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The investment that GM has made in Cadillac proves that people will buy the product if it is good.
I'm driving a new AWD SRX and I love it. The Northstar engine is great, the car handles well, the interior is nice, and everything works as I would expect it to. The latest STS adds another degree of separation between Cadillac and Lincoln, which hasn't introduced a new Lincoln car (not truck) since the LS. Cadillac is the only American brand worthy of consideration among Mercedes, BMW, Lexus.
Cadillac now needs to get a V-12 in the market. Leave the "near-luxury" to Buick, which needs its own cash infusion.
I'm driving a new AWD SRX and I love it. The Northstar engine is great, the car handles well, the interior is nice, and everything works as I would expect it to. The latest STS adds another degree of separation between Cadillac and Lincoln, which hasn't introduced a new Lincoln car (not truck) since the LS. Cadillac is the only American brand worthy of consideration among Mercedes, BMW, Lexus.
Cadillac now needs to get a V-12 in the market. Leave the "near-luxury" to Buick, which needs its own cash infusion.