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I like it. I guess these will air at the Oscars. If so, they are perfect for that event.
 

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Not bad. The last one probably had the least to do with the car, however. The second one was my favorite.
 

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Not bad. The last one probably had the least to do with the car, however. The second one was my favorite.
Yes, the last one is a miss. The solution to the complex date? Walking in the rain --- not driving a Cadillac.
 

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I liked Symphony of Senses, the other two were meh.
Yeah, best one. Great shots of the car woven into a story without seeming like it was pimping the car.
 

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Terrible.



Terrible.



Terrible.


These are, all 3 of them, the result of too much money being thrown at too little talent.


"Symphony" was the most insulting. Insipid, melodramatic, tear-jerking that Spielberg might have done.


I like it. I guess these will air at the Oscars. If so, they are perfect for that event.

Oh God, I hope not.
 

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Love these. These are exactly what Cadillac needs. All three of them feature some element of surprise, of the unexpected. And that's what Cadillac's trying to do: Surprise and challenge people's expectations/usual ways of thinking. First one dealt with something serious. Second one dealt with something funny. Something dealt with something commonplace. All of them injected an element that no one saw coming.

Throughout all of them, Cadillac was obviously featured. But what was showcased more was the thought process behind each situation, the way of thinking: American willingness to go above and beyond, think outside the box, be courageous, and in the end, be true to ourselves.

I quite enjoyed these. lol
 

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The 1st one was pretty good, the 2nd one was like a bad Lifetime movie, and the 3rd one just terrible. A seven minute film, and you only get to see the car for a good 15-20 seconds??? Horrible! I'll bet 99% of the people who watch "Impressions Inc." wouldn't even know what kind of car that is. SMH!
 

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Who could even watch these?
I did.......only so I could compose a rational post on the subject. Truly, I really had to force myself to sit through them. I found them forced and highly artificial.
 

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I encourage everyone to read up on the purpose here:

http://media.cadillac.com/media/us/en/cadillac/news.detail.html/content/Pages/news/us/en/2014/Apr/0424-cadillac-short-film.html

Cadillac is sponsoring a 'Make Your Mark' competition with The Producers Guild of America. This is not a direct campaign from Cadillac. It's a competition for producers and Cadillacs are the main prop.

However, this goes well beyond a Cadillac simply appearing in a short film. I just checked out The PGA for a minute and I found that they have a very wide reach in the film industry in a variety of ways.

This isn't Uwe's way of getting Cadillac on film, it's his way of starting to penetrate the brand into one of the most influential industries; the film industry. It's the kind that Cadillac has to become relevant in to become a premier brand again, which won't happen unless Hollywood accepts your brand.

Forget about the films. Focus on the deeper purpose behind them. I think this is an awesome approach from Uwe. He's finding dynamic ways to penetrate the most important circles that can influence the brand.
 

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Similar concept to what BMW was doing 10 years ago with their BMW Films series except they were more edgy, masculine, and fast-paced.

If Uwe is behind this, he's apparently taking a page from his former employer's playbook although not nearly as successfully in my opinion. The first one was good, the second one dumb, and the third just awful. They are clearly directed at women though so perhaps I just can't relate.

 
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