[Ed753]

You're so unhip! It's Coffee Haus! Where's Melody Lee?

https://www.linkedin.com/in/melodylee/

Vice President, Brand Development
Company Name: Shiseido Americas Corporation
Dates Employed: Nov 2018 – Present
Employment Duration: 1 yr 6 mos
Location: New York, New York

Never one to get too comfortable, I made a major pivot to the consumer goods and beauty world, joining global beauty powerhouse Shiseido.
I work on strategic projects with a brand development and marketing focus — starting with the transformation and expansion of a portfolio brand.
My current remit is holistic, and stretches across the entire marketing mix, from positioning to product, and distribution to communications.

 

[sdotjeezy]

If Harvey Weinstein was as good at assaulting women as Cadillac was at assaulting Europe, he'd be a free man.

 

[sfbreh]

You're so unhip! It's Coffee Haus! Where's Melody Lee?

I hear it's being rebirthed as Cadi/Haus.

https://www.linkedin.com/in/melodylee/

Vice President, Brand Development
Company Name: Shiseido Americas Corporation
Dates Employed: Nov 2018 – Present
Employment Duration: 1 yr 6 mos
Location: New York, New York

Never one to get too comfortable, I made a major pivot to the consumer goods and beauty world, joining global beauty powerhouse Shiseido.
I work on strategic projects with a brand development and marketing focus — starting with the transformation and expansion of a portfolio brand.
My current remit is holistic, and stretches across the entire marketing mix, from positioning to product, and distribution to communications.

Sussudio Cosmetics, marketing liquid tiger ding-dongs to Chinese women as aphrodisiacs for their men.

 

[Blair Walker]

"If Harvey Weinstein was as good at assaulting women as Cadillac was at assaulting Europe, he'd be a free man."

Damn it! I shouldn't have read that while drinking coffee. You made me spill the whole cup.

 

[mgescuro]

https://www.linkedin.com/in/melodylee/

Vice President, Brand Development
Company Name: Shiseido Americas Corporation
Dates Employed: Nov 2018 – Present
Employment Duration: 1 yr 6 mos
Location: New York, New York

Never one to get too comfortable, I made a major pivot to the consumer goods and beauty world, joining global beauty powerhouse Shiseido.
I work on strategic projects with a brand development and marketing focus — starting with the transformation and expansion of a portfolio brand.
My current remit is holistic, and stretches across the entire marketing mix, from positioning to product, and distribution to communications.

Shiseido's is a fairly high end product. I do use them.
Though, I've never really noticed any significant marketing outside a department store.

 

[Neanderthal]

https://www.linkedin.com/in/melodylee/

Vice President, Brand Development
Company Name: Shiseido Americas Corporation
Dates Employed: Nov 2018 – Present
Employment Duration: 1 yr 6 mos
Location: New York, New York

Never one to get too comfortable, I made a major pivot to the consumer goods and beauty world, joining global beauty powerhouse Shiseido.
I work on strategic projects with a brand development and marketing focus — starting with the transformation and expansion of a portfolio brand.
My current remit is holistic, and stretches across the entire marketing mix, from positioning to product, and distribution to communications.

Melody Lee
3rd degree connection3rd
Melody has a account
Marketer, Strategist, Storyteller. Executive with client- and agency-side experience. Currently: VP, Brand Development
Greater New York City Area

A good poop-slinger can always find a job.

How's the Cadillac European assault going? How many Cadillac coffee houses are there in the EU now?

Le Car. Melody cribbed an old Renault model name and calls it her own. Brilliant.

 

[Andrew L]

You're so unhip! It's Coffee Haus! Where's Melody Lee?

Jeeze you guys know nothing of branding... Cadillac Coffee Shaiq (pronounced shack)

 

[Neanderthal]

So how's the invasion going? Not exactly D-Day yet, from what I can tell. :spit:

 

[Mr.Buttons]

So how's the invasion going? Not exactly D-Day yet, from what I can tell. :spit:

It's coming together just wait till next year!.

 

[Neanderthal]

Jeeze you guys know nothing of branding... Cadillac Coffee Shaiq (pronounced shack)

Why not pronounce it Shaq.

It's coming together just wait till next year!.

Where have I heard that before?

 

[asrapid1]

So how's the invasion going? Not exactly D-Day yet, from what I can tell. :spit:

.
Unfortunately i don't see Cadillac having any success in Europe with present offerings. Very low image of the brand, not existing service network, engine choice not suitable for markets.
It seems it is always "too little too late" with Cadillac. Maybe they are planing full invasion after they get more full electric vehicles and hoping competition doesn't offer any

 

[Scrambler]

Cadillac and their top-level strategists. Foreign or local, they are as miserable as East-European nationalistic politicians. No long-term planning, 0 responsibility.

But, I don't want to build traditional dealerships all over the Continent because I don't think they are the future of automotive retailing. I once said in an interview that the future of automotive retail is not bricks and mortar. It didn't go down where it was laid up. But I was serious because the future is digital probably. The future is probably [new-car] pickup and delivery service. ... Nobody wants to go to a dealership for service and maintenance.

Meanwhile, newest Lexus dealership in Warsaw city I often visit in business.

 

[Scrambler]

And this is GM's digital future. Opel dealer in the same city offering Cadillac/Corvettes/Camaros. The worst thing is they call themselves 'one and only official Cadillac/Corvette distributor'. Why does GM let them use this term at all??? They used to have around 10 cars on the lot. Frankly speaking they sold them quite quickly - especially the V8 Camaros and V6 XT5s. I e-mailed them about the CT5, I got reply 'we don't have it yet, but we have a nice white 2019 Camaro for You'. Future of automobile retailing at it's best. :fall:

 

[Neanderthal]

.
Unfortunately i don't see Cadillac having any success in Europe with present offerings. Very low image of the brand, not existing service network, engine choice not suitable for markets.
It seems it is always "too little too late" with Cadillac. Maybe they are planing full invasion after they get more full electric vehicles and hoping competition doesn't offer any

Perhaps this was one of those "JUST YOUSE GUYS WAIT!!!" gigs from GM. Thread started in July of 2015. It's already The Day After Tomorrow.

 

[asrapid1]

On official Cadillac Europe pages i can only see new Cadillac XT4 in offer.(in most countries).
I can find some used models (CTS, ATS CT6) on used car pages.

 

[4gm]

How many plans to turn around Cadillac has GM had since this thread was created?

 

[Neanderthal]

On official Cadillac Europe pages i can only see new Cadillac XT4 in offer.(in most countries).
I can find some used models (CTS, ATS CT6) on used car pages.

How many plans to turn around Cadillac has GM had since this thread was created?

Just you wait until 2023!!

 

[asrapid1]

Just you wait until 2023!!

Yea..some people probably have been waiting since 2000....and are still waiting. But once Cadillac offer full lineup of its vehicle in Europe (probably 3 or 4 models) and more than 1 service/shops in every country they will come and say: "I told you so. All you have to do was wait" ..maybe 2030

 

[Scrambler]

On official Cadillac Europe pages i can only see new Cadillac XT4 in offer.(in most countries).
I can find some used models (CTS, ATS CT6) on used car pages.

Wow! They do have one available model and even a national Cadillac web page in Italy ! (most countries don't have Cadillac web pages) Bravo Cadillac :clap:

In 95% of the EU markets it's extremely hard to find any evidence sb. actually offers any Cadillacs in those ****ty multi-franchise KIA/Suzuki/SsangYong multifranchise dealers. Outside of Germany I only found such a place in Latvia. Of course the picture is old and probably those logos don't hang there anymore. That doesn't stop GM from calling such companies 'Cadillac specialists' :zippy: Cadillac at full European assault !!!

 

[Scrambler]

And another comparison, somehow FCA can find dealers in Europe that organise good-looking showrooms. Most are in fact multifranchise stores but I haven't found any single one that looks like crap. Last not least - if they offer sth. on their web page, it means they sell&service cars. And all those Rams, Durangos, Challengers don't have four-bangers under their hoods but V8s. Unbelievable!