Presidential" trim. I do think Cadillac should offer a high level trim on its highest models (CT7-CT9, Escalade) with President or Presidential editions. POTUS cruises around all over the world in a Cadillac, so why doesn't Cadillac exploit that publicity?

Platinum should be relaunched as a bespoke line of options with a greater variety of "stock" interior choices and a full bespoke service, available on every Cadillac for a price and only as a made-to-order option on 3's and down.
I can dig it.
 

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I doubt a complete RT-range. I think of a single CR9
Instead of XT I am thinking CX. I like keeping the C as it once was abreviated Cadillac. So you would have Cadillac Touring, Cadillac Racing and Cadillac X (cross/CUV/SUV).
 
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