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DETROIT - General Motors' Cadillac Division has re-emerged as a leader in initial vehicle quality among luxury nameplates, according to the 2004 J.D. Power and Associates Initial Quality Study. In addition, the study named GM's Lansing Grand River assembly plant the high-ranking assembly plant in North and South America for initial quality. Lansing Grand River also was ranked the world's third best plant in the annual study. Overall, the world's largest automaker registered a 10 percent improvement in initial quality.
GM's Lansing Grand River, Mich. assembly plant received the prestigious Gold Plant Award, while GM's Detroit-Hamtramck, Mich. assembly plant received the Silver Plant Award, taking second place for initial quality in the Americas.

"The renaissance of Cadillac continues as it nears the top spot among luxury nameplates in initial quality. In fact, Cadillac cars have now surpassed Lexus cars in initial quality," said Gary Cowger, president of GM North America. "Customers once again expect bold design, precision craftsmanship, outstanding performance and world-class quality from Cadillac. The all-new Cadillac STS will take quality, sophisticated luxury and refinement to the next level."

Two of Cadillac's newest models, the CTS and the XLR are among the top 10 in the industry in initial quality. Five of luxury nameplate's seven models are among the top three in their respective segments.

GM's Lansing Grand River, Mich., assembly plant builds the Cadillac CTS, Cadillac SRX and this summer will begin production of the all-new Cadillac STS, a luxury performance sedan. Lansing Grand River is GM's most advanced, state-of-the-art assembly plant in the world. The plant began building vehicles in late 2001. GM's Detroit-Hamtramck, Mich., assembly plant builds the Cadillac DeVille, Buick LeSabre and Pontiac Bonneville. The two assembly plants' showcase the best of GM's manufacturing capabilities and highlight the proven effectiveness of GM's Global Manufacturing System.

In addition, GM's Buick Division also is well-positioned for a rebirth. Buick improved by 11 percent in initial quality, and three of its models, the Century, LeSabre and Regal, achieved scores lower than 100 problems per 100 vehicles in the study. The Century is among the most improved models in the industry and now ranks fourth in the industry out of all vehicles for initial quality.

The all-new 2005 Buick LaCrosse, which will go into production at GM's Oshawa #2 car assembly plant in Canada later this year, marks GM's renewed emphasis on Buick cars after the division focused its attention on creating a new market presence in trucks.

The J.D. Power and Associates study measures the number of problems consumers experience during the first 90 days of vehicle ownership. The study results also influence consumer decisions on what make and model of vehicle to buy or lease.

GM had 14 top-three performing vehicles, including two vehicles that were ranked segment leaders, the Chevrolet Suburban in the full-size SUV segment and Buick Century in the study's premium midsize car segment.

In addition, GM's second-place finishers include:

Oldsmobile Alero - Entry Midsize Car
Chevrolet Monte Carlo - Premium Midsize Car
Buick LeSabre - Fullsize Car
Cadillac DeVille - Mid Luxury Car
GMC Sierra HD - Light Duty Fullsize Pickup
Chevy Tahoe - Fullsize SUV
GM's third-place finishers include:
Chevy Malibu - Entry Midsize Car
Cadillac CTS - Entry Luxury Car
Cadillac XLR - Premium Luxury Car
Cadillac Escalade EXT - Light Duty Fullsize Pickup
Chevrolet Silverado HD - Heavy Duty Fullsize Pickup
Cadillac Escalade/Escalade ESV - Premium Luxury SUV
"GM's performance is a tribute to the hard work and dedication of our employees, suppliers, dealers and unions. They deserve credit for this performance," said Kevin Williams, GM vice president for quality. "It takes a total commitment from everyone involved, from our design teams to the operators on the assembly line, building our great cars and trucks. But it's evident the GM team must move faster."
"This survey confirms that UAW members have stepped up and have helped make substantial improvements in GM's automotive quality," said UAW Vice President Richard Shoemaker. "With results like these, it is evident that GM products assembled by UAW members are on a level with the best that the industry has to offer."

General Motors Corp. (NYSE: GM), the world's largest vehicle manufacturer, employs about 325,000 people globally. Founded in 1908, GM has been the global automotive sales leader since 1931. GM today has manufacturing operations in 32 countries and its vehicles are sold in 192 countries. More information on GM and its products can be found on the company's corporate website at www.gm.com.

In 2003, GM again set industry sales records in the United States, its largest market, for total trucks and sport utility vehicles. GM became the first manufacturer to sell more than 2.8 million trucks in a calendar year and the first to sell more than 1.3 million SUVs. GM also remained the industry leader in total sales of cars and total sales of full-size pickup trucks. In 2003, GM sold nearly 8.6 million cars and trucks, about 15 percent of the global vehicle market. GM's global headquarters are at the GM Renaissance Center in Detroit.

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It's great that Cadillac performed so well. I keep wondering if Lansing Grand River will ever be the "Platinum plant;" Tahara is an awfully tough target to match.
 

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We've got lots of auto industry guys reading this site. Me, I'm just an enthusiast with no connection to the industry, so let me ask you:

How do they get quality numbers up? How is it done? Is it dependent on the workers? The parts & suppliers? Design? What's the secret?
 

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Originally posted by AMcA@Apr 29 2004, 09:08 PM
We've got lots of auto industry guys reading this site. Me, I'm just an enthusiast with no connection to the industry, so let me ask you:

How do they get quality numbers up? How is it done? Is it dependent on the workers? The parts & suppliers? Design? What's the secret?
Good question. I would guess the answer is - All the above.
 

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All I can say is:

It's about damn time!

:D
 
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